Reader profile: Daniel

February 14th 2022

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask. It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. ...

Reader profile: Daniel

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I like that look as well. However, what colour are the trousers - dark navy, dark brown, dark green? Surprisingly difficult to tell from the photos....

Casual clothing - JacketsFebruary 14th 2022

Blouson, chore, or leather jacket? An exercise in...

June 7th 2021

Three years ago, I wrote an article called ‘ Five paradigms of casual clothing ’, which attempted a rough division of informal men’s clothing into different styles. It was an interesting exercise. The categories were necessarily ve...

Blouson, chore, or leather jacket? An exercise in...

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Oh good...

Casual clothingJune 7th 2021

Introducing: The (brown) reversible Valstarino

June 8th 2020

*Update: Although a couple of sizes have sold out, several customers have bought two jackets in order to compare sizes, and will be returning one. So if your size is sold out, do email [email protected] to receive an alert when it comes bac...

Introducing: The (brown) reversible Valstarino

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Hi Varun Iā€™m afraid this model is no longer sold. Have a look at our updated jacket here: https://www.permanentstyle.com/2023/02/introducing-the-new-reversible-suede-bomber.html Our best advice is to measure a jacket y...

Casual clothing - CoatsJune 8th 2020

The weekend capsule wardrobe

November 13th 2019

  A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities...

The weekend capsule wardrobe

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No, sorry Max...

StyleNovember 13th 2019

Introducing: The reversible Valstarino

April 12th 2019

The Valstarino - Valstar’s button-up suede blouson - has been very popular among fans of classic menswear in recent years. Although that shouldn’t be generally surprising given its quality and heritage, I do think it’s become parti...

Introducing: The reversible Valstarino

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Thanks Jan, always appreciated. I'll change that now...

Casual clothingApril 12th 2019

How to look after suede jackets – Video

March 7th 2018

This is the second in our series of videos looking at practical aspects of menswear. The first, available here, explained the basics of good shoe care, with Edward Green on London's Jermyn Street. In this second instalment we turn our attention t...

How to look after suede jackets – Video

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No worries. Yes you can...

Casual clothing - VideoMarch 7th 2018

A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; suede suggests a more dressy look...

A casual capsule: The Valstarino jacket three ways

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I'm afraid not, sorry, I've never had that. My first thing would be to hang it somewhere to air, perhaps even outside for a few hours. As a last resort I would also approach a specialist leather cleaner...

Casual clothing - DenimDecember 21st 2017