Style

White jeans are a classic example of menswear that has been damaged unreasonably by association.  Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to ...

“Can I wear dark-brown shoes like these with a suit in my office? Do you think it would be appropriate?” The answer is, I don’t know. I don’t work in your office: I don’t know what the implicit dress code is. ...

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

Everyone gets stuff wrong. We all have outfits we look back on years later, and cringe.  Fortunately, I believe this is something where you learn and progress. It is not a cycle of fashions, where every few years you w...

This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, an...

I realised recently that an increasing number of my casual clothes fall into a narrow colour range.  A good proportion of my favourite things - and certainly combinations - are a mix of brown, cream, black and grey. Wi...

I’ve always liked the way Andreas Larsson at Berg & Berg designs - and styles - the clothes for the brand.  In particular, I think his approach to casual chic (I’m sticking with that term) is impressive: he con...

  I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour.  Creating jacket/trouser/shirt/shoe combinations that feel new and interes...

How smart can you be without a suit or tie?  Formality in tailoring is often discussed in terms of these two things. And it is true that wearing a suit rather than a jacket, and a tie rather than an open-necked shirt, ...

  I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retail...

Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes.  It takes decades, and often involves a lot of experimentation in their 20s and 30s. But b...

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

  A cream jacket is more useful than you might think.  Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year.   This post describes, an...

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

Robert Armstrong is the US Finance Editor at the Financial Times . He has also been their Chief Editorial Writer and edited the Lex column.  In the midst of all this international finance, he has also fallen into the r...

The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted ...

  Last week I explained why I find the knit polo shirt to be such a fundamental part of my summer wardrobe.  This week, I’m using that polo and a pair of cream linen trousers as the basis for three different look...

  One of the things I enjoy most about Permanent Style is the comments from readers.  It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all follow...

Something that I find often surprises readers is how much the brands they admire are influenced by womenswear.  It’s a topic we discussed briefly with Saman Amel last year, with Dag and Saman talking about old collec...

The pocket square, or handkerchief, is an interesting indicator of how dapper clothing has trended in the past 15 years.  Broadly speaking, the late 1990s were all about business casual and the dotcom boom. Silicon Val...

I recently finished reading In His Own Fashion , the official biography of Ralph Lauren, which Alan Flusser kindly gave me last year.  I’d recommend it to anyone - it’s both interesting as a history of fashion in t...

    OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...

  At Pitti back in January, Shuhei Nishiguchi – menswear director at Beams – kindly gave me a copy of his book, ‘Nishiguchi’s Closet’.  I liked it immediately. It rationalised a lot of the outfits...

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's...