The story behind the English Tweed coat

December 22nd 2023

When we develop a new coat with Private White VC, Lucas and I generally travel up to Manchester to them in person, to talk through the idea and dig into the archive. At the end of last year, when we went up to discuss our ‘English Tweed&rsquo...

The story behind the English Tweed coat

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Thanks Simon...

ClothDecember 22nd 2023

Introducing: The English Tweed overcoat

November 1st 2023

“Oh, that is cosy.” “It's like being wrapped up in a big tweedy blanket.” “I could fall asleep in the corner like this.” I’ve never done a pop-up where I had the sample of a new release for people to try on,...

Introducing: The English Tweed overcoat

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Amazing, so nice to hear Lewis!...

CoatsNovember 1st 2023

Introducing: The new Reversible Suede Bomber

February 22nd 2023

The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here. Much as I liked the previous version, the process of designing the Linen Harrington - essentially from scr...

Introducing: The new Reversible Suede Bomber

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Hey Eric, I haven't found that to be the case, no. Perhaps it's because the jacket isn't really put under the same strain as a shoe is, with all that weight of your body and a fairly close fit....

Casual clothing - JacketsFebruary 22nd 2023

Expressing yourself: How to dress like Milad Abedi

February 15th 2023

  The photographer Milad Abedi is someone whose style I’ve liked for a long time, but in a quiet way. Whenever we’ve shot together I’ve been interested in what he’s wearing and found something I liked, but he wasn...

Expressing yourself: How to dress like Milad Abedi

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Do you mean the shoulder was squarer, more pointed? I think they used to be cut more like that because they were universally worn over tailoring, whereas that's much less the case these days...

StyleFebruary 15th 2023

Introducing: The navy Donegal Coat

September 28th 2022

The cut and contours of this, the PS Donegal Coat, will be familiar to most readers. So I’ll focus on the colour to begin with. This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and bl...

Introducing: The navy Donegal Coat

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The pigeon following after you is priceless. What a great image. Also, the beret in a couple pics works very well. Berets are tricky to wear, but it works here....

CoatsSeptember 28th 2022

The olive PS Trench is back

September 21st 2022

Three weeks ago, I received my new olive PS Trench Coat. I did have one years ago, but it was a size 3 and I’m definitely more of a 4. I also prefer the belt system on the new model. Wearing that coat over the past couple of weeks has reminde...

The olive PS Trench is back

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Thank you Sheldon. As you may know, we stock the pieces in our shop as well. The flannels are made bespoke by Whitcomb & Shaftesbury in heavy Fox Brothers flannel...

CoatsSeptember 21st 2022

Coming up on the PS Shop this Autumn/Winter

August 31st 2022

At the beginning of each season recently (spring/summer, autumn/winter) we've been sending out summaries of upcoming products to PS Shop customers. These go to anyone on a waiting list for a product, and anyone that has signed up to marketing emails...

Coming up on the PS Shop this Autumn/Winter

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Great! thanks....

Coats - Hanks and scarvesAugust 31st 2022

Rain: Cap and cordovan, or felt and suede

May 9th 2022

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others. My plans for what to wear on a particular day usually don’t account for rain. I might be going int...

Rain: Cap and cordovan, or felt and suede

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Hey Jack, No, it's a rubber sole but a thinner one...

Coats - HatsMay 9th 2022

Introducing: The Linen Harrington

April 13th 2022

I used to have a linen bomber jacket from Hermes . It was a beautiful piece of clothing, lightweight and cool, and I loved wearing it with both shorts and tailoring in the summer. Unfortunately the design had some flaws (in my view); it had a tiny ...

Introducing: The Linen Harrington

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I'd focus on the performance intended, probably, rather than having other similar materials. If you want that waterproof aspect then definitely go with the Ventile, but it is a rather different piece, in that this is ver...

JacketsApril 13th 2022

Introducing: The Herringbone Donegal Overcoat

October 25th 2021

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though. Due to delays everyone is s...

Introducing: The Herringbone Donegal Overcoat

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Hi Leo, We will have stock in again in August or September this year. It will likely be woven by Marling & Evans with original Donegal Yarn from Ireland, and weight is 720g...

CoatsOctober 25th 2021

Wax Walker back in stock – and the fit of v...

September 20th 2021

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat. The Bridge Coat was restocked a couple of weeks ago, and just over half have so...

Wax Walker back in stock – and the fit of v...

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August...

CoatsSeptember 20th 2021

Introducing: The new PS Trench Coat

March 24th 2021

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That collar; that length; the pleasure ...

Introducing: The new PS Trench Coat

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If one tries to take classic menswear to its logical conclusion I think it's hard to arrive at anything other than that of the trench coat. Like you say, Simon, it's immensely practical.. yet at the same time it's defini...

CoatsMarch 24th 2021

Introducing: The Wax Walker

October 28th 2020

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe, often with elements that I feel are ...

Introducing: The Wax Walker

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Not this spring, no. They have a small number coming in now, then we'll both have full restocks in the Autumn as usual...

CoatsOctober 28th 2020

Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...

Introducing: The new donegal coat

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Yes I'd recommend The Valet - all our recommendations are on this post...

CoatsSeptember 23rd 2020

What makes quality in machine-made clothing?

February 21st 2020

Best investment product: Private White VC Runners up: Alden, Edward Green   What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means handwork is often a...

What makes quality in machine-made clothing?

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Hi Simon, Thank you very much. I was trying to find that. Joel...

CoatsFebruary 21st 2020

The weekend capsule wardrobe

November 13th 2019

  A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities...

The weekend capsule wardrobe

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No problem, and yes that's certainly the case....

StyleNovember 13th 2019

Introducing: The Donegal Overcoat

October 2nd 2019

This is the Donegal Overcoat. Yarn from Donegal, woven in Lancashire and manufactured in Manchester. As an idea, it had its origins in the observation that I wore my brown raglan coat ( shown here) more often than any other last winter. Despite the...

Introducing: The Donegal Overcoat

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Thank you And, and useful feedback...

CoatsOctober 2nd 2019

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing, and that makes sense. I&rsq...

The Trench Coat with casual wear

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Thanks Dave...

Denim - HatsSeptember 13th 2019

Introducing: The PS Bridge Coat

October 31st 2018

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed to fill a particular ...

Introducing: The PS Bridge Coat

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Have you ever pressed/ironed them? All smart trousers need that, and often cord more than others, as they do tend to bag out at the knee...

Coats - KnitwearOctober 31st 2018

Our Autumn/Winter Top 10, 2018

October 10th 2018

  A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I’ve alr...

Our Autumn/Winter Top 10, 2018

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Yes good point, I think that was more a case of how I came to feel about the PWVC cut over time, rather than changing my tastes. But yes shetlands I definitely wear less. Apart from those two I wear Colhay's, Bryceland's...

Casual clothing - HatsOctober 10th 2018

Suit-carrier holdalls and Trench coats back in stock

January 30th 2018

Two of the best collaborations we did last year are back in stock this week. The Suit-Carrier Holdall (below), which combines a suit carrier and a holdall into a single lightweight bag, is available again on the Bennett Winch website. The Holdall w...

Suit-carrier holdalls and Trench coats back in stock

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Worth checking with Bennett Winch if that's OK...

Bags - CoatsJanuary 30th 2018

Best Brand 2018: Drake’s (or, how to expand...

January 29th 2018

  Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like b...

Best Brand 2018: Drake’s (or, how to expand...

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Thanks Ferdinand. That was a great conversation - and I think perhaps an education for others that read it. Too many judge just on price, and take many other things for granted....

January 29th 2018

Christmas gift list 2017

November 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Christmas gift list 2017

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Only recently came across your stuff, Simon and I gotta say I love your recommendations. It feels as though you've taken your time with each product and really know what you're talking about. I only wish I'd known about ...

Belts and wallets - Hanks and scarvesNovember 29th 2017

The Permanent Style trench coat – new stock...

September 14th 2017

*Check the Shop page for stock levels* So, I've been on the phone to the factory... One of the great things about working with a brand with its factory - like Private White VC - is that it can be more responsive and flexible. And when they saw the...

The Permanent Style trench coat – new stock...

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There is indeed a new version, coming fairly soon. Do email [email protected] to register your interest and get on the waiting list. This not only means you get first access, but it helps us a lot if we're decid...

September 14th 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufacturing debat...

Introducing: The Permanent Style trench coat

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Cheers, Simon....

CoatsSeptember 13th 2017