The cream of the crop: My favourite off-white shirts

August 13th 2025

By Manish Puri . Readers might have noticed that I’m quite fond of a light shirt. *Not honest enough. A breakthrough won’t come if you stay in denial* Readers, if I could be any animal I’d be a cat, the cat that got the cream&helli...

The cream of the crop: My favourite off-white shirts

Match in comments:
Thanks Bao!...

Casual clothingAugust 13th 2025

New events: Casatlantic, J.Mueser, Subdial, pre-o...

July 25th 2025

Autumn in the PS Showroom in London is going to be busy. We have Assisi coming back, the normal Permanent Style pop-ups in London and New York, and three new events: J.Mueser, Casatlantic and a pre-owned clothing sale. Plus the watch site Subdial ar...

New events: Casatlantic, J.Mueser, Subdial, pre-o...

Match in comments:
It also looks like a very dark navy to me based on the photo. I also really like the look you posted! In fact, I think a lighter shade of navy would not work as well with these indigo jeans and the dark navy shirt. A nav...

July 25th 2025

Who are my favourite made-to-measure tailors?

July 23rd 2025

A few readers asked for this piece after I did my article on my favourite bespoke tailors of all time last year. I haven’t tried as many made-to-measure as bespoke - 20 rather than 60 - but it’s still a good number in terms of pricing, s...

Who are my favourite made-to-measure tailors?

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No, he just uses Instagram or phoning the shop...

SuitsJuly 23rd 2025

Postcards from Thailand

April 16th 2025

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerned that she doesn’t have...

Postcards from Thailand

Match in comments:
Hi Manish, on such casual shirts, which fit do you aim for the collar? I am size 15 in neck on my shirts. With this measurment they fit exactly perfect around the neck. How much do you care for shirts like the bigman or ...

Casual clothingApril 16th 2025

A contrasting view: Mixing dark trousers with lig...

February 17th 2025

By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the ability to mix darker jackets with...

A contrasting view: Mixing dark trousers with lig...

Match in comments:
Glad to know I’m not the only one, Manish. This has always felt most like me, dark bottom, light top. I still do the opposite, but as gorgeous as they look on others I still haven’t committed to a pair of cream trous...

Style - TrousersFebruary 17th 2025

Bespoke mohair suit from J Mueser: Review

January 29th 2025

I commissioned this suit from J Mueser in New York last year - in black mohair, using the bespoke service they offer alongside the normal (and more commonly used) made-to-measure. The idea was to explore different ways of using mohair, given all it...

Bespoke mohair suit from J Mueser: Review

Match in comments:
I'd understand your concerns HM, but I think Mattia would be good. Hard to tell for sure as I've never been fitted by him etc, and it would be ideal to know from a friend or similar about how the experience went, but I c...

Black tie - SuitsJanuary 29th 2025

The case for the ‘stimulating’ shirt

December 2nd 2024

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tailoring (cream cord suit anyon...

The case for the ‘stimulating’ shirt

Match in comments:
Hi Lucas, Well worth catching "To the Manor Born", currently being repeated on the Drama Channel in the UK; his suits and shirts matching his wonderful acting.. Seeing him in this and his other TV rolls encouraged me to ...

ShirtsDecember 2nd 2024

London pop-up(s)! Details for the two events, plu...

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will be in our old space at 20 Sav...

London pop-up(s)! Details for the two events, plu...

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Yes, the dates for all upcoming shows will be announced next week, but ours is looking like April 23-25...

CoatsSeptember 27th 2024

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower income to get into more classic ...

Buck Mason: Good value staples

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Pleasure James...

Casual clothing - DenimJuly 17th 2024

How was Pitti?

June 21st 2024

Forgive me dear reader for writing about Pitti, but so many people have asked about it since the summer edition last week - both industry people and, perhaps surprisingly, readers - that it seemed worthwhile. The news isn’t good. There are fe...

How was Pitti?

Match in comments:
Yes, in the end these shows are not aimed at customers and brands have a hard enough time making them work for wholesale buyers, let alone dealing with end customers as well. It's more an issue with Chicago that there is...

June 21st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
Thank you Max, that's so nice to hear...

February 28th 2024

Dressed-up New Yorkers: The view from the pop-up

October 27th 2023

Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...

Dressed-up New Yorkers: The view from the pop-up

Match in comments:
That's so lovely to hear, thank you Robert...

October 27th 2023

The Permanent Style Anniversary dinner

June 21st 2023

Last November marked 15 years since the founding of Permanent Style. To celebrate the occasion, we planned two things: a personal dinner with friends in Florence and a more public event in the pop-up shop on Savile Row. The public event, to which al...

The Permanent Style Anniversary dinner

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Thank you both!...

June 21st 2023

Packing for travel: My Japan capsule wardrobe

May 24th 2023

I thought it would be interesting to do a post on what clothing I packed for my recent Japan trip. People always seem to like these capsule pieces , although this trip was particularly challenging for a couple of reasons. First, I needed a full ran...

Packing for travel: My Japan capsule wardrobe

Match in comments:
I think it's a hard one to cover DJ because it depends so much on your style and lifestyle - but the travel capsule articles like this one are surely a good indicator of one range that would all fit in a single suitcase?...

Style - WatchesMay 24th 2023

Day in, day out: On uniform dressing and travel

February 17th 2023

Charcoal trousers from a suit, with tweed jacket swapped in By Emilie Hawtin Developing a personal uniform is a common goal for those that are into clothing, I find. It has the twin benefits of being personal yet easy, distinctive yet versatile. Whe...

Day in, day out: On uniform dressing and travel

Match in comments:
Where in Florence do you find Velvet Fruilane Slippers, Simon? I love the idea of using them on multi surfaces....

StyleFebruary 17th 2023

Women and clothes: An interview with Emilie Hawtin

October 7th 2022

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matter what our issue...

Women and clothes: An interview with Emilie Hawtin

Match in comments:
Nice idea Markus, yes...

Style - October 7th 2022

J Mueser made-to-measure jacket: Review

April 6th 2022

Jake Mueser made me this made-to-measure jacket over the past six months, entirely remotely. We had one hiccough, but the result was still good and I’d recommend it. It is a solid MTM jacket, in an unusual cloth that I think also highlights J...

J Mueser made-to-measure jacket: Review

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Natural myself, and that's what I went with...

JacketsApril 6th 2022