Barbour is not quite the level of craft or quality that we normally feature on Permanent Style. However, rather like US brand Filson that we covered recently, they deserve mention for the beautiful way they age and their commitment to service and repair.
It was the first time I had seen a classic production line like this, and it didn’t exactly enamour me to it. But then if the aim is to produce hundreds of jackets costing £200-£300 each, some efficient mass manufacturing is required. Interestingly, there is no reason a production line should reduce quality (Huntsman used to have one, after all), but it does tend to – often because there is an emphasis on speed.
I feel tempted to say that a lot of love is put into repairing the jackets. Certainly if that’s true, it is driven by the love that the owners have for their Barbours. Most repair requests come with a hand-written note, explaining what is required, how it is used, and encouraging care and attention.