Who are my favourite made-to-measure tailors?
A few readers asked for this piece after I did my article on my favourite bespoke tailors of all time last year. I haven’t tried as many made-to-measure as bespoke - 20 rather than 60 - but it’s still a good number in terms of pricing, s...
Who are my favourite made-to-measure tailors?
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No, he just uses Instagram or phoning the shop...
Spring/Summer Highlights 2025 – including b...
In this edition of our regular seasonal highlights we're doing things a little differently. First, I'm including bespoke commissions for the first time. This is in response to a few readers asking what, if anything, I’m having made, and it ma...
Spring/Summer Highlights 2025 – including b...
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I was not sure where to post this, but for those who want a more casual quarter zip than the Zagora that still fits a tailoring aesthetic, I can highly recommend the 18 East "Collan" zip collared sweatshirt. As with all ...
The versatility (or not) of navy hopsack – ...
I wore this new hopsack jacket from Paolo Martorano quite a bit this summer, which surprised me. Although I’ve had navy jackets in the past, since I stopped working in an office I tend to wear more earthy colours, such as browns, taupes or tha...
The versatility (or not) of navy hopsack – ...
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I'm not sure I know of one I'm afraid, apart from wearing a shirt or a bandana or something else on the neck...
How I wear a black tailored jacket
This is the first piece of black tailoring that’s been featured on Permanent Style, I think, outside of evening wear. Over the past three years we’ve been exploring how black’s role in the wardrobe can be expanded, beyond tuxedos a...
How I wear a black tailored jacket
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Ah! That makes sense, Thank you Simon...
The (17) made-to-measure tailors I have known
*NOTE: This article has now largely been superseded by the 2025 piece ' Who are my favourite made to measure tailors?' Although I haven’t covered the same number of MTM tailors as bespoke ones, Permanent Style has steadily accumulated a good r...
The (17) made-to-measure tailors I have known
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Hi Martins, Many thanks for your comments here!...
Colour in the city: How to dress like Jean-Manuel...
I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour. Creating jacket/trouser/shirt/shoe combinations that feel new and interesting, yet remain modern and re...
Colour in the city: How to dress like Jean-Manuel...
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Good to hear Lindsay....
How to wear a cream jacket
A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...
How to wear a cream jacket
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I didn't, because I find it really hard to find pink linens I like to be honest - they're all too strong, too red or sugary a pink colour. I think you want something fairly faint most of the time, either solid or stripe...
Jean-Manuel Moreau made-to-measure suit: Review
Let’s move the conclusion up to the top of this review, just to get it out of the way. This is a great made-to-measure suit. It’s fitted well, styled well and made well, and for me illustrates the pinnacle of what made-to-measure should...
Jean-Manuel Moreau made-to-measure suit: Review
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Exactly my thinking. Thanks a lot for your expertise!...
Jean-Manuel Moreau, Paris
Perhaps the most striking thing about Jean-Manuel Moreau’s operation in Paris is how long it’s been around. Most shops we cover track their origins back 10 or 12 years. It’s in this period that stores like Trunk, The Armoury, Ander...
Jean-Manuel Moreau, Paris
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Yes I have, the shirt I featured recently here was from him. It was very good and I'd say pretty comparable with Luca. The only thing would be whether small changes to style and fit could be made in the same way with JMM...

























