The next pop-up shop – in Fortnum & Mason!
I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th.
Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ask for a better one than Fortnums.
The third floor, where the menswear is, is beautiful - and we will be on the side overlooking Piccadilly, next to the bar!
There will be an opening party on Thursday July 19th, with the shop open just before for anyone that wants to come and browse the products.
In terms of brands, we have some old favourites and some new faces. They include:
- Simpson London
- The Merchant Fox
- Edward Sexton
- Kirk Originals
- Luca Faloni
- Shibumi Firenze (first half only)
- Vitale Barberis Canonico & Drapers (second half only)
- J. Girdwood
- Permanent Style
Plus some bespoke artisans visiting the space both weekends.
As always, the concept is to give a physical home to some of our favourite brands that you can't otherwise see in London - because they're abroad, or because they're online only. This is your chance to come in and see them, to feel the product and to try your size.
Put the dates in your diary. I'll be there the whole time as well this time, so I look forward to seeing you all!
[Previous coverage of the pop-up stores available here and here]
Will be interesting to see how it goes with the inevitably different audience.
Can’t remember Simpson London being at previous shows and I note that their website states they are “stocked in the capital’s most prestigious stores” so wonder about their inclusion given your stated concept of showcasing brands you cannot otherwise find in London? Similarly Kirk Originals.
Yes, those two are new.
We’re sticking to that concept – Simpson have only really been in Japan until now as a brand, and Kirk have a tiny selection in Present and Nortons but no full range available
Ok, Simpsons are trying to oversell themselves in their About Us then
Kirk Originals Made in England Sunglasses are currently available in London, by appointment at our showroom in Blackfriars, near St. Pauls Cathedral.
They can also be purchased online at kirkoriginals.com and mrporter.com
We look forward to presenting them exclusively in person at The Permanent Style showcase in Fortnum and Mason, where there will be some exclusive Made to Order options.
Great news. Well done, Simon. Looking forward to it.
Thanks – see you there. I’ll be in most days this time
Hi Simon – Any info on what you’ll have from the Permanent Style range?
No, not yet, but good point. Certainly everything that is currently in stock on the website, plus we should have new stock of the denim cloth and the knitwear by then
Does that mean there will more denim cloth available online as well?
Wonderful. Thank you.
Do you expect to have stock of the oxford still by then available to view/ buy?
Yes, we definitely will
Any details on the bespoke artisans you’ll be featuring?
Hi Mac – at the moment it’s looking like Sartoria Melina, Pommella Napoli, and one other tailor at least. Not confirmed yet though…
congratulation! Amazing location!
I have seen that there are backpacks in the background….While I am resident in Germany it’s not possibly to pass by (which I could 😉 Would you tell me the brand?
I don’t know I’m afraid… That’s just an old shoot off the shop floor, we haven’t moved in yet…
Not an expert, as I don’t own any of them, nor am planning on getting one, but given the styling and the placement of the logo, the backpacks seem to be from Herschel.
Very close or during the holiday season. Sep would be better
Interestingly, it’s actually one of Fortnum’s busiest times of the year as it’s such a tourist destination
personally, I feel this time around is not as ‘exciting’ as previous iterations.
I missed last time when The Armoury and Drop93 were here and it is a real shame they cannot come back- any reason for this? just scheduling?
Yes Paddy. We are always rather limited by timing and sides that are available
Great to see this happening. I have two questions, one related, the other rather more tangential.
Firstly, what time will the event be opening on Thursday (probably the only day I can make)?
Secondly, and more tangentially, are there any plans to reintroduce the PS cashmere scarf on which you collaborated with Begg & Co?
It should be around 6:30 or 7 – we’ll confirm next week.
That scarf is available still – it’s sold on their site, here.
Well done Simon, events such as these take a lot of work. Placing it at F & M will bring good footfall (yes it is busy this time of year) but more importantly an interesting location for your more focussed clientele. Good luck!
Thank you. Yes it is a lot of work!
Great news! I managed to swing by last year but it was quite early and I was the only one there, which was slightly intimidating. Still, I’ll be sure to pop along this year too.
Super, thanks Ant
Thanks, Simon. See you on the 19th, I hope.
I’m relatively new to PS. Mightily impressed with your personal flag waving for quality menswear. Your attention to detail is second to none, so many thanks for helping me familiarise myself with brands I might otherwise remain ignorant of.
I’m currently disabled (too long a story for now, but it prevents me from shopping which in mind-numbingly depressing) so your take on all things menswear is like a breath of fresh air.
Great work Simon,
Thanks Alf, I’m so pleased you like the site – and sorry you’re immobile at the moment. I hope you recover soon
It’s fair to say that Fortnum’s have been dabbling with menswear on the third floor so often, over the years, that one never knows whether it’s going to be there from one year to the next; I’ve lost count of the number of times I’ve been there, when they’ve turfed-out the suits, jackets, shirts and trousers, and replaced it with odd knick-knacks of some description.
I think with some firm commitment, it could be an excellent ‘destination’ menswear department for gentlemen of style, rather than fashion.
IS Baudoin and Lange going to be there Simon?
No, not this time. They’re launching their own shop later in the year so it made less sense this time