The perfect wedding suit

May 22nd 2017

It is the time of year for wedding preparations, so I thought I'd take the opportunity to share images of my friend Oliver's wedding last year. He is wearing probably my favourite groomsman's outfit. First, the colour. ...

The perfect wedding suit

It is the time of year for wedding preparations, so I thought I'd take the opportunity to share images of my friend Oliver's wedding last year. He is wearing probably my favourite groomsman's outfit. First, the colour. ...

Style - TailoringMay 22nd 2017

Summer colours: Tobacco and tan

May 12th 2017

Shades of tobacco and tan are one of the loveliest things to wear in the Summer. As the weather warms up, I've put together three outfits here - all somewhere in the 5 to 7 formality range - that illustrate this. Th...

Summer colours: Tobacco and tan

Shades of tobacco and tan are one of the loveliest things to wear in the Summer. As the weather warms up, I've put together three outfits here - all somewhere in the 5 to 7 formality range - that illustrate this. Th...

Casual jackets - Casual wearMay 12th 2017

Seven levels of formality

May 4th 2017

Understanding formality is a cornerstone of dressing well. Only when you understand that flannel is more casual than worsted, and a derby more casual than an oxford, can you begin to understand the impression clothes c...

Seven levels of formality

Understanding formality is a cornerstone of dressing well. Only when you understand that flannel is more casual than worsted, and a derby more casual than an oxford, can you begin to understand the impression clothes c...

StyleMay 4th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Accessories - Casual wearApril 24th 2017

How to buy ‘The Style Guide’

April 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world. Copies will be arriving in the stores listed below on Thursday this week. Please d...

How to buy ‘The Style Guide’

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world. Copies will be arriving in the stores listed below on Thursday this week. Please d...

StyleApril 10th 2017

‘The Style Guide’: Wearing texture in a...

April 3rd 2017

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RSV...

‘The Style Guide’: Wearing texture in a...

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RSV...

StyleApril 3rd 2017

‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

StyleMarch 23rd 2017

Brown in town: Donegal-tweed suit, Dalcuore

January 16th 2017

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

Brown in town: Donegal-tweed suit, Dalcuore

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

StyleJanuary 16th 2017

The sweater over the shoulders

January 4th 2017

We took this picture of Patrick Johnson, founder of P Johnson, last month. It occurred to me at the time how hard it is to wear a sweater over the shoulders, as Patrick does. It's something I rarely do, and it's probabl...

The sweater over the shoulders

We took this picture of Patrick Johnson, founder of P Johnson, last month. It occurred to me at the time how hard it is to wear a sweater over the shoulders, as Patrick does. It's something I rarely do, and it's probabl...

Casual wear - KnitwearJanuary 4th 2017

Staples for a hot climate – Reader question

December 28th 2016

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for mos...

Staples for a hot climate – Reader question

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for mos...

Style - TailoringDecember 28th 2016

Double-breasted flannel suit – with pink and ...

December 26th 2016

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind. In any...

Double-breasted flannel suit – with pink and ...

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind. In any...

Accessories - HandkerchiefsDecember 26th 2016

How sartorial principles can apply to casual clothing

December 19th 2016

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?&...

How sartorial principles can apply to casual clothing

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?&...

Casual wear - HatsDecember 19th 2016

Esquire names me one of the 10 most influential of ...

December 6th 2016

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

Esquire names me one of the 10 most influential of ...

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

StyleDecember 6th 2016

A pale-grey jacket with green corduroy

November 14th 2016

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

A pale-grey jacket with green corduroy

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

Bags - HatsNovember 14th 2016

The style experience of George Wang

November 7th 2016

It’s been a while since we’ve included anyone in this series – which began with Bruce Boyer and Alan See – for which I apologise. The next to be included is George Wang, owner of the BRIO store i...

The style experience of George Wang

It’s been a while since we’ve included anyone in this series – which began with Bruce Boyer and Alan See – for which I apologise. The next to be included is George Wang, owner of the BRIO store i...

StyleNovember 7th 2016

Interview: Brunello Cucinelli on formal/informal style

November 2nd 2016

A few weeks ago I was invited by Brunello Cucinelli to visit the HQ in Solomeo. Perhaps surprisingly, when I interviewed him Brunello was one of the most open and unpretentious people I’ve met. He was creative and...

Interview: Brunello Cucinelli on formal/informal style

A few weeks ago I was invited by Brunello Cucinelli to visit the HQ in Solomeo. Perhaps surprisingly, when I interviewed him Brunello was one of the most open and unpretentious people I’ve met. He was creative and...

StyleNovember 2nd 2016

Wearing a grey linen shirt – or the virtues o...

October 28th 2016

A style post today, after several product and profile pieces in recent weeks. To break it down into bullets: I love grey shirts, primarily with navy suits or jackets as an alternative to white and blue. It feels urban ...

Wearing a grey linen shirt – or the virtues o...

A style post today, after several product and profile pieces in recent weeks. To break it down into bullets: I love grey shirts, primarily with navy suits or jackets as an alternative to white and blue. It feels urban ...

StyleOctober 28th 2016

The corduroy suit

September 9th 2016

I have a friend who wears what he calls ‘knockabout’ suits. How exactly he knocks about in them I don’t know, but the meaning is clear: these are casual suits, that don’t belong in a formal envir...

The corduroy suit

I have a friend who wears what he calls ‘knockabout’ suits. How exactly he knocks about in them I don’t know, but the meaning is clear: these are casual suits, that don’t belong in a formal envir...

Casual jackets - ClothSeptember 9th 2016

Summer dressing in Robb Report; tailors and SMN in ...

September 6th 2016

In recent weeks there have been several pieces in magazines such as Robb Report UK and the Financial Times's luxury supplement, How To Spend It. Regular readers will be aware that I write a monthly column for How to Sp...

Summer dressing in Robb Report; tailors and SMN in ...

In recent weeks there have been several pieces in magazines such as Robb Report UK and the Financial Times's luxury supplement, How To Spend It. Regular readers will be aware that I write a monthly column for How to Sp...

Bags - PerfumeSeptember 6th 2016

Why I don’t wear braces

August 24th 2016

Braces (or suspenders) are great. The tension in hanging from the shoulders maintains a smooth, elegant front to trousers. The high-waisted style gives a man longer legs and stops any shirt puffing out between trouser t...

Why I don’t wear braces

Braces (or suspenders) are great. The tension in hanging from the shoulders maintains a smooth, elegant front to trousers. The high-waisted style gives a man longer legs and stops any shirt puffing out between trouser t...

Style - TailoringAugust 24th 2016

A lapis-blue linen jacket for summer

August 20th 2016

Summer clothing, particularly from Italian brands, often includes a lot of light, bright colours. These can be difficult to wear, particularly in northern European countries where the sun might not be that consistent. ...

A lapis-blue linen jacket for summer

Summer clothing, particularly from Italian brands, often includes a lot of light, bright colours. These can be difficult to wear, particularly in northern European countries where the sun might not be that consistent. ...

Cloth - JacketsAugust 20th 2016

Navy

August 15th 2016

Hi Simon, Your blog has been extremely useful as a body of knowledge, thank you for it. Would you mind commenting on navy and how it is worn? It seems to be over-used, or used in the wrong setting. I often see men weari...

Navy

Hi Simon, Your blog has been extremely useful as a body of knowledge, thank you for it. Would you mind commenting on navy and how it is worn? It seems to be over-used, or used in the wrong setting. I often see men weari...

StyleAugust 15th 2016

How to dress pale colours for summer

July 27th 2016

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance ...

How to dress pale colours for summer

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance ...

Bags - HatsJuly 27th 2016

Combining smart and casual clothing

July 18th 2016

One of the central themes of Permanent Style over the past nine years has been the desire to make tailoring relevant to a new generation. To explore the ways in which the suit or jacket can transition from formal busine...

Combining smart and casual clothing

One of the central themes of Permanent Style over the past nine years has been the desire to make tailoring relevant to a new generation. To explore the ways in which the suit or jacket can transition from formal busine...

Casual wear - HandkerchiefsJuly 18th 2016

The Pitti of silly walks

June 17th 2016

The end of a conversation about people parading into Pitti. About its silliness. About therefore, naturally, the Ministry of Silly Walks. Fuller Pitti coverage next week - our Young Tailors Symposium on Wednesday, whi...

The Pitti of silly walks

The end of a conversation about people parading into Pitti. About its silliness. About therefore, naturally, the Ministry of Silly Walks. Fuller Pitti coverage next week - our Young Tailors Symposium on Wednesday, whi...

StyleJune 17th 2016

How to dress for summer – Reader question

June 15th 2016

Simon, Would you be willing to do a post on (casual) summer dressing? It’s the area of dress I struggle with the most. Every time I go on summer/spring holidays I find myself browsing through the internet looking ...

How to dress for summer – Reader question

Simon, Would you be willing to do a post on (casual) summer dressing? It’s the area of dress I struggle with the most. Every time I go on summer/spring holidays I find myself browsing through the internet looking ...

Casual wear - KnitwearJune 15th 2016

Colour combinations, from casual to formal

May 31st 2016

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility ...

Colour combinations, from casual to formal

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility ...

Casual jackets - Casual wearMay 31st 2016

Trousers to wear with grey jackets – Reader q...

May 19th 2016

Hello Simon I am struggling with a lighter grey jacket like in your Caliendo denim post, or a navy jacket. Are they really that versatile to be the top 2 odd jacket colours? (As you mentioned in your oatmeal jacket pos...

Trousers to wear with grey jackets – Reader q...

Hello Simon I am struggling with a lighter grey jacket like in your Caliendo denim post, or a navy jacket. Are they really that versatile to be the top 2 odd jacket colours? (As you mentioned in your oatmeal jacket pos...

Jackets - StyleMay 19th 2016

My 10 style commandments

May 5th 2016

My old friend Christian Barker – ex-Rake editor and general good egg – has a new project documenting some of the 10 style commandments of his famous friends and stylists. He published my thoughts today, a...

My 10 style commandments

My old friend Christian Barker – ex-Rake editor and general good egg – has a new project documenting some of the 10 style commandments of his famous friends and stylists. He published my thoughts today, a...

StyleMay 5th 2016

Your next sports jacket: Oatmeal cashmere from Elia...

April 13th 2016

This pale, oatmeal-coloured cashmere is my new favourite sports-jacket material. When men are picking colours for sports jackets, their second choice (after the obviousness of navy) is usually grey. Which can be great...

Your next sports jacket: Oatmeal cashmere from Elia...

This pale, oatmeal-coloured cashmere is my new favourite sports-jacket material. When men are picking colours for sports jackets, their second choice (after the obviousness of navy) is usually grey. Which can be great...

Jackets - OxfordApril 13th 2016

Escorial jacket: The modernity of muted colours

April 4th 2016

There are many ways in which you can make a sartorial outfit look younger or more modern. Extremes are always wrong: very short jackets, big puffy shoulders. They just look trendy, for a bit. But aside from the extre...

Escorial jacket: The modernity of muted colours

There are many ways in which you can make a sartorial outfit look younger or more modern. Extremes are always wrong: very short jackets, big puffy shoulders. They just look trendy, for a bit. But aside from the extre...

Jackets - StyleApril 4th 2016

I work in an office

April 1st 2016

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

I work in an office

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

Style - SuitsApril 1st 2016

How I get dressed in the morning

March 18th 2016

Everyone gets dressed in the morning. Most put no thought into it; a few put too much into it. My approach, formed through nothing more than hazard and habit, is to do one of two things: Pick out one piece that I re...

How I get dressed in the morning

Everyone gets dressed in the morning. Most put no thought into it; a few put too much into it. My approach, formed through nothing more than hazard and habit, is to do one of two things: Pick out one piece that I re...

StyleMarch 18th 2016

The 10 rakish men… have lunch

February 26th 2016

Yes, I know there are 11 in the photo… During Pitti Uomo back in January, Michael Jondral had the lovely idea of gathering together the 10 men that Rake Japan selected as the most rakish in the world. We all ma...

The 10 rakish men… have lunch

Yes, I know there are 11 in the photo… During Pitti Uomo back in January, Michael Jondral had the lovely idea of gathering together the 10 men that Rake Japan selected as the most rakish in the world. We all ma...

StyleFebruary 26th 2016

Air force (RAF) blue flannel suit: Whitcomb & ...

February 24th 2016

Air force blue is a beautiful colour. Better than the bright, tonic blues that are so popular these days – so much deeper, so much more subtle. Also known as RAF blue, the colour refers to the uniforms issued t...

Air force (RAF) blue flannel suit: Whitcomb & ...

Air force blue is a beautiful colour. Better than the bright, tonic blues that are so popular these days – so much deeper, so much more subtle. Also known as RAF blue, the colour refers to the uniforms issued t...

Style - SuitsFebruary 24th 2016

BTBA dinner: The best-dressed men in black tie

February 18th 2016

One of the nicest aspects of the Bespoke Tailors Benevolent Association dinner every year is the evening wear. Although most cutters and tailors aren’t actually into clothes and style, they are all wearing somet...

BTBA dinner: The best-dressed men in black tie

One of the nicest aspects of the Bespoke Tailors Benevolent Association dinner every year is the evening wear. Although most cutters and tailors aren’t actually into clothes and style, they are all wearing somet...

Black tie - StyleFebruary 18th 2016

Which office are you? (Or, a sliding scale of forma...

February 15th 2016

Dressing well is as much about propriety as it is about style, quality or personality. This is particularly true at work, where there are often prescriptions, or at least expectations, about professionalism and cloth...

Which office are you? (Or, a sliding scale of forma...

Dressing well is as much about propriety as it is about style, quality or personality. This is particularly true at work, where there are often prescriptions, or at least expectations, about professionalism and cloth...

Loafer - ShoesFebruary 15th 2016

Cartoon by Mr Slowboy

February 9th 2016

Nice little cartoon this, by Fei Wang aka Mr Slowboy. It’s part of a series he’s doing on the 10 best dressed men at Pitti. Look him up @mr.slowboy for others including George Wang, Haruo Suzuki and Simone...

Cartoon by Mr Slowboy

Nice little cartoon this, by Fei Wang aka Mr Slowboy. It’s part of a series he’s doing on the 10 best dressed men at Pitti. Look him up @mr.slowboy for others including George Wang, Haruo Suzuki and Simone...

StyleFebruary 9th 2016

Scarf outfits: Solito, Cifonelli, Anderson & S...

January 18th 2016

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

Scarf outfits: Solito, Cifonelli, Anderson & S...

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

StyleJanuary 18th 2016

What is sprezzatura?

January 11th 2016

Given this is Pitti Uomo week, it seems fitting to bring up the topic of sprezzatura, which readers requested a post on a couple of months ago. It is also fitting because the term is so misused, often in reference to...

What is sprezzatura?

Given this is Pitti Uomo week, it seems fitting to bring up the topic of sprezzatura, which readers requested a post on a couple of months ago. It is also fitting because the term is so misused, often in reference to...

StyleJanuary 11th 2016

Nineteen of our squares left… (and the virtue...

December 28th 2015

There are just 19 of our cashmere squares left – the beautiful collaboration we started a few weeks ago with Begg & Co. The colours have sold pretty evenly, with 9 navy and 10 ‘natural’ (pictured...

Nineteen of our squares left… (and the virtue...

There are just 19 of our cashmere squares left – the beautiful collaboration we started a few weeks ago with Begg & Co. The colours have sold pretty evenly, with 9 navy and 10 ‘natural’ (pictured...

Oxford - ShoesDecember 28th 2015

Edward Sexton flannel – When to wear a suit

December 7th 2015

Apparently people are becoming more casual. There are now such things as luxury jogging bottoms. But I’ll put my money on the fact that – even as the fashion wheel turns – the suit will remain the fo...

Edward Sexton flannel – When to wear a suit

Apparently people are becoming more casual. There are now such things as luxury jogging bottoms. But I’ll put my money on the fact that – even as the fashion wheel turns – the suit will remain the fo...

Style - SuitsDecember 7th 2015

Double-breasted checks, and cream trousers

October 30th 2015

A couple of readers commented on the collar of my Anderson & Sheppard suit in our recent video, ‘How to look after your suit’. A&S have always cut a particularly thick collar (1.75 inches at the ba...

Double-breasted checks, and cream trousers

A couple of readers commented on the collar of my Anderson & Sheppard suit in our recent video, ‘How to look after your suit’. A&S have always cut a particularly thick collar (1.75 inches at the ba...

StyleOctober 30th 2015

Wearing a jacket and jeans

October 12th 2015

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

Wearing a jacket and jeans

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

Casual jackets - Casual wearOctober 12th 2015

Green flannel suit – from Brian Smith

October 2nd 2015

Few readers will be surprised to hear that I like a nice green suit. Green is a wonderfully versatile colour, going with every autumnal colour you can think of, plus really strong browns, purples and oranges that few ...

Green flannel suit – from Brian Smith

Few readers will be surprised to hear that I like a nice green suit. Green is a wonderfully versatile colour, going with every autumnal colour you can think of, plus really strong browns, purples and oranges that few ...

Style - SuitsOctober 2nd 2015

Rubinacci linen suit – on Wei

September 9th 2015

A couple of weeks ago when we showed the pictures from our Tailoring Symposium at Pitti, a reader asked if there were any images of Wei Koh’s suit. I had mentioned that the founder of The Rake was wearing a Rubi...

Rubinacci linen suit – on Wei

A couple of weeks ago when we showed the pictures from our Tailoring Symposium at Pitti, a reader asked if there were any images of Wei Koh’s suit. I had mentioned that the founder of The Rake was wearing a Rubi...

Style - SuitsSeptember 9th 2015

Checked jackets and accessories

September 7th 2015

This was taken during a recent photo shoot for Plaza Uomo magazine in Sweden. I think the only time I have shown the jacket before I wore it open-necked (blue shirt and navy crew neck, with charcoal trousers). It is n...

Checked jackets and accessories

This was taken during a recent photo shoot for Plaza Uomo magazine in Sweden. I think the only time I have shown the jacket before I wore it open-necked (blue shirt and navy crew neck, with charcoal trousers). It is n...

Jackets - StyleSeptember 7th 2015

How to wear a casual linen hank: less contrast, les...

August 26th 2015

Handkerchiefs are not easy for a modern man. Few things are as conspicuous and unusual. Enough people wear ties and waistcoats to make them anonymous – even hats, which change the silhouette more than anything el...

How to wear a casual linen hank: less contrast, les...

Handkerchiefs are not easy for a modern man. Few things are as conspicuous and unusual. Enough people wear ties and waistcoats to make them anonymous – even hats, which change the silhouette more than anything el...

Accessories - HandkerchiefsAugust 26th 2015

Casual tie and sports jacket (military donegal deni...

August 17th 2015

In the spirit of our recent posts on assembling outfits, here’s the process that put this one together. Originating idea: I’ve always liked the way this pale, silk tie from Ralph Lauren goes with my Rubin...

Casual tie and sports jacket (military donegal deni...

In the spirit of our recent posts on assembling outfits, here’s the process that put this one together. Originating idea: I’ve always liked the way this pale, silk tie from Ralph Lauren goes with my Rubin...

Casual jackets - Casual wearAugust 17th 2015

Fun with flowers: wearing a buttonhole

August 10th 2015

I like wearing a boutonniere – or buttonhole – on more formal or celebratory occasions. Mostly, I think, because it is another opportunity to play with colour. Having come up with a pleasing combination of...

Fun with flowers: wearing a buttonhole

I like wearing a boutonniere – or buttonhole – on more formal or celebratory occasions. Mostly, I think, because it is another opportunity to play with colour. Having come up with a pleasing combination of...

Shirts and ties - StyleAugust 10th 2015