Visiting the 45R headquarters, Tokyo
When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was late afternoon and already get...
Visiting the 45R headquarters, Tokyo
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Bought online sadly and Levi’s have terrible customer service....
Tokyo: A sartorial shopping guide – 2023 Up...
Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche brands everywhere, as well as wo...
Tokyo: A sartorial shopping guide – 2023 Up...
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Yes, good point Davide, his work is great...
The Finest Polo back in stock, with grey, with notes
The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, as there were a few questions b...
The Finest Polo back in stock, with grey, with notes
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Now and again it would be fine, but not regularly no...
Casatlantic ‘Mogador’ trousers: Review
These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style. But they aren’t your everyday, classic chinos. They&rs...
Casatlantic ‘Mogador’ trousers: Review
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Not really. You'd need to adjust the height of the zip, which would mean buying a new one as they can't be cut down. And even if there are buttons, it's not a good thing to do - you change the pockets on the side, for ex...
The craft and eccentricity of 45R
The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textures on display in the window,...
The craft and eccentricity of 45R
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Curious thread indeed. I agree with the assessment that the above posters are definitely ill informed (most definitely agree they do not own as many polos as they claim) and filled with needless malice in their comments ...
Our Spring/Summer Top 10, 2019
Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale...
Our Spring/Summer Top 10, 2019
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Yes I know, frightening isn't it?...

























