White jeans: how to buy, wash and wear

April 7th 2021

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to the navel. Or skintight ripped ...

White jeans: how to buy, wash and wear

White jeans are a classic example of menswear that has been damaged unreasonably by association.  Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to ...

Denim - StyleApril 7th 2021

These are the tools: you have to use them

April 5th 2021

“Can I wear dark-brown shoes like these with a suit in my office? Do you think it would be appropriate?” The answer is, I don’t know. I don’t work in your office: I don’t know what the implicit dress code is. You have t...

These are the tools: you have to use them

“Can I wear dark-brown shoes like these with a suit in my office? Do you think it would be appropriate?” The answer is, I don’t know. I don’t work in your office: I don’t know what the implicit dress code is. ...

StyleApril 5th 2021

My favourite outfits

March 12th 2021

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I like the most. Perhaps, those t...

My favourite outfits

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

StyleMarch 12th 2021

Outfits I got wrong

February 19th 2021

Everyone gets stuff wrong. We all have outfits we look back on years later, and cringe. Fortunately, I believe this is something where you learn and progress. It is not a cycle of fashions, where every few years you wear something different, and di...

Outfits I got wrong

Everyone gets stuff wrong. We all have outfits we look back on years later, and cringe.  Fortunately, I believe this is something where you learn and progress. It is not a cycle of fashions, where every few years you w...

Casual clothing - ShoesFebruary 19th 2021

The imagery that inspires me, by Oliver Dannefalk

December 21st 2020

This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, and what keeps him de-stressed. ...

The imagery that inspires me, by Oliver Dannefalk

This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, an...

StyleDecember 21st 2020

The cold-colour capsule

December 9th 2020

I realised recently that an increasing number of my casual clothes fall into a narrow colour range. A good proportion of my favourite things - and certainly combinations - are a mix of brown, cream, black and grey. With some secondary colours at th...

The cold-colour capsule

I realised recently that an increasing number of my casual clothes fall into a narrow colour range.  A good proportion of my favourite things - and certainly combinations - are a mix of brown, cream, black and grey. Wi...

StyleDecember 9th 2020

The style and price of Berg & Berg

November 25th 2020

I’ve always liked the way Andreas Larsson at Berg & Berg designs - and styles - the clothes for the brand. In particular, I think his approach to casual chic (I’m sticking with that term) is impressive: he consistently demonstra...

The style and price of Berg & Berg

I’ve always liked the way Andreas Larsson at Berg & Berg designs - and styles - the clothes for the brand.  In particular, I think his approach to casual chic (I’m sticking with that term) is impressive: he con...

Knitwear - StyleNovember 25th 2020

Colour in the city: How to dress like Jean-Manuel...

October 2nd 2020

  I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour. Creating jacket/trouser/shirt/shoe combinations that feel new and interesting, yet remain mo...

Colour in the city: How to dress like Jean-Manuel...

  I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour.  Creating jacket/trouser/shirt/shoe combinations that feel new and interes...

StyleOctober 2nd 2020

The formal tieless jacket – with Steven Hit...

September 28th 2020

How smart can you be without a suit or tie? Formality in tailoring is often discussed in terms of these two things. And it is true that wearing a suit rather than a jacket, and a tie rather than an open-necked shirt, will usually be smarter. But i...

The formal tieless jacket – with Steven Hit...

How smart can you be without a suit or tie?  Formality in tailoring is often discussed in terms of these two things. And it is true that wearing a suit rather than a jacket, and a tie rather than an open-necked shirt, ...

Jackets - StyleSeptember 28th 2020

Workwear and tailoring: How to dress like Willy Wang

September 11th 2020

  I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retailer.) I had followe...

Workwear and tailoring: How to dress like Willy Wang

  I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retail...

StyleSeptember 11th 2020

Honing your style

August 14th 2020

Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes. It takes decades, and often involves a lot of experimentation in their 20s and 30s. But by the time they reach 40 or...

Honing your style

Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes.  It takes decades, and often involves a lot of experimentation in their 20s and 30s. But b...

StyleAugust 14th 2020

Navy jacket and jeans (with recommended cloths)

August 5th 2020

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made me last year but which I've ...

Navy jacket and jeans (with recommended cloths)

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

StyleAugust 5th 2020

How to wear a cream jacket

June 24th 2020

A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...

How to wear a cream jacket

  A cream jacket is more useful than you might think.  Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year.   This post describes, an...

StyleJune 24th 2020

Lockdown looks: What I really wore at home

June 19th 2020

Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...

Lockdown looks: What I really wore at home

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

StyleJune 19th 2020

The accidental columnist: A conversation with Rob...

June 15th 2020

Robert Armstrong is the US Finance Editor at the Financial Times . He has also been their Chief Editorial Writer and edited the Lex column. In the midst of all this international finance, he has also fallen into the role of FT menswear columnist. I...

The accidental columnist: A conversation with Rob...

Robert Armstrong is the US Finance Editor at the Financial Times . He has also been their Chief Editorial Writer and edited the Lex column.  In the midst of all this international finance, he has also fallen into the r...

StyleJune 15th 2020

Wearing red – with L’Etiquette

June 12th 2020

The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted to translate and repub...

Wearing red – with L’Etiquette

The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted ...

StyleJune 12th 2020

Summer smart/casual: Three looks, three levels of...

May 29th 2020

  Last week I explained why I find the knit polo shirt to be such a fundamental part of my summer wardrobe. This week, I’m using that polo and a pair of cream linen trousers as the basis for three different looks – three dif...

Summer smart/casual: Three looks, three levels of...

  Last week I explained why I find the knit polo shirt to be such a fundamental part of my summer wardrobe.  This week, I’m using that polo and a pair of cream linen trousers as the basis for three different look...

StyleMay 29th 2020

Video question: How can I dress up without a suit?

May 6th 2020

  One of the things I enjoy most about Permanent Style is the comments from readers. It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all following, vastly enriching t...

Video question: How can I dress up without a suit?

  One of the things I enjoy most about Permanent Style is the comments from readers.  It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all follow...

Black tie - StyleMay 6th 2020

The unexpected inspiration of Ralph Lauren womens...

May 4th 2020

Something that I find often surprises readers is how much the brands they admire are influenced by womenswear. It’s a topic we discussed briefly with Saman Amel last year, with Dag and Saman talking about old collections that inspired them, m...

The unexpected inspiration of Ralph Lauren womens...

Something that I find often surprises readers is how much the brands they admire are influenced by womenswear.  It’s a topic we discussed briefly with Saman Amel last year, with Dag and Saman talking about old collec...

StyleMay 4th 2020

Why I rarely wear a pocket square today (and what...

April 29th 2020

The pocket square, or handkerchief, is an interesting indicator of how dapper clothing has trended in the past 15 years. Broadly speaking, the late 1990s were all about business casual and the dotcom boom. Silicon Valley was not concerned with dres...

Why I rarely wear a pocket square today (and what...

The pocket square, or handkerchief, is an interesting indicator of how dapper clothing has trended in the past 15 years.  Broadly speaking, the late 1990s were all about business casual and the dotcom boom. Silicon Val...

Hanks and scarves - StyleApril 29th 2020

Don your highborn cloak: Ralph Lauren, saviour?

April 15th 2020

I recently finished reading In His Own Fashion , the official biography of Ralph Lauren, which Alan Flusser kindly gave me last year. I’d recommend it to anyone - it’s both interesting as a history of fashion in the past 50 years, and i...

Don your highborn cloak: Ralph Lauren, saviour?

I recently finished reading In His Own Fashion , the official biography of Ralph Lauren, which Alan Flusser kindly gave me last year.  I’d recommend it to anyone - it’s both interesting as a history of fashion in t...

StyleApril 15th 2020

Light relief: Jamie’s clothes and style

April 8th 2020

  OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few out...

Light relief: Jamie’s clothes and style

    OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...

StyleApril 8th 2020

How to dress like Shuhei Nishiguchi (book on PS)

April 1st 2020

  At Pitti back in January, Shuhei Nishiguchi – menswear director at Beams – kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsqu...

How to dress like Shuhei Nishiguchi (book on PS)

  At Pitti back in January, Shuhei Nishiguchi – menswear director at Beams – kindly gave me a copy of his book, ‘Nishiguchi’s Closet’.  I liked it immediately. It rationalised a lot of the outfits...

StyleApril 1st 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Video: Audie Charles on swapping a shirt for a sw...

February 17th 2020

It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's view, men too often go fo...

Video: Audie Charles on swapping a shirt for a sw...

It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's...

Knitwear - StyleFebruary 17th 2020