What makes a quality sweatshirt?
Sweatshirts vary hugely in price, from £20 at a fast-fashion brand to well over £200 from a specialist Japanese maker . And even though the price difference is that large among brands we cover – say Merz b Schwnen at £130...
What makes a quality sweatshirt?
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No worries. In general they will all shrink a bit, but mostly in the length and it will be permanent pretty much. I find the heavier ones like the RM and Full Count shrink a little more. Shops should be pretty good at gi...
The Trench Coat with casual wear
Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing, and that makes sense. I&rsq...
The Trench Coat with casual wear
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Thanks Dave...
How sartorial principles can apply to casual clot...
This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?’ post, it is the informa...
How sartorial principles can apply to casual clot...
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No, I have that milk colour and it's rather different - no melange and paler...

























