D’Avino linen shirts – in denim, oatmeal and green

Wednesday, June 14th 2017
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I recently took delivery of a set of linen shirts from D'Avino in Naples (it's been a good quarter...) and I thought the colour selection I ended up with was interesting. 

I'm increasingly moving away from the more corporate colours of white and light blue, in favour of more interesting tones such as these. 

It's a relatively easy way to add interest to a navy jacket or grey suit, and a subtler one than windowpane checks or bright handkerchiefs as well. 

The dark blue, indigo-like colour won't surprise many people, as I've worn similar colours in cotton before. 

It goes well under casual navy jackets and with mid-greys. And on a sunny day, is particularly nice with cream trousers.

There is a suggestion of a denim shirt - if in a relatively raw state - which helps it appear a touch rugged too. 

The green shirt, lovely as it is, I have found extremely hard to wear.

I was inspired by shots from Luca Faloni's campaigns, showing a rather good-looking guy wearing the same colour with white trousers in the full glare of Italian sunlight. 

Unfortunately, it turns out that's pretty much the only time it can be worn. Certainly, it is best with cream trousers or denim - perhaps navy chinos at the outside. 

The oatmeal colour, on the other hand, is extremely wearable. It’s also a great, casual alternative to white or blue.

Just don’t wear it with tan or anything remotely oatmeal in colour itself.

I think it’s worth taking this opportunity to highlight the fineness of the handwork in D’Avino shirts.

D’Avino is the most expensive of the three shirtmakers I normally recommend (Simone Abbarchi and Luca Avitabile being the other two) and has by far the most hand stitching – both functional and aesthetic.

Above you can see the hand-rolled bottom hem of the shirt, which is perhaps the most impressive point as it is the most time-consuming. (Also arguably the most pointless since no one will ever see it. 

Above you can see the gusset at the side of the shirt - and running upwards from it, the side seam, which is also sewn by hand (though also reinforced by machine).

Below, meanwhile, is the shirt cuff, where the sleeve has been gathered in gradually by hand all the way round. 

That careful gathering of fullness is what controls the distinctive ripples of a Neapolitan shirt at the top of the shoulder (below). 

Although most shirts from Naples have this touch, D'Avino exaggerates it slightly, which gives extra definition to the end of the shoulder. 

Finally, below, you can see the back part of the sleeve (running towards the bottom right) and the shoulder seam (running towards the left). Both with the tell-tale pick marks of the hand stitching. 

We've discussed before the benefits of different aspects of this handwork, but it's hard to deny the beauty of it - and it's nice to be reminded of how it turns an otherwise functional garment into one of real beauty.

D'Avino shirts start at €350 and the first batch has a minimum of three. 

Fiorenzo is not in London that often, but will be back in September. More details closer to the time. 

He also has a new email address for those wanting to get in touch: [email protected].

The linens, by the way, were sourced by a friend from non-bespoke stock. But there are similar colours in the Albini and Canclini bunches. 

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These, especially the oatmeal, look lovely. They are, however, at €350 incredibly expensive.
It would be incredibly useful if you could write a piece broadly covering RTW, MTM, Bespoke and “High end” bespoke for Suits, shirts & shoes and the marginal benefit / utility of these. For a plebeian like myself only a man with £10’s of millions in the bank can justify multiple (let alone 1!) shirts at such a cost.
Clearly you disagree, and obviously this is part of your living / career at this point.

Still I’m sure the readers would be interested in such an article….
The other thing I would be interested in (however I appreciate the difficulty) is the background of those that use these tailors! I would guess that Graham Browne is posh city boys, and Cifonelli is Euro millionaires but it would be good to have some insight!
Very best


I have to agree on the point regarding prices.
Unless you have a real problem getting stuff to fit (and we’re talking about a pretty casual shirt) why wouldn’t you get some of Luca’s Portofino linen at less than half the price?

Shirts like this are not going to stay in your wardrobe for more than 4 seasons, so why spend the money?


Good point made by ‘Anonymous’.
Would be good to always put a proviso of whose best at what price point.

Reference “Graham Browne is posh city boys, and Cifonelli is Euro millionaires ” …… any truth to this , Simon?


Agree with Simon here. Just ordered my first bespoke shirt from Simone Abbarchi during a recent visit to Florence. It costed me €160 including shipping. The prices start at €145 – good RTW shirts in London start at around £120

Peter K

I have had good results with Luxire, a MTM shirt company. I used measurements from a shirt that fits me very well. Price is good and the fabric selection is very large. An the customer service has been very good.

The website is poor with no real ability to search for something specific so it requires a lot of scrolling through pages to find what you want.

But for men or more limited means it is a good option.


Hello Aloysius,
It is all a matter of priorities. I have a normal IT job and nevertheless wear only bespoke.
And in a matter of fact bespoke clothes are not really that much more expensive then they used to be 100 years ago.
The difference is that 100 years ago people had a small wardrobe and often bought a suit in monthly installments.
Put 100 EUR per Month aside and here you have a bespoke suit once per 3 years. With 200 EUR per Month you could get any Savile Row bespoke tailor.
It is all in our mental perception on how much should stuff cost. We are simply used to the cheap made in Bangladesh stuff in the RTW shops and that is why we take for normal that a shirt should cost 50 EUR (or 20 on sale) and not 350. The reference value creates the perception and not the intrinsic value of the object.

There were times where people had to save money for a long time to buy a fridge or a TV or a washing machine. Now a middle class west european could afford to buy such machine of average class without much stress.

P.S. @Simon – currently I am predominantly mixing oatmeals and tans 🙂 I love the look.


Hi Simon,
Regarding fit, it feels to me that if you’re going to wear them untucked like the guy in the Luca Faloni pictures, the shirts shouldn’t be fitted too close to the body with darts and so on. Do you concur? If so, what do the shirts you had made look like as far as fit is concerned?
I have another question. How do you feel about pink as a shirt color?


Shirts look beautiful. Look forward yo him coming to London.

Interestingly I bought a similar shade of shirt and found the same thing. Looked great with cream trousers in Rome but here in Britain…..it didn’t.


Small point, but denim is a fabric, not a color.

Nigel C

Move over Jay Gatsby! They look beautifully crafted. Here’s to more good quarters.
Best wishes.

Jeff from Chicago

Simply beautiful. I love the green shirt – and I looked the Luca Faloni photo – such a great look – that it almost needs its own shirt .

Does D’Avino ever come to the States? I looked at the trunk show tab and did not see anything.


The problem with green is that it is a “muddy” colour and therefore can’t work in a lightweight cloth.

Try it with dark blue legs and a super bright colour on top; canary yellow, cream etc sweater over your shoulders.


Was talking about the shirt…..

Peter K

The green is lovely but I can see how it would be hard to wear. I wonder how it would work with brown trousers or maybe even your corduroy, brown cotton or tobacco linen suits.



Is that €350 including VAT?



Interesting that you say not to wear the oatmeal with tan or similar colors, in that I’m wondering what you think of an intentionally low-contrast look with all lighter colors? Obviously difference in tone and texture.


Simon, does this mean you cooled to your all grey outfit that you showed us on PS a few years back?



Lovely read, as always. In keeping with Anonymous’ post, have you consider d doing an in depth guide for shorting? I loved your recent post on shorting mills but I am certain that, like myself, many find the shirting weaves and numbers confusing i.e.: 140/2*70, 80/2*60/1, 120/2*60, etc.. I think the menswear world has benefited greatly from the clear understanding of Super #’s and explanation of microns. Perhaps it’s time to discuss shirtings in your Guide to Cloth?


Would you wear such shirts in winter?


What I’m trying to get at, I guess, is are not linen shirts intrinsically casual and summery?

Adam Jones

I have wanted to try a linen shirt for a while and had my eye on a few from Luca faloni but do you ever find enough occasions to justify wearing them in Britain. Yes we get a few hot days but not that hot, and my office is a permanent 19degrees thanks to air conditioning. I was thinking could you get away with under knitwear, cardigan – maybe a crew in the autumn or would the fabric contrast not work so well?

Peter K

Maybe knitwear combinations will be the place where your green shirt shines.


Hi Simon

Lovely shirts!

What about linen and cotton mix? I find them ver y useful also



Simon, does the cloth determine your choice of collar (except for the OCBD)? And how similar are your collars from the three shirtmakers you use?


But I assume you would not have a linen shirt made with a fused cutaway collar? Being a more casual shirt, surely you’d go with a soft button-down?


Fusing a collar is like having corrected grain shoes.


An infused collar is a traditional feature of bespoke shirtmaking, requiring skill and time. Fusing was developed as a result of mass production and even though quality has improved since its inception, it is still wholly inferior as a finish. Sorry to have to call you out on this but your readers deserve to know.



I very much like wearing darker shirts, in more casual cloths. However, it can be hard to match them with a tie. What sort of ties would you recommend with such shirts? Or do you think it better to go tieless?

Kev Fidler

How very timely as I am contemplating a sage or olive green linen shirt so your comment on finding it difficult to wear is particularly interesting. Is it the particular shade that is the problem or pairing it with slightly more formal clothing? Having read your previous posts referencing olive shades in trousers you don’t seem to have had the same problem pairing those up – is there a difference in the fact that it is a shirt as opposed to trousers?


Simon, I love you, but commissioning a green linen shirt with tons of handwork may be a bit much. I don’t think I’d ever get bored of wearing D’Avino shirts in “corporate” colors.


Although I salute your move away from corporate – something I did eight years ago – I’m not sure these linen shirts are the way to go. They are incredibly expensive and it doesn’t surprise me that you are finding it difficult to wear.
On a more general point, given the amount of ‘stuff’ you must have accumulated, have you thought about finding a couple of homeless men of about your size that you can gift the items you no longer wear to ?
It would make for a great blog feature if you followed their use and enjoyment of the products whilst observing how they stood up to real life. Who knows, you might even change somebody’s prospects.
Regards, David


I think it would make a marvelous adjunct to your blog and give it a genuine philonthropic edge that would deflect any accusations of ‘over consumerism’.
The clothes would have a life beyond you and would help people restore their dignity, help with career prospects etc..
I was involved with such a charity when I lived in NYC and it did amazing work.
Difficult to manage but the good things in life often are.


Excuse my frankness, but this sounds to my ears more like a pretentious PR stunt, than a genuine attempt at restoring the homeless to dignity.

Which I would dare to venture is not consistent with Simon’s character, considering the amount of emphasis he placed on being ‘genuine and truthful’ on the PS journey.

And my opinion has always been, that clothes alone never make the man.


Suited and Booted? Might be nice to have a short post on them for information to readers.


Beautiful shirts, and I particularly like the blue. That is quite a lot of gathering on both the sleeve and the shoulder. I’d be interested to see what it looks like on you. My concern with wearing it would be that it looks too feminine. What do you think?


“…It’s a relatively easy way to add interest to a navy jacket or grey suit,..”


Jacket, yes (sans tie)

Suits? Suits generally = ties (although much less so these days), HOWEVER, ties and button-down have generally been a bit of a faux-pas….(some exceptions are perhaps the pure white button-down shirt, but then, since the buttons introduce an extra complication, you have to ensure the suit and ties are exceptionally plain/simple in design and texture..)

I won’t say it cannot be done, but most men are likely to fall down on the details, and make it look to fussy.

Overall, I would say these shirts look best to worn casually..and they do look good..


I like my linen shirt (from Luca Faloni … just great) but my wife doesn’t …. because ironing is just a nightmare!
Any suggestions, so I can dream about a second one? 🙂


Hi Axel,

I am glad you like our shirts.
A tip for ironing linen is to use high temperature and, most importantly, almost continuously press the steam button. You should also spray a little bit of water in each area before ironing. That should make the process much easier and faster.
Hope this help.


Lovely shirts and a great way to add interest to the summer wardrobe. Shame about the issues with the green color (always beware the good-looking Italian man in the photoshoot!) Interestingly, I tried on a jacket in a similar color recently and it looked great, even with my pasty English complexion. It’s amazing how reversing the jacket and shirt colors can make such a difference. Do you think it would be better in a darker color, like a forest green, or even an olive green?

On a separate but related note, have you ever had any success with converting shirts into casual ones to be worn untucked (i.e. shortening them)? I recently tried to do this with a well-loved Oxford cloth one that had become too frayed for smarter outfits, but the results were terrible. I thought it would be as simple as taking 2″ off the length but it seems like the proportions are all wrong…


I did try that alteration to mixed results. I think it has to do with a less casual shirt being more closely fitted, as I pointed out in another comment above.


The great thing about linen shirts is that they get better with age. I can see these with a grenadine tie and a cardigan, with khakis or jeans..


The great thing about linen shirts is that they get better with age; two of mine are almost twenty years old and still in great shape. I wear them with jeans or khakis ( I no longer wear neckties) and a cardigan if it’s chilly, but no doubt a grenadine tie would look great.

Your three are lovely, but like a previous commenter, I question the excessive gathering at the cuff and shoulder. My first bespoke shirt had these details and I rarely wore it unless the cuffs were rolled up, attributing the detail to the fact that it was made by a dressmaker and not a ‘shirtmaker’.

Linen is also a good choice for what we call ‘camp shirts’ here in the US– a square, hip-length shirt like a Hawaiian, short sleeved, very soft one-piece collar and sometimes with a pocket. They’re great on super hot days; there’s also a cold-weather version, usually in wool with long sleeves. However, as longtime reader of PS, I’d say they’re not for you.


Hi Simon
Could you give us some details on the jacket your wearing whilst standing next to Luca in today’s instagram post?
Best wishes

Lynn Pierson

Lovely shirts but for the cost I must admit I am more than staisfied with my Eton cotton + linen shirt. I only wish it came in other than white. Where do you rank Eton in your hierarchy of shirtmakers. Since I prefer to iron my own shirts, I appreciate how easy my Etons are to iron. Some ould argue they don’t require ironing, but I find a little touch-up is helpful


Dear Mr Simon

You are wrong on quality of making in high street. I was heading company making for British, and all had very not same of standard so all different. Some very high quality, some cheapest possible not including the fabric choice. So not all the same like you say.

I can give you names of good British if you like and the rubbish ones to help your blog, but you are wrong if you say all are same.


What’s PF for in SPFC? Nice subtle way and place to add a monogram.

Vincenzo Pipitone




How long do they take to make a muslin fitting? Can they do same day?

I’m in Naples on a Saturday in mid-July and thought I’d stop by if it is possible.



For me what´s most difficult to decide in bespoke shirtmaking is the tightness of the armholes. One has to compromise between form and comfort, of course, and that seam should not be felt when standing or sitting upright, but how much pressure is tolerable when one bends down to tie his shoelaces, for example? I would be very grateful for your opinion.


Simon – interesting article. I had a shirt in similar green – it didn’t really work with blues, greys or brown etc. – too pale and I therefore gave it away. Ultimately it may belong to a colour palette of another age (late 40s sage green, peach, coral etc.). Its worth having a look at retro/historic colour palettes. A notch up to olive green and suddenly it all worked. The other shade of green that’s hard to mach is bottle green (I feel an article suggestion coming on….). We forget the tones and colours of old but it is useful to contrast our modern palettes to these as it gives a greater understanding of why some colours work and some don’t. For Axel; try washing the linen shirts with a small amount of starch – it will help with the ironing though may crease more in the wear. Alternatively, and a better method, is to iron whilst still damp. Best of all is to own a good steam generator iron (Rowenta, Bosch, Laura Star etc.).



Have you tried Luca Faloni’s linen shirts? Do you know if the “slim” is very slim? Or, the other way around, whether the “regular” fits very baggy?



Thanks Simon. How would you rate the quality? Particularly the quality of the linen?


Adam Jones

I tried a few regular fit. I did really like the quality and fabric but were just far too slim for me. Even the regular fits have curved seams more akin to a traditional slim fit.

Omar Asif


A slightly off topic question but would value your input. Do you have any experience with linen knitwear, i.e. jumpers? Because of linen’s weight when knitted, i am concerned whether linen jumpers retain their shape.



What’s your recent acquisitions and advice for shirting colours and fabrics been like for multi purpose shirts which don’t look out of the place in office or weekend.
I have been acquiring a few blue, denim, grey. Not sure whether to go oatmeal – how have you realistically found that wears under dark grey/navy business suiting. I guess you can never have too many blues (I think some cashmere cotton blends would give texture and a more casual touch?)

Ramon Lazcano

Hello Simon,
I am going shortly to make the fitting with D’avino. What three colors would you recommend, besides blue, for a casual look with jeans and chinos?
By the way, I haven’t seen any photo of you wearing shirts with stripes or patterns. Is there any reason for that?


I was thinking that linen shirts because of its casual nature would look amazing with chinos in summer, for casual look.
Sorry if I have misunderstood, but do you suggest not going with linen shirts if a person is just going to wear it with chinos?
Would be great if you could advice.


Simon may I ask what is the collar length of your linen shirts here?


Isn´t the everyday collar longer than that?


hey simon do you often wear shirts with darts? Also how much allowance in the waist do you have for your shirts?


Simon, what is your opinion on button-down collar (which curves subtly outwards when worn open) short sleeve linen shirt in oatmeal or reddish brown color? Regards Henry


Simon, thank you. What would be the three most versatile colors for linen shirts?


With horror I recently noticed that one of my linen shirt became suddenly very thin and the thread almost invisible. Any ideas of what could have caused it?


Thanks Simon, Only washed and ironed a few time. My hope is that a new wash will somehow restore the fibers.


Linen shirts are the all-time favorite shirts and Denim is one more very well known name in the textile industry. Thank you for the great designs shared herewith.


I’m about to buy a shirt very similiar to the green one. Wouldn’t it work with a few more things? Under a pale gray or brown crewneck, with muted brown suits and jackets, both brown or light, perhaps even navy blazer? Mostly as a casual choice, but it seems to be so much better. And just a bit unusual, too. Certainly less noticable than pink. Perhaps less fitting to wear with a tie, but do we wear them all that often? Besides, grey or brown knit would probably work.


Sorry. Couldn’t figure out where to ask. I’m in process of rebuilding my wardrobe. If for polos I’ve settled on navy, charcoal and white, I can not settle on 2-3 linen shirt colours… if you would have to choose 3 linen shirts, which colours would that be?

Rowan Morrison

Hi Simon, I know this is an old article but I have a question about linen shirts I hope you can help me with. Specifically with care of it.
I have just bought a very nice one but after it arrived discovered it was dry-clean only, And do-not-iron, which I have never come across in a shirt before.
Can it just be aired out between wears to keep it fresh?
My normal routine with a shirt is wear it once then launder and iron it.
Seeing as a linen shirt is clearly something that would usually be worn in hot weather and therefore likely to be exposed to sweat, is it viable to wear it and return it to the closet? Would this type of use be ok if it is well aired first?
Or is it simply the unavoidable case that a shirt like this needs to be taken to the dry cleaner every time it is worn?
(My usual routine these days, as someone that only very occasionally wears dry-clean only clothes, is to do a couple of runs a year, to get my winter coats and summer suits dry-cleaned at the end of the season before they go into storage).

Rowan Morrison

Thanks! It’s actually a Private White VC shirt which only appeared on their website for a very short period of time and then seems to have vanished so unsure if it was some kind of sample. Perhaps you might be able to get an explanation out of them, as I know you have a close relationship with them. I was surprised by the label and it did cross my mind that it was a mistake.


I would email PWVC. I have a cotton shacket of theirs and the care label does say machine wash is okay but I emailed them to confirm and they said that is a misprint and it should only be dry cleaned.

Joshua George

I am planning to commission some dark linen shirts like dark grey and olive green to wear casually with mid blue denim. It is very difficult to find good darker color denim and chambray shirts ready to wear.
Do you think that is a good idea?

Joshua George

1) Wouldn’t dark grey linen look good with medium blue denim? How about dark green?
2) would Navy linen look good with medium blue jeans?

Joshua George

Mayble if the shirt is made more casual for ex by making it in a band collar could it then be used?


Hi Simon,
I stumbled across this article while looking for your d’Avino shirt from the Anda Rowland talk. I’m looking for a shirt that can be worn with a suit & tie but that doesn’t look corporate.
The OCBD is out because it looks too ivy when worn with a tie.
As an alternative to pale pink or blue I had in mind a beige shirt, however the “oatmeal” colour described here could also tick that box.
Have you already had an oatmeal or beige shirt made to wear with a tie ? Any tips in that respect?


Yeah, I guess that it is quite specific! Collar style is also a determining factor: a spread collar seems too corporate to me.
I want it to look natural. Will experiment with an undyed cotton shirt.


Would the sage green shirt look good with dark wash denim?
In general also does linen shirts look good with darker denim?