The pop-up, the goods, and the opening party

February 21st 2019

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. I...

The pop-up, the goods, and the opening party

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were th...

February 21st 2019

Optimo bespoke felt hat: Review

February 18th 2019

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other...

Optimo bespoke felt hat: Review

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different...

Accessories - HatsFebruary 18th 2019

New pop-up shop – with Bryceland’s, Opt...

January 7th 2019

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...

New pop-up shop – with Bryceland’s, Opt...

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will b...

January 7th 2019

Optimo hats, Chicago

December 12th 2018

Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus a product that is superlative ...

Optimo hats, Chicago

Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus  ...

HatsDecember 12th 2018