The best things from the pop-up: Bryceland’s, Col...

October 29th 2021

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...

The best things from the pop-up: Bryceland’s, Col...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products I...

October 29th 2021

Black tie among friends

October 22nd 2021

  By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social invitations and jaunts...

Black tie among friends

By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social invi...

Black tieOctober 22nd 2021

How relevant is 80s Armani?

July 2nd 2021

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and perennial, it would be fooli...

How relevant is 80s Armani?

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and...

StyleJuly 2nd 2021

Casual chic: The inspiration of vintage leisure a...

February 15th 2021

The origins of the ‘casual chic’ look we’ve discussed in recent months - which I see as a route forward for relaxed yet smart menswear - can perhaps be seen in the leisure and sportswear of the 1930s. That era saw the growth of le...

Casual chic: The inspiration of vintage leisure a...

The origins of the ‘casual chic’ look we’ve discussed in recent months - which I see as a route forward for relaxed yet smart menswear - can perhaps be seen in the leisure and sportswear of the 1930s.  That era sa...

Casual clothing - KnitwearFebruary 15th 2021

Pop-up 6 is coming! Discover the brands

February 24th 2020

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the final two brands this week: Scott...

Pop-up 6 is coming! Discover the brands

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March.  Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fin...

February 24th 2020