Amended Friday Polos in stock – and available...

December 14th 2018

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: navy, green, grey and white. Yo...

Amended Friday Polos in stock – and available...

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: n...

Casual wear - DenimDecember 14th 2018

How I dress now: The jacket/trousers uniform

November 21st 2018

Eight months ago I quit my day job as a financial journalist in order to dedicate myself to Permanent Style. (Many heartfelt thanks for all the messages I’ve received since then.) This prompted an interesting question from readers: How would I...

How I dress now: The jacket/trousers uniform

Eight months ago I quit my day job as a financial journalist in order to dedicate myself to Permanent Style. (Many heartfelt thanks for all the messages I’ve received since then.) This prompted an interesting question...

StyleNovember 21st 2018

White tie and blue shirt: Sunny formal in Sartoria ...

November 7th 2018

Wearing a white tie with a blue shirt is something that makes perfect sense in Naples. To a certain extent, wearing sugary-pink jackets and lapis-blue tailoring makes sense too. It's just sunny so much of the time, even in winter - and that sun is s...

White tie and blue shirt: Sunny formal in Sartoria ...

Wearing a white tie with a blue shirt is something that makes perfect sense in Naples. To a certain extent, wearing sugary-pink jackets and lapis-blue tailoring makes sense too. It's just sunny so much of the time, even...

Style - SuitsNovember 7th 2018

Video: The New York Symposium – Dressing up a...

November 2nd 2018

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing too smartly - in the so-called '...

Video: The New York Symposium – Dressing up a...

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing to...

StyleNovember 2nd 2018

Introducing: The PS Bridge Coat

October 31st 2018

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed to fill a particular ...

Introducing: The PS Bridge Coat

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed...

Boot - KnitwearOctober 31st 2018

Ferdinando Caraceni herringbone suit: Style breakdown

October 26th 2018

Following on from French bespoke style with Camps de Luca, we now arrive in Milan with Ferdinando Caraceni. Milanese tailoring has quite a distinct style, with light structure overall but a strong shoulder. So while tailors from Milan will talk about...

Ferdinando Caraceni herringbone suit: Style breakdown

Following on from French bespoke style with Camps de Luca, we now arrive in Milan with Ferdinando Caraceni. Milanese tailoring has quite a distinct style, with light structure overall but a strong shoulder. So while tail...

Finding a tailor - JacketsOctober 26th 2018

The New York Symposium: Speakers and audience

October 25th 2018

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressing down, for others and for our...

The New York Symposium: Speakers and audience

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressin...

Style - TailoringOctober 25th 2018

Charcoal donegal-tweed jacket – from Steven H...

October 8th 2018

Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream trousers. It tends to tone down ...

Charcoal donegal-tweed jacket – from Steven H...

Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream tr...

Jackets - StyleOctober 8th 2018

Jacket and jeans: vintage cashmere from Eduardo de ...

September 26th 2018

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jacket to work with jeans it need...

Jacket and jeans: vintage cashmere from Eduardo de ...

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers.   I’ve talked about this in the past, but in summary I find that for a jacket...

Casual wear - DenimSeptember 26th 2018

Should your belt match your shoes? (Or bag)

September 21st 2018

This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they should be closely related. So a...

Should your belt match your shoes? (Or bag)

This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they shoul...

Accessories - BagsSeptember 21st 2018

The rules and how to break them 8: Button a DB

August 22nd 2018

This is the latest in a nice series of posts called ‘ The Rules and How to Break Them‘. Like the other Guides we have put together recently, it now has its own homepage, here. You can navigate to that page by clicking on the &...

The rules and how to break them 8: Button a DB

This is the latest in a nice series of posts called ‘ The Rules and How to Break Them‘. Like the other Guides we have put together recently, it now has its own homepage, here.  You can navigate to that page ...

Jackets - StyleAugust 22nd 2018

The summer tie

August 17th 2018

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather than primary reds or yell...

The summer tie

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather th...

Style - TiesAugust 17th 2018

Summer outfits at the Huntsman dinner 2018

August 3rd 2018

“The therapy I never knew I needed.” That was how one reader described our reader dinner at Huntsman last year, and this year’s was no different. Ten winning readers came to the event, with four flying in specially from Spain, Ital...

Summer outfits at the Huntsman dinner 2018

“The therapy I never knew I needed.” That was how one reader described our reader dinner at Huntsman last year, and this year’s was no different. Ten winning readers came to the event, with four flying in speciall...

Style - WeddingsAugust 3rd 2018

How I filter fashions

August 1st 2018

Fashions sweep through the world of classic menswear on a fairly regular basis – no matter how permanent we think our tastes and styles are. I find it pays to consider each carefully, and then over time decide which of three camps it falls int...

How I filter fashions

Fashions sweep through the world of classic menswear on a fairly regular basis – no matter how permanent we think our tastes and styles are. I find it pays to consider each carefully, and then over time decide which o...

StyleAugust 1st 2018

Double-breasted cotton jacket and striped shirt

July 9th 2018

When I first had this cotton jacket made, I noted that it was a tricky one to work into an outfit. The vintage cotton cloth ( more details here) is rather rough and casual, yet the cut and style are quite smart. Having it as a double-breasted jacket...

Double-breasted cotton jacket and striped shirt

When I first had this cotton jacket made, I noted that it was a tricky one to work into an outfit. The vintage cotton cloth ( more details here) is rather rough and casual, yet the cut and style are quite smart. Having ...

Jackets - StyleJuly 9th 2018

Media Symposium – The debate

June 20th 2018

Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The audience was made up of largely ...

Media Symposium – The debate

Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The au...

StyleJune 20th 2018

The Tailor Styles series

May 24th 2018

The reviews of bespoke suits I’ve written over the years haven’t always been the same. Some included more on the experience (particularly when it was bad); some focused on the fit; others were more about style or make. Their length and ...

The Tailor Styles series

  The reviews of bespoke suits I’ve written over the years haven’t always been the same. Some included more on the experience (particularly when it was bad); some focused on the fit; others were more about style or ...

Finding a tailor - StyleMay 24th 2018

Hopsack and linen trousers – in humid Hong Kong

May 21st 2018

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questions about other tailors, and th...

Hopsack and linen trousers – in humid Hong Kong

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questio...

Belts and wallets - JacketsMay 21st 2018

Wearing warm and cold colours

April 4th 2018

Taka from Liverano. Lots of colour and pattern, but overall quite cold Being able to judge the relative formality of an outfit is a key component of dressing well in modern, variable working environments. Many things contribute to this formality: Mo...

Wearing warm and cold colours

Taka from Liverano. Lots of colour and pattern, but overall quite cold Being able to judge the relative formality of an outfit is a key component of dressing well in modern, variable working environments. Many things c...

StyleApril 4th 2018

Combining colours and patterns: How to dress like A...

March 26th 2018

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Bruce Boyer (and part 2) Wearing...

Combining colours and patterns: How to dress like A...

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

StyleMarch 26th 2018

Unexpected texture and colour – Denim and linen

March 19th 2018

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic menswear in ways that ...

Unexpected texture and colour – Denim and linen

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic mens...

Jackets - ShirtsMarch 19th 2018

The Style Lookbook

March 12th 2018

This was an idea that a reader suggested to me a few months ago. (Readers are the best...) It's called The Lookbook, and it's a collection of all of my outfits from the past 10 years of Permanent Style. One hundred and sixty-five outfits, all with...

The Style Lookbook

This was an idea that a reader suggested to me a few months ago. (Readers are the best...) It's called  The Lookbook, and it's a collection of all of my outfits from the past 10 years of Permanent Style.  One hundred ...

StyleMarch 12th 2018

Monochrome and concrete: Styling grey, charcoal and...

March 1st 2018

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusual, and yet quiet. These photo...

Monochrome and concrete: Styling grey, charcoal and...

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing.  It has such strong style, and yet there is so little too it. It's striking and unu...

StyleMarch 1st 2018

Five paradigms of casual clothing: Which do you wear?

February 28th 2018

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their roots in particular parts of th...

Five paradigms of casual clothing: Which do you wear?

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

Casual wear - StyleFebruary 28th 2018

Best-dressed man 2017: Ethan Newton (or, how to dre...

January 31st 2018

Best-Dressed Man of the Year: Ethan Newton Runners up: Andreas Weinas Yukio Akamine Noboru Kakuta Bruce Boyer Our Best-Dressed Man of the Year is Ethan Newton, founder of Bryceland’s Co - the store in Tokyo and now in Hong Kong. Ethan recei...

Best-dressed man 2017: Ethan Newton (or, how to dre...

Best-Dressed Man of the Year:  Ethan Newton Runners up: Andreas Weinas Yukio Akamine Noboru Kakuta Bruce Boyer   Our Best-Dressed Man of the Year is Ethan Newton, founder of Bryceland’s Co - the store in Tokyo and ...

StyleJanuary 31st 2018