The Finest Knitwear – now available online

Monday, March 13th 2017
||- Begin Content -||

From today, our Finest Knitwear is available to buy in the online shop.

There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy.

But I'm pleased to say that we still have both V-neck and crew-neck in all four sizes (S, M, L, XL) for other readers around the world. 

(As per usual, please state your desired style and size in the Order Notes.)

In terms of sizing, please refer to the measurements below. As with the Friday Polo, we highly recommend that you compare these measurements to knitwear you already have, rather than try to guess the size from other 'M' or 'L' sweaters from other brands. 

I should also say that, again like the Friday Polo, the fit is to a certain extent a matter of personal preference.

The knit/weave of both pieces means there is a lot more flexibility in the fit than with a dress shirt, for example, and is never going to be uncomfortable. How close you want it to fit is up to you. 


Measurements (cm)






Body Length










Shoulder width





Bottom width





Neck width





Crewneck drop





V-neck collar depth





Sleeve length






For those who are hearing about our newest collaboration - The Finest Menswear - for the first time, here is the background. 


The Finest Knitwear

The aim of this collaboration was to create the perfect knitwear for wearing under tailoring: a luxurious wardrobe staple (if that's not an oxymoron). 

We are calling it the Finest Knitwear because it uses one of the finest merino yarns you can buy (and the finest knitting gauge) and because it is the best knitwear of its type available anywhere.

It is a beautiful and highly practical piece of clothing, and yet - primarily as a result of our low costs - only £190 (ex-VAT).

It comes in one colour - navy - but two styles: crewneck and V-neck.

Navy is by far the most versatile colour for knitwear with tailoring, given it goes with pretty much every other colour, and itself.

However, I know there are guys that swear by both crewnecks and V-necks, and so we produced both.

For me, the crew is a little more casual. But both work under tailoring.

The design

A piece of fine-gauge navy knitwear might seem like a simple thing to design, but there are so many beautifully subtle ways it can be improved.

The crewneck, for example, has an ever-so-slightly larger collar, in order to give a shirt a little room to spread out around the neck.

The V-neck, similarly, has a slightly lower opening than normal, to flatter the wearer and better reflect the line of a jacket’s lapels.

As with other Permanent Style collaborations, both designs are cut relatively slim, to avoid any bulk under tailoring.

And while we haven’t altered the body length or the sleeve length, we have lengthened the ribbing on each - to 7cm from 6cm.

Interestingly, this makes the cuff of the sweater look a little dressier, which is a nice thing with tailoring. 

And increasing the ribbing at the bottom has the effect of raising the body of sweater slightly -  reflecting the general aim in tailoring of lengthening the leg relative to the body.

The material

The Finest Knitwear is deliberately made in merino, and not cashmere (or a cashmere/silk mix).

Cashmere is lovely, but the finer it is knitted, the more likely it is to pill and to lose its shape.

Fine merino, on the other hand, approaches cashmere in its feel but pills less, holds its shape, wears better and looks sharper.

After several iterations, we opted for Loro Piana Wish, a 15-micron two-ply merino.

The gauge

We decided to make our knitwear with a factory called Umbria Verde in Italy. I’ll write about his factory in a separate post, but it was founded in the 1960s when his father bought up several old English cotton-knitting machines, and began adapting them to deal with finer gauges.

Today it specialises in ‘superfines’, using an adapted knitting bed to knit at 37 gauge (the number of needles to the inch). Smedley’s fine knit, by comparison, is 30 gauge.

This makes the knitwear fine, but not particularly delicate - certainly compared to cashmere.

It fits under any jacket, no matter how slim you like them cut. And it provides a notable layer of warmth without being too heavy.

For me the Finest Knitwear is perfect for travelling, particularly given it folds up small and is so lightweight (150g).

And I find I wear it around the office a lot - when the air conditioning can mean it is often warm, but I don’t want to be in just a shirt.

The make

Just as with the merino and the knitting, we asked the factory to pull out all the stops when it came to making up the knitwear.

There are many of these tiny, almost unnoticeable yet (for me) highly pleasurable details. I’ll restrain myself and pick just three.

First, note the join between the body and the sleeve.

This is almost twice as wide as on a piece of Smedley knitwear (for example) and as a result, thinner and flatter.

As with the same seam on a bespoke shirt, having the seam flatter (and indeed, curved) makes it more comfortable.

Second, look at the shoulder point inside the garment (above), where the shoulder and two sides of the sleeve meet.

On most knitwear there is a hard little knot here, where the yarn is folded back on itself. With ours, the point is flattened out and re-stitched, so the knot is removed.

And thirdly, the back of the ‘V’ on the V-neck.

It’s hard to show this in a photograph, as it is really an absence rather than a presence.

On a normal piece of knitwear, there would be hard little seam here between the two side of the V. With ours, it is knitted as one piece, so there is no seam.


The Finest Knitwear is available to all readers through the online shop.

Both designs are priced at £190 (ex-VAT) - great value for knitwear of this quality, which luxury brands would have at over £300.


Photography: Jamie Ferguson @jkf_man