Everyday Denim cloth back in stock

December 31st 2018

On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclusive fade-as-you-wear denim m...

Everyday Denim cloth back in stock

On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an excl...

December 31st 2018

Holiday giveaway competition, and pre-worn sale of ...

December 3rd 2018

Two events to detail today. First, a competition is running this week to win a collection of menswear items - featuring ourselves, Leffot, Optimo, Frank Clegg and The Hanger Project. I don't normally take part in these promotions, but it's a really ...

Holiday giveaway competition, and pre-worn sale of ...

Two events to detail today. First, a competition is running this week to win a collection of menswear items - featuring ourselves, Leffot, Optimo, Frank Clegg and The Hanger Project. I don't normally take part in these ...

December 3rd 2018

Now available: PS Oxford shirts

October 1st 2018

“I’ve had my shirt in the PS Oxford fabric for three months now, and it’s worn in so nicely. It’s been worn once or twice a week, softened steadily, and now feels like an old friend.” I was going to start this post - an...

Now available: PS Oxford shirts

“I’ve had my shirt in the PS Oxford fabric for three months now, and it’s worn in so nicely. It’s been worn once or twice a week, softened steadily, and now feels like an old friend.” I was going to start this...

October 1st 2018

The New York Symposium – please RSVP!

September 24th 2018

This is going to be exciting. Our first Symposium event outside Florence - and in New York alongside Budd and Anderson & Sheppard. The speakers are big names from across the range of menswear. We're all familiar with Scott Schuman, The Sarto...

The New York Symposium – please RSVP!

This is going to be exciting. Our first Symposium event outside Florence - and in New York alongside Budd and Anderson & Sheppard. The speakers are big names from across the range of menswear. We're all familiar wit...

September 24th 2018

How to buy quality: The Guide

September 10th 2018

“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, straightforward guide to what they...

How to buy quality: The Guide

“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, straightforward ...

September 10th 2018

The Finest Knitwear back in stock

August 27th 2018

The Finest Knitwear is back as of today, in V- and crew-neck, deep green and navy blue. Thanks to all those that have waited patiently for the new batch. It was interesting seeing readers trying the knitwear during the pop-up. Everyone has the same ...

The Finest Knitwear back in stock

The Finest Knitwear is back as of today, in V- and crew-neck, deep green and navy blue. Thanks to all those that have waited patiently for the new batch. It was interesting seeing readers trying the knitwear during the...

August 27th 2018

The Permanent Style Guides

August 13th 2018

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together some of the most useful referenc...

The Permanent Style Guides

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together so...

August 13th 2018

Introducing: The lightweight Friday Polo

August 6th 2018

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and best suited to the othe...

Introducing: The lightweight Friday Polo

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and...

Shirts - August 6th 2018