Rome: A sartorial city guide
April 17th 2026The ancient forum, at the heart of Rome By Andrew Borda. Rome is often a first port of call for visitors to Italy, due to its history, beauty and climate. I’ve had the great fortune of spending a lot of time there over the past three years, an...
Rome: A sartorial city guide
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Thanks Andrew. I am conscious that Rome is very big. To give you some context, I love Italy and have been there almost every year for the last 20 years. I am now visiting it several times a year (Naples, Palermo and a bi...
Take off your hat indoors (The sliding scale of e...
April 15th 2026Imagine how delighted I was, dear reader, to find that a subject I wanted to write on - etiquette in clothing behaviour - exists on a sliding scale of commonality. I love a sliding scale. Whether it's formality, colour or craft, I love explaining h...
Take off your hat indoors (The sliding scale of e...
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I live in Minneapolis, Minnesota, but also have a cabin in a more rural part of the center of the state. While I always take my hat off indoors and when seated at a table, I noticed over the weekend (recalling this artic...
P Johnson in London: Sexy, tonal, custom
April 13th 2026P Johnson opened a new shop on Old Burlington Street in London recently, and it’s a very cool space. I’d even go as fas as to say that it brings a touch of sexiness to this often conservative part of town. Hang on a minute - I hear you s...
P Johnson in London: Sexy, tonal, custom
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I know what you mean Michael, but I think it's fair to have a little concern about the same company run by the same person, if you had a bad experience in the past and there's no obvious reason to change you mind...
What I’m looking forward to wearing this summer (...
April 10th 2026By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull , Fast and Furious , The Phantom Menace … Ah nuts. Well, here’s hoping this chapter in the What I’m Looking ...
What I’m looking forward to wearing this summer (...
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Just picked up the Armoury version as Grenson doesn’t seem to directly offer that particular design. Curious if you ever wear them with socks given they still offer higher breathability than fully-enclosed shoes?...
The seven shirts I ordered last year
April 8th 2026We don't talk about shirt commissions that often on Permanent Style, unlike suits or coats or shoes. But I steadily add a handful every year, on top of the PS ones we make up like the Madras or Ramie . The choices tend to be a mix of remaking old f...
The seven shirts I ordered last year
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Oh good, so lovely to hear Gez...
Awling belts: Striving for modern, British style
April 6th 2026Rowarth belt At the PS pop-up that's running from April 23-25, we’ll have a new brand as our guest for the event: Awling belts. Awling have been around for a few years, but have grown to prominence recently due to starting to sell wholesale i...
Awling belts: Striving for modern, British style
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I don't, no, but I'd doubt they are the same level of materials at that price, and given the brand's general approach to quality that puts them below those other brands...
How Tony came to love Stone Island
April 3rd 2026The author in a vintage Stone Island jacket By Tony Sylvester. Sitting in a club chair at the Permanent Style offices, I was curious how Simon might react to my pitch of a story on Stone Island. I had come prepared with ammunition, justifications f...
How Tony came to love Stone Island
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Some quality buys there. I promise to keep schtum....
MTO open for donegals, liner and cashmere knits
April 1st 2026The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up . The big new things this year are a quilted liner for the donegal coats, a small number o...
MTO open for donegals, liner and cashmere knits
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Hi, Bao here from the Support Team. That was indeed a mistake on our part and it's now available for purchase. Knock yourself out!...
If you only had five casual jackets – Summer
March 30th 2026The Buck Mason belted-back chore coat Casual jackets and coats are one area we’ve yet to cover in our Wardrobe Building series . Mostly that’s because it’s such a huge topic – there are dozens of styles, from chores to blo...
If you only had five casual jackets – Summer
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Thanks Lawrence...
Ben’s (41) favourite online vintage stores
March 27th 2026By Ben Chamberlain (above, centre). When it comes to shopping for vintage, it’s hard to beat the in-person experience. The place, the smell, the hunt, that surprise item that grabs your attention - all this builds into the charm and enigma of ...
Ben’s (41) favourite online vintage stores
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Absolutely Simon, though I think you answered it already. At the time this was being put together I think S&S was going through a lot of change for the positive. New shopfront and the new website there wasn’t as mu...
Introducing: The Bruce chinos
March 25th 2026*Second update: The first batch of the Bruce chinos has sold out, but we are now running a pre-order for the next batch, which will deliver in early June. This will include sizes 42 and 44. If you pre-order and sizes come back through returns and ex...
Introducing: The Bruce chinos
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Hey George, more likely around late June it seems...
Introducing: The Reader’s Area
March 23rd 2026For the past few months we’ve been working on a new section of the website that makes a few things easier for readers, and introduces some functionality that people have asked for in the past. This new ‘Reader’s Area’ allows...
Ralph Lauren styling – and the price of time
March 20th 2026The private, top floor of Bond St A couple of weeks ago I was asked by Ralph Lauren to do some styling work in London. During an evening for high-net-worth individuals in the Bond Street store, I presented a short talk about separates, materials and...
Ralph Lauren styling – and the price of time
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Hey Chris, They're not based in NY unfortunately, London or LA. I'll have a think if there's anyone else we'd recommend though...
The (20) bespoke shoemakers I have known
March 18th 2026The Ugolini workshop in Florence This article was originally written in 2014, then updated in 2021, and is now freshly updated for 2026. It feels like a good time to do so – I have four new shoemakers to add, but no plans to try new ones so...
The (20) bespoke shoemakers I have known
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Thanks, yes I agree...
The Antwerp Six: A Window Towards the Possible
March 16th 2026By Bent Van Looy Growing up in Antwerp tends to warp one’s views on fashion. This has little to do with the droves of puffer-jacketed shoppers you see on the weekend, dragging themselves from the Groenplaats, central Antwerp, towards the majes...
The Antwerp Six: A Window Towards the Possible
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Lovely piece Bent… as I was planning on visiting the show (with you of course) I held off reading it until afterwards due to an irrational fear of cultural spoilers. Great contextual background for us lowlands neophyte...
Which colour of linen do I want?
March 13th 2026At this time of year, I’m often asked what linen suit, jacket or trouser a reader should get. Their eyes are turning to summer, and often an event that will involve summer tailoring. We’ve written about the appeal of linen in general be...
Which colour of linen do I want?
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Thank you Simon! Yep you called it, untucked shirts with pale pants/shorts is a common theme for me in the baking NYC summer. I'll try navy, olive and brown and see how I get on - I particularly like your navy PS overshi...
Savile Row back in the day: Bob Bigg part 2
March 11th 2026In the first installment of this series , coatmaker Bob Bigg told us what Savile Row was like in the 60s, 70s and 80s, when he was working there. The big houses weren’t the same necessarily, and it wasn’t all high end. But Sean Connery a...
Savile Row back in the day: Bob Bigg part 2
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Just so good; really enjoyed this piece....
Trunk made-to-measure suit by Ring Jacket: Review
March 9th 2026Trunk have recently started offering Ring Jacket for made-to-measure tailoring alongside their existing made-in-Italy lines. The Japanese make from Ring is a step higher in terms of quality and at £2010 for a suit means they offer something in...
Trunk made-to-measure suit by Ring Jacket: Review
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I don't think I know to be honest Hilary, but would think it unlikely. Where in the article suggested that, if you don't mind me asking?...
Spring/Summer 26 on the Permanent Style shop
March 6th 2026Hello lovely readers, Here’s our usual update on what’s coming into the PS Shop over the next few months. There are some rather exciting new launches, but we’re deliberately keeping details to what’s listed here, so please re...
Spring/Summer 26 on the Permanent Style shop
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No you didn't Nick. We actually just set up a page on the shop site to keep people up to date on this - see here. It's in footer, may be worth bookmarking...
Savile Row back in the day: Bob Bigg Part 1
March 4th 2026Bob Bigg has been a coatmaker all his life, on or around Savile Row. He started an apprenticeship at 16, and over 60 years later is still working, overseeing and training. He worked with many tailors in those years, including the famous Harry Helman...
Savile Row back in the day: Bob Bigg Part 1
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Interesting interview; had no idea Tiny Rowland owned Anderson & Sheppard. I think the Great Financial Crisis was the death knell for many small tailors who made just-okay quality products. Those who could pivot to h...
Dress codes: The meaningful tailoring of Tinker T...
March 2nd 2026By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good taste means trying to dress like a spy from a film. There’s James Bond of course – and goodness knows there’s enough advice ou...
Dress codes: The meaningful tailoring of Tinker T...
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love these outfits. great movie....
Showroom trunk shows, Spring 2026 (plus the chang...
February 27th 2026It’s the season again for travellers to come to town. From mid-March to mid-May, brands and tailors and shirtmakers will be in London, particularly if they’re the kind that come 2-3 times a year. A few of those will be in our showroom, ...
Showroom trunk shows, Spring 2026 (plus the chang...
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Thank you, I'm sure the team will be reading this as well, so useful for them...
My experience with Florentine tailors
February 25th 2026My first Liverano suit By Max Papier. I used to think the satisfaction of bespoke tailoring came from the finished garment. Over time, I’ve learned it comes from something quieter: memory, repetition, and the way pieces begin to mark periods o...
My experience with Florentine tailors
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That looks great. I am visiting the Assisi trunk show at the PS showroom early April. They seemed to be at ease with me bringing fabric, so they probably just cram it in like you suggest. but loved the insights my naive ...
Clothes for long haul (City Mocs, Bryceland’s swe...
February 23rd 2026I usually only ever wear sweatpants in two scenarios: one, at home, as something closer to pyjamas; and two, with actual sports clothing, such as travelling to the sports club in winter. Over the last couple of years however, Lucas and I have done ...
Clothes for long haul (City Mocs, Bryceland’s swe...
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Thanks John, yes I know those - I'm on a waitlist for when they come into Trunk! So pleased to hear they're that good. Boat shoes with smarter things like linen trousers is a tricky one. The Barth I think is a little too...
The Maison Hellard / Permanent Style olive linen
February 20th 2026Last year, my old Paul Stuart trousers bit the dust. I’d had the beauties since 2014, ever since an initial visit to interview Ralph Auriemma , so they’d done well. But in the middle of last summer they finally wore through. I did look ...
The Maison Hellard / Permanent Style olive linen
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It's just called MH x PS...
