Visiting the 45R headquarters, Tokyo

August 23rd 2023

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was late afternoon and already get...

Visiting the 45R headquarters, Tokyo

Match in comments:
Bought online sadly and Levi’s have terrible customer service....

DenimAugust 23rd 2023

Tokyo: A sartorial shopping guide – 2023 Up...

June 7th 2023

  Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche brands everywhere, as...

Tokyo: A sartorial shopping guide – 2023 Up...

Match in comments:
Ok, thanks for letting us know Dharm...

Bags - Belts and walletsJune 7th 2023

The Finest Polo back in stock, with grey, with notes

March 21st 2022

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, as there were a few questions b...

The Finest Polo back in stock, with grey, with notes

Match in comments:
I think so Ayush, yes...

KnitwearMarch 21st 2022

Casatlantic ‘Mogador’ trousers: Review

May 24th 2021

These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style. But they aren’t your everyday, classic chinos. They&rs...

Casatlantic ‘Mogador’ trousers: Review

Match in comments:
I would say a 12 inch front rise and 19 inch back rise are the ideal high waisted proportions. These are the measurements of my original 1950's m52 trousers and I prefer them to any of my trousers with a 13 inch rise. A ...

TrousersMay 24th 2021

The craft and eccentricity of 45R

April 19th 2021

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textures on display in the window,...

The craft and eccentricity of 45R

Match in comments:
This is absolutely true....

Denim - Hanks and scarvesApril 19th 2021

Our Spring/Summer Top 10, 2019

April 24th 2019

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale...

Our Spring/Summer Top 10, 2019

Match in comments:
Appreciate simon...

Bags - Casual clothingApril 24th 2019