Introducing: The olive overshirt (and Summer rest...

May 13th 2022

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particularly nicely. The overshirt is ...

Introducing: The olive overshirt (and Summer rest...

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particula...

Shirts - TrousersMay 13th 2022

The Spring Top 10: Fun, paper and lavender

April 20th 2022

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown. So rejoice, there are n...

The Spring Top 10: Fun, paper and lavender

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown.  ...

Casual clothing - CoatsApril 20th 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends, about their studies and the...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear.  I enjoyed talking to him, and his frien...

Denim - JacketsJanuary 17th 2022

Casatlantic ‘Mogador’ trousers: Review

May 24th 2021

These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style. But they aren’t your everyday, classic chinos. They&rs...

Casatlantic ‘Mogador’ trousers: Review

These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style.  But they aren’t your everyday, ...

TrousersMay 24th 2021

Spring/Summer Top 10: Chores, shirts and sweats

April 30th 2021

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats in cottons, particularly vint...

Spring/Summer Top 10: Chores, shirts and sweats

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats in cottons, part...

Casual clothing - JacketsApril 30th 2021