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Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask. 

It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. He's more likely to recognise and value good staff, and their honest advice. 

He is one more facet of the world that is PS readers, and this is what he wears. 

Outfit 1: Casual

What are you wearing here?

Iron Heart 634 jeans, Alden cordovan Indy boots, PS chambray shirt, Sunspel button-neck jumper, brown-suede Valstarino and Drake’s scarf. 

It’s what I’d wear for enjoying one of life’s great pleasures: a perfectly poured pint of Guinness, in a pub that is distinct from a restaurant environment.

When did you first get interested in clothes?

If a parent was not a style role model, I wonder if all early interest in clothes stems from insecurity.

As a teen, the cool kids I knew wore a mix of two French brands, Chipie and Chevignon. I don’t know who started the trend but the uniform was navy Chipie chinos, a Chevignon t-shirt and Timberland boots or Jordans. It was probably was taken from the style icons of American hip-hop at the time.

I was dressed by my parents in mostly M&S and remember my delight as a relatively shy teen going with a friend, who wore the uniform, to buy my first Chipie T-shirt. They were expensive for the time and I have no idea where I got the money from. It was too big for me, had cartoon dogs on the front. I cherished it.

How would you describe what you wear today?

Today I remain fascinated by the choices men make about what to wear. After accepting the basic desire to make some effort to maintain a standard and outwardly respect others, why the extra level of attention and care readers of PS make? 

Some will come from a place of compensation, and others I think from a place of genuine relaxed confidence. I have never been a follower of seasonal or fast fashion, nor most designer brands. In my 30s, when not required to wear a suit for an important meeting, I wore a fairly standard uniform for a customer facing role, of chinos, an Eton shirt and Smedley knitwear. 

I started my own business eight years ago and it was then that I discovered Drake’s via their gateway drug, a tie, shortly after stumbling upon the PS website.

The immersion in well-made things began and I seriously began to learn about fit, colour and classicism.

Outfit 2: Formal

As a creature of habit I pretty much now shop in the same few shops. Drake’s, Canali, Anderson & Sheppard more formally, then Rivet and Hide, Iron Heart and Blackhorse Lane Atelier for denim and work shirts.

I regularly visit Canali on Bond Street, which is the only designer brand I buy, as they make any customer feel supremely welcome, have exclusive fabrics and cuts that fit me very well.

For this most formal combination the cream jacket is from Canali, the MTM trousers are by Drake’s using Dugdale cloth, it’s an Emma Willis shirt and a Viola Milano tie. Shoes from Crockett and Jones.

What job do you do and how does it affect what you wear?

I began a love affair with wine in my mid 20s and subsequently started a role around wine. I found a niche specialising in functional but luxury wine glasses, which is now the foundation of my own business. 

Men in the UK wine trade are generally split aesthetically between the red-trouser brigade, the high-street dad and East London Boho chic. My point being that very few wear a chalkstripe suit or joggers for work. I try to find the balance of a tie with separate jacket and trousers for smarter occasions, or sharp knitwear and chinos for less formal gatherings. 

Wine and clothing have a lot in common that may not be immediately obvious. There is mass produced and artisanal, there is widely available and hard to access, there is provenance, personality, craft, history, geography, science and last but not least, true Epicurean values in both.

How do you travel to work?

I work from home now and even more so over the last two years. So to sit at my desk I wear a T-shirt and jeans. A lot of my meetings are in clubs, bars and restaurants which give me the occasion to dress up.

Outfit 3: Semi-formal

For a smarter than casual occasion, I love this knitted jacket (cardigan?) from Anderson & Sheppard, worn with Canali trousers and a Marol shirt using Thomas Mason cloth. 

The shoes in espresso suede are from Crockett and Jones again, worn with indispensable Chup socks.

How long have you been reading PS, and what articles do you like in particular?

I have been reading PS for about seven years and particularly like articles that teach me something, for example the meaning of different terms or fabrics, plus an introduction to a brand I was previously unaware of.

What does your partner think about how you dress? How about your friends?

My wife, who has different interests to me, always says I look smart and am sure thinks I perhaps spend a little too much on clothes. I have one good friend who has exactly the same level of interest as me: he is very complimentary towards me yet he manages to express a certain vagrant chic that I am unable to pull off!

What do you enjoy most about the clothing you buy?

I mostly enjoy the initial dopamine hit from an acquisition and then the repeated pleasure over time from making a good choice. 

There is no doubt that cost per wear is very relevant here as is longevity and appreciation of the craft. If one dresses the way one wishes to the world to see how one sees oneself, then there is a pleasure to be had in that communication.

What do you spend most and least on? Why is that do you think?

The jackets I wear with separate trousers cost the most (as jackets tend to do) yet I stay within a budget, but perhaps it could be argued that £30 for a pair of socks is actually the most expensive.

Perhaps a well made, timeless and long-lasting jacket represents the best value.

Photography: Alex Natt @adnatt

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Hi Daniel. I personally think in Outfit 1: Casual, I would want to see more of the PS chambray shirt that you’re wearing under your Sunspel button-neck jumper and your brown-suede Valstarino. It would’ve been a clean line without the scarf, but again that’s a personal styling choice and preferance.

Leon Menezes

Interesting comment about wine and clothes. Lots of pseuds in both too. I have that same A&S cardigan jacket!


I really enjoy these reader profiles, and I think Daniel looks great. I especially like the semi-formal outfit which I think captures the Permanent Style idea of looking (much) better than the average person, without standing out.
I think the casual outfit would be better with a lighter jumper or even when the jeans have had a couple more years worth of wear and developed more of a fade.
More generally, I’d be interested to know how this feature works. Do you discuss the outfits with the profiled readers before the shoot? The readers have tended to be “on message” both in terms of how outfits are put together and the brands they wear (one reason I found Mattia’s cowboy boots in the last profile so fantastic). Would the shoot go ahead and be published if the reader wanted to wear an outfit you thought was terrible?
Finally, it would be great to see a different body-type. So far the readers have all been quite slim. I’d be interested to see a larger man profiled.


Very good point on featuring different body-types.


Is it possible to link the wine glass store?


Hi. Winerackd Ltd, the agency for Zalto glass of Austria.

Joe Pickering

The best wine glasses in the world! Chapeau to you, Daniel, for bringing them into the UK more. I got my first set late last year, after coveting them for years in places like Noble Rot; more or less any other wine glass feels like a bucket in comparison.

And, because this piece is about how you dress, I especially like the A&S cardigan/jacket.


Thank you very much.


Zalto! Fantastic. I have them at home and love them. Hope the production backlog clears soon.
I enjoyed your comments. I think they resonate with many readers here who like to dress well but not look too “dressy”.


Shame on me. I am from Vienna and never even heard of Zalto….. possibly because everything gets drowned with Riedel another Austrian glass maker of (I suppose) lesser quality.


No shame. There is a lot of Riedel.


Been to the Reidel factory many times, it’s a lot of fun, and very artisan. I’ll check out Zato, though

Peter Hall

Daniel has nailed his dress sense. A man perfectly at home in his clothes.
I especially like the first outfit, having very similar in my wardrobe, but my favourite item is the knitted jacket -to be dressed up or down.
Daniel is sharply dressed, in a very modern style, demonstrating how smart men can be are in navy or blue and by investing in quality makes you stand out.


Thank you.


Simon, I just love these stories. Not only is it interesting to read why other men wear what they do – but it makes my own obsession with clothes seem less peculiar and much more normal! For that, I thank you, and the gents you feature!


Enjoy this series and loads to like here – and to learn from. For me, the jeans, the Canali jacket and the Viola Milano tie all look great. I also appreciated this: “I wonder if all early interest in clothes stems from insecurity.” A lot in that I’d say.


can we get more info about the wine glasses?


Hi. Winerackd Ltd, the agency for Zalto glass of Austria.


Thanks! This stuff is absolutely beautiful.


A pleasure to read Daniel’s considered (& witty) reflections of substance.


Thank you.


Hi Simon and Daniel,
What I like most about the Reader Profiles, is they are about what (what I would term) regular people with an interest, but an not obsession with clothing wear. Not dressing like a look book. Personally, I think Daniel sums it up extremely well “ …… accepting the basic desire to make some effort to maintain a standard and outwardly respect others”, which pretty much sums it up for me too.
Some good relatable (for me) looks. I particularly like the knitted jacket (cardigan?) from Anderson & Sheppard. Also some some brands to look at too, which is always a good outcome from reading PS.
Well done to all.


Thank you.


For me, this is the most compelling of the profiles you’ve run. Not only are the 3 looks “spot on”, but the text communicates much about Daniel’s approach that is very sensible and well-considered. A great start to the week for me with, like many others I’m sure, an immediate hop over to the Anderson & Sheppard site to check out that outstanding 3rd jacket.


Very kind.


what a very enjoyable read.

– should it be workshirts rather than work shirts?


Loved this .
Daniel’s style is very on point , very, very understated and very effective.
The kind of thing we could all do with .

Also , love how he gets the fit right .

Would love to know what suits he has and whether they’re bespoke or RTW


Meant to mention in piece, I don’t actually own a suit, but at some point will obtain a MTM suit that makes me look like a wealthy farmer at a wedding.

Peter Hall

Don’t forget the checked shirt.

Hywel Jones

I’ve found each of the articles interesting and it’s clear just how much we can learn from the general approaches of others without mimicking them. I particularly like Daniel’s canali beige jacket (looks like a wool/linen/silk mix?), with the dark trousers and that tie is a great choice. As the worsted suit becomes less of a go to choice or the default regulation for the office it means that the amount of thought going into semi-casual outfits is perhaps greater and more deliberate? This article has cemented my idea to order an MTM beige/tan summer jacket…..


Indeed wool/linen/silk. Good eye.


I like that look as well. However, what colour are the trousers – dark navy, dark brown, dark green? Surprisingly difficult to tell from the photos.

Chris K

Enjoyed this one Simon. Think this might be my favourite of the series so far, although I can’t quite tell why, think it might just be Daniel’s style. Outfit 1 for example, resembles my daily uniform, as someone that works from home five days a week. Wicked suede jacket, lovely knit, great denim, cracking pair of boots. Simple, clean, timeless.

There’s a flow in Daniels style from casual through to formal, all understated, great texture and as another reader has said, cracking fit all the way through. Fantastic stuff.



Thank you.


The very last photo of Daniel. Any details on the hat he’s wearing?


What I like about this profile is that he wears labels that are off the rack and accessible. Not bespoke labels that only a few can afford. Also, I have heard that Canali is a very good label off the rack.


I find Canali to be very good off the rack, as is Corneliani. The top line stuff anyway.
I have also tried their made to measure services and have found them pretty good. Pal Zileri’s Abitto Privato felt like a level above though.


Some people get “balance” right: they understand how much layering to do, and how many colors to stack, and how to get fit and proportions right. Daniel takes it “just to that edge” (just to that tipping point – but not past it). The pocket square with the sweater-jacket is a good example of that. It’s all balanced out by the casual nature of the knit piece. The suede bomber with the scarf: nothing is ostentatious or gaudy. He just looks like Daniel — and I don’t know Daniel — but from outfit to outfit he seems natural and himself. There’s no artifice. I’m not a fan of the formal outfit (the odd sport coat with trousers). It’s not to my taste, and I don’t think it’s particularly flattering: but (again) he gets the proportions JUST right in every way. And it’s not unflattering – because he wears everything he wears…it does not wear him. And most of us should learn from this profile. I’ve seen a good deal of “costume” in this world. Not uniform, but costume. Not of whiff of that here…


Very kind.


Daniel’s wine and clothing analogy is very interesting.

My close knit (no pun intended) group of friends have always made an effort and spent probably way too much on clothing over the years, but two of them have become very knowledgeable about wine, with wine perhaps replacing clothing as a primary interest for at least one them.

The provenance, quality etc parallels make a lot of sense.

Plus you are investing time into a sort of ‘club’ where you can be interested in all the details.

‘Life is too short for bad wine’, ‘drink less wine but better wine’, ‘corkage in restaurants is the way forward’ are three values they both stand by! We followed all three principles at a lovely and very long overdue meal at Hawksmoor Wood Wharf last Thursday where all six of us could attend at last.

I would argue life is too short to not make an effort / take an interest in what you are wearing.


All wise words.


Thank you!

R Abbott

This is one of my favorite profiles – stylish but relatively subtle and not over the top.

Also a great example of how to dress well as a middle-aged man. Many guys in that stage of life dress in a way that looks a bit drab or go to the opposite extreme that just doesn’t work after a certain age (e.g., the cut is too tight or aggressive, the style is to fashion-forward, etc.). These outfits strike a perfect middle ground. I’m particularly fond of the knit jacket.


Thank you.


I think the readers profile is what i like most to read and think about peoples lives and how they manage to be happy abd good looking with the clothes. I was sondering about something. Noone of the profiles and you too are very rarely if at all wearing chelsea boots. May i ask why ? I found them always really versatile and casual chick and on some ocassions better than your loafers for example.


Huge fan of cardigan blazers, knitted jackets, whatever you want to call them; great to see a high quality one being worn well here. I’d love to see more…

As for the rest – high quality pieces, discerningly bought and put on with care, with the aim of looking well-presented. I’d have thought that many of us are buying around this level as well, so very relevant and relatable. Well done Simon and Daniel.


Thank you.

Peter O

Dear Simon,

Daniel’s wife is right that he dresses VERY smart but unfair to criticize his aesthetic expenditures especially in time of inflation. Does Daniel know cool dresser Hugh A. Th., founder of San Francisco Wine Exchange, but now retired? What does Daniel mean by “red-trousered brigade” etc?


A type, I hope you’d agree Simon, also regularly found among military officers in civilian dress. (Who of course occasionally still are the country gentlemen you mention.)

Peter Hall

In defence of my ex-military comrades, I think Nantuckets beat us first(or Breton sailors, perhaps).


I’ve not had the pleasure of meeting Hugh.


Hi Daniel,

Is the watch you have with your cardigan a JLC Geophysic True Second?



Hi – it’s a Zenith Classic Elite from early 2000’s ref: 17/62.1125.680


As someone getting into Selvedge denim and quality GYW footwear; it’s great to see Daniel wearing some Iron Heart jeans and the Alden Indy’s (and in cordovan!) Pure class. Great style


Thank you. My advice with good selvedge is the waist stretches and rises seriously vary. Make sure the waist starts pretty tight when you buy. Ive had to get rid of more than one pair due to the waist ending up way too big after 6 months of wear.


Interesting! Thanks for your advice Daniel! I’ve been looking at some nice Pure Blue Japan, and Japan Blue Jeans, specifically. Oh and with your boots – have you checked out Grant Stone? Alden quality, but Made in China. I’ve heard rave reviews. The founders father and grandfather both worked for Alden.


Hey Daniel – brilliant article and attention to the comments. Just wanted to pop in here and say that I have had the same issue with high-quality denim at the waist, but have found that a significant cost-saving can be had by simply altering the waistband. Places like “Son of A Stag” in London can do a superb job of this, and you get the pleasure of the evolving beautiful worn-in selvedge over time. Cheers.


Does anyone here have experience with both the Valstarino suede jacket and a similar one from Alfredo Rifugio? I plan to buy one and I’m not sure which one to choose. Thanks for comments.


I’ve always loved that A&S cardigan, both single and double brested.


The cardigan jacket is outstanding! Daniel was an excellent choice for this article as he dresses very well and wears his clothes with confidence.


Thank you.


I really like your style Daniel, you’ve brought together some really versatile pieces there, and wear them well.
It was good to read your background on some of the brands you started out liking a good few years ago now, and realised it was a very similar path to myself, which made me smile.
I wondered if I might ask which two models of Crockett and Jones you have on please?


Many thanks. Sydney off the shelf and Ashdown MTO without the storm welt.


Thanks ever so much for your reply. The lack of the storm welt on the Ashdown threw me when I was wondering which model they were, as I couldn’t see a match in the current line up. That was a nice touch on an MTO, making them sleeker and slimmer to the eye.
The early interest in the French brands you mentioned resonated with me, and reminded me of the Naf Naf clothing at that time too that had a following.


Haha, I nearly mentioned NN but thought that might be naf(f).


Haha, I wondered the very same, but thought I’d stick my neck out and mention it anyway.
I also wondered to ask, if I may, did you go true to size on your lovely Valstarino please? I know some do, and then others go up one size sometimes.
If I remember rightly Simon has two articles with two different sizes.


Im often a IT46 but for the V had to go IT48. They come up a bit small I believe.


Thanks very much. I am trying to currently decide between a Valstarino and a Beams F jacket, that is very similar (and being made in Italy, could be possibly also made by Valstar).


The Beams F in an IT50 didn’t fit alas, so might try a Valstarino in an IT52 to compensate for my shoulders and longer arms.


Nice article and the photos prove my theory that you can never really go wrong with navy as a default. I have the same Alden boots. I’d be interested, Daniel, which last they are. I have the Truebalance last but do slightly regret the choice as they do feel quite chunky.


Hi. They are trubalance but suit me as I have a wide foot.


Please understand that this comment is not meant to be ageist. In Daniel’s choices, it is interesting that a man who is not old, but not young, actually appears younger in casual clothes. From my experience as part of the older segment, this is quite difficult to pull off. The opportunity for error is high with the dreaded end result being the “older person trying to look young” syndrome, which applies to both men and women. Daniel pulls this off brilliantly and is a compelling writer to boot.


This is a lovely thing to say.