Collectable cards show the ages of British Costume

December 2nd 2022

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop. ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after decades of selling anything an...

Collectable cards show the ages of British Costume

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop.  ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after decades of s...

StyleDecember 2nd 2022

Double brown: Just a touch less subtle

November 7th 2022

I think there's a useful variable in considerations of how we dress that we haven't talked about explicitly before: how subtle or showy clothes are. I might write a longer piece on it at some point, but I think it's essentially a spectrum from the v...

Double brown: Just a touch less subtle

I think there's a useful variable in considerations of how we dress that we haven't talked about explicitly before: how subtle or showy clothes are. I might write a longer piece on it at some point, but I think it's esse...

Knitwear - StyleNovember 7th 2022

The dilemma of associations

October 28th 2022

By André Larnyoh If you know the photographer Alex Natt (above), you’ll know that he has his own somewhat distinct uniform: a loose oxford shirt, wide jeans or chinos, well-worn cordovan loafers and a baseball cap of some kind. Simple, ...

The dilemma of associations

By André Larnyoh If you know the photographer Alex Natt (above), you’ll know that he has his own somewhat distinct uniform: a loose oxford shirt, wide jeans or chinos, well-worn cordovan loafers and a baseball cap of ...

StyleOctober 28th 2022

Reader profile: Shun

October 17th 2022

With the PS reader profiles, we’re always looking to add something different - a different style, a different age, hopefully at some point a different location. Although Shun’s love of classic menswear will be shared by many, he is a li...

Reader profile: Shun

With the PS reader profiles, we’re always looking to add something different - a different style, a different age, hopefully at some point a different location.  Although Shun’s love of classic menswear will be shar...

Casual clothing - JacketsOctober 17th 2022

Women and clothes: An interview with Emilie Hawtin

October 7th 2022

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matter what our issue...

Women and clothes: An interview with Emilie Hawtin

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matt...

Style - October 7th 2022

Sartoria Giuliva and Giuliva Heritage: Inspiratio...

October 3rd 2022

Gerardo Cavaliere is someone whose style I've admired for a while, but rarely had a chance to talk to for more than a few moments at an event. While Milad and I were in Rome recently, therefore, I spent some time with Gerardo and his partner Margar...

Sartoria Giuliva and Giuliva Heritage: Inspiratio...

Gerardo Cavaliere is someone whose style I've admired for a while, but rarely had a chance to talk to for more than a few moments at an event.  While Milad and I were in Rome recently, therefore, I spent some time with ...

Coats - JacketsOctober 3rd 2022

Video: Tony Sylvester, style and subcultures

September 19th 2022

Can subcultures ever exist in this century the way they did in the last? Why are logos better on some clothes than others? Why do French men dress like happy Englishmen? When I introduced this talk with Tony Sylvester I promised a wide ranging mens...

Video: Tony Sylvester, style and subcultures

Can subcultures ever exist in this century the way they did in the last? Why are logos better on some clothes than others? Why do French men dress like happy Englishmen?  When I introduced this talk with Tony Sylvester ...

StyleSeptember 19th 2022

The three wardrobes that define my week 

September 14th 2022

Broadly speaking, I dress in one of three ways during the week. They are defined quite clearly (to simplify the process, as much as anything else) and represent three general levels of smartness. I know readers will be interested in having these set...

The three wardrobes that define my week 

Broadly speaking, I dress in one of three ways during the week. They are defined quite clearly (to simplify the process, as much as anything else) and represent three general levels of smartness. I know readers will be i...

StyleSeptember 14th 2022

Wearing all black

August 12th 2022

I’ve been playing around with black so much in recent years (note, this is classic menswear - it’s years/decades, not weeks/months) that I thought I’d try out wearing nothing but black. This was during Pitti at Florence, on a rela...

Wearing all black

I’ve been playing around with black so much in recent years (note, this is classic menswear - it’s years/decades, not weeks/months) that I thought I’d try out wearing nothing but black.  This was during Pitti at F...

StyleAugust 12th 2022

Some interesting Pitti picks

July 1st 2022

It was nice to see Pitti back in some kind of working order recently, when I attended for the first time in two years. Attendance was still down, with many brands absent and indeed an entire building empty. That was a little shocking to see - just ...

Some interesting Pitti picks

It was nice to see Pitti back in some kind of working order recently, when I attended for the first time in two years.  Attendance was still down, with many brands absent and indeed an entire building empty. That was a ...

StyleJuly 1st 2022

Can you look good in cheap clothes?

May 20th 2022

Is it possible to look good in cheaper clothes? Absolutely. But that doesn’t mean you can’t look better (in some ways) with better quality ones, or that there aren’t other reasons for choosing them. This question often comes up wh...

Can you look good in cheap clothes?

Is it possible to look good in cheaper clothes? Absolutely. But that doesn’t mean you can’t look better (in some ways) with better quality ones, or that there aren’t other reasons for choosing them.  This question...

StyleMay 20th 2022

Reader profile: Patrick

May 4th 2022

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC correspondent on the ground during 9/11. ...

Reader profile: Patrick

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC corresponden...

StyleMay 4th 2022

This feels like me

May 2nd 2022

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not even a proper shirt, just a po...

This feels like me

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not even a proper shi...

Jackets - StyleMay 2nd 2022

So close and yet so far: TV pundits at the FA Cup

April 18th 2022

The tailoring that four TV presenters were wearing this weekend - to host the first FA Cup semi-final - were an interesting illustration of what I think men find challenging in tailoring today. For non-English readers, the FA Cup is the big knockou...

So close and yet so far: TV pundits at the FA Cup

The tailoring that four TV presenters were wearing this weekend - to host the first FA Cup semi-final - were an interesting illustration of what I think men find challenging in tailoring today.  For non-English readers,...

StyleApril 18th 2022

Smart/casual and high/low: How to dress like Oliv...

April 8th 2022

  I was surprised when I realised we hadn’t ever featured Oliver Dannefalk in our ‘How to dress like’ series, given I’ve admired his style for years, particularly since he launched Rubato with Carl Per...

Smart/casual and high/low: How to dress like Oliv...

I was surprised when I realised we hadn’t ever featured Oliver Dannefalk in our ‘How to dress like’ series, given I’ve admired his style for years, particularly since he launched Rubato with Carl Pers. I assume i...

StyleApril 8th 2022

Reader profile: Andy

March 25th 2022

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life). He is passionate about clothing, ...

Reader profile: Andy

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He ...

Coats - HatsMarch 25th 2022

A collared cardigan under a jacket: Ciardi and Co...

March 9th 2022

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s. Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untucked. The same fear ...

A collared cardigan under a jacket: Ciardi and Co...

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s.  Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untuck...

Knitwear - StyleMarch 9th 2022

People to follow: Lesser-known Instagram accounts

March 7th 2022

The search function on Instagram can be a bit useless. No matter how many great, quality brands I engage with, most of what IG pushes at me is men in suits so tight they can barely breathe, and people doing silly stunts. Far more useful, often, is ...

People to follow: Lesser-known Instagram accounts

The search function on Instagram can be a bit useless.  No matter how many great, quality brands I engage with, most of what IG pushes at me is men in suits so tight they can barely breathe, and people doing silly stunt...

StyleMarch 7th 2022

Sex appeal: Between vulnerability and confidence

February 28th 2022

*Updated: We've added a couple of images of creators rather than models - Luke and Nicolas* By André Larnyoh Over the Christmas holidays, I was stressing about what to wear to an event where the dress code was ‘cocktail attire’. I...

Sex appeal: Between vulnerability and confidence

*Updated: We've added a couple of images of creators rather than models - Luke and Nicolas* By André Larnyoh Over the Christmas holidays, I was stressing about what to wear to an event where the dress code was ‘cockta...

StyleFebruary 28th 2022

Reader profile: Daniel

February 14th 2022

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask. It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. ...

Reader profile: Daniel

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask.  It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t...

Casual clothing - JacketsFebruary 14th 2022

Tonal dressing – with new Indulgent Shawl C...

January 21st 2022

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for your patience, and for ridin...

Tonal dressing – with new Indulgent Shawl C...

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for yo...

Knitwear - ShoesJanuary 21st 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends, about their studies and the...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear.  I enjoyed talking to him, and his friend...

Denim - JacketsJanuary 17th 2022

Why I’m wearing more belts

January 5th 2022

In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And I didn’t even wear the...

Why I’m wearing more belts

In recent months I’ve been wearing belts more often, after years of hardly doing so at all.  I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors.  And I...

Belts and wallets - StyleJanuary 5th 2022

Cocktail attire: An argument for a new type of ev...

December 31st 2021

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, which was kind of Geordie, ...

Cocktail attire: An argument for a new type of ev...

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years.  We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, which was...

Black tie - StyleDecember 31st 2021

Reader profile: Ben

December 10th 2021

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for Elia years ago. Ben and ...

Reader profile: Ben

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for...

Jackets - StyleDecember 10th 2021