Best Brand 2018: Drake’s (or, how to expand...

January 29th 2018

  Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like b...

Best Brand 2018: Drake’s (or, how to expand...

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I'm not sure on which ones are made where to be honest Malcolm. It has varied a bit. The Portugal ones I've seen and talked to other readers about haven't had as nice a collar and had more variation/shrinkage...

January 29th 2018

Christmas gift list 2017

November 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Christmas gift list 2017

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Thanks for that. Always good to hear practical use feedback....

Belts and wallets - Hanks and scarvesNovember 29th 2017

The Permanent Style trench coat – new stock...

September 14th 2017

*Check the Shop page for stock levels* So, I've been on the phone to the factory... One of the great things about working with a brand with its factory - like Private White VC - is that it can be more responsive and flexible. And when they saw the...

The Permanent Style trench coat – new stock...

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There is indeed a new version, coming fairly soon. Do email [email protected] to register your interest and get on the waiting list. This not only means you get first access, but it helps us a lot if we're decid...

September 14th 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufacturing debat...

Introducing: The Permanent Style trench coat

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To be honest, not really. That length looks incongruous to me with the lapels and other aspects of a trench...

CoatsSeptember 13th 2017

The state of British manufacturing: A debate at P...

March 29th 2017

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great, with both young and old;...

The state of British manufacturing: A debate at P...

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Nice one David. Personally if you were going to wear a coat over a suit jacket, I'd go for something smarter than the parka and a raincoat that is longer than this one. A longer one isn't much less packable and is a lot ...

March 29th 2017

Brand round-up: R. Culturi, Mes Chaussettes Rouge...

March 20th 2017

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that was shown to me recently ...

Brand round-up: R. Culturi, Mes Chaussettes Rouge...

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I owe MCR an apology - they replied very quickly to my complaint and reassured me that although my password was shown in the email, the email itself was encrypted. So all-in-all a good response....

Hanks and scarves - Socks and underwearMarch 20th 2017

British manufacturing: A talk at Private White

March 5th 2017

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair. Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus on the state of manufacturing t...

British manufacturing: A talk at Private White

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WW Chan? No...

March 5th 2017

Private White VC – Factory visit

December 30th 2016

I don’t write about Private White anywhere near enough. I did a piece last year on their outerwear, which remains their best category, but frankly you could a separate post on almost every coat they sell. The Twin Track is the best modern take...

Private White VC – Factory visit

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I've tried the T-shirts and they are very nice Stephen. I actually have one I use for cycling and another for sleeping in. They're great...

December 30th 2016

A 2015 Christmas list

December 9th 2015

Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything on PS, so I thought nice to d...

A 2015 Christmas list

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From what I understand they're the same quality - solid without being the best in the world...

December 9th 2015

London: A sartorial city guide

August 12th 2015

I’ve had quite a few requests by readers over the past year for city guides, so this is the first in a series. In London, there are so many options that it makes sense to group some together. Also, if I leave too many out I’ll...

London: A sartorial city guide

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Hi Todd, This list is a little out of date, sorry. I will update it soon. Sadly, London really isn't very good for vintage these days. It's just about worth going to Brick Lane for things like Levison's and House of Vint...

August 12th 2015

When we write about… Private White VC

November 19th 2014

As part of the series on new shop openings in London, today we’re focusing on Private White VC – the British factory and brand founded by James Eden in 2007, but with a new shop on Duke Street and a much-expanded offering. First though,...

When we write about… Private White VC

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Storm System, but they also tend to feel rather different - wool v cotton....

Casual clothing - KnitwearNovember 19th 2014