Introducing: The navy Donegal Coat

September 28th 2022

The cut and contours of this, the PS Donegal Coat, will be familiar to most readers. So I’ll focus on the colour to begin with. This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and bl...

Introducing: The navy Donegal Coat

Match in comments:
No, not really. Sorry Andy...

CoatsSeptember 28th 2022

The olive PS Trench is back

September 21st 2022

Three weeks ago, I received my new olive PS Trench Coat. I did have one years ago, but it was a size 3 and I’m definitely more of a 4. I also prefer the belt system on the new model. Wearing that coat over the past couple of weeks has reminde...

The olive PS Trench is back

Match in comments:
Dear Peter, I followed your recommendation and it’s really rainproof. Cologne is not that far from the Netherlands and the rain here can be pretty messy. The only issue is that there is no lining available and in the a...

CoatsSeptember 21st 2022

Coming up on the PS Shop this Autumn/Winter

August 31st 2022

At the beginning of each season recently (spring/summer, autumn/winter) we've been sending out summaries of upcoming products to PS Shop customers. These go to anyone on a waiting list for a product, and anyone that has signed up to marketing emails...

Coming up on the PS Shop this Autumn/Winter

Match in comments:
Great! thanks....

Coats - Hanks and scarvesAugust 31st 2022

Rain: Cap and cordovan, or felt and suede

May 9th 2022

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others. My plans for what to wear on a particular day usually don’t account for rain. I might be going int...

Rain: Cap and cordovan, or felt and suede

Match in comments:
Cheers...

Coats - HatsMay 9th 2022

Introducing: The Linen Harrington

April 13th 2022

I used to have a linen bomber jacket from Hermes . It was a beautiful piece of clothing, lightweight and cool, and I loved wearing it with both shorts and tailoring in the summer. Unfortunately the design had some flaws (in my view); it had a tiny ...

Introducing: The Linen Harrington

Match in comments:
It will be reintroduced, but no new colours...

JacketsApril 13th 2022

Introducing: The Herringbone Donegal Overcoat

October 25th 2021

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though. Due to delays everyone is s...

Introducing: The Herringbone Donegal Overcoat

Match in comments:
Amazing, thanks Sam!...

CoatsOctober 25th 2021

Wax Walker back in stock – and the fit of v...

September 20th 2021

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat. The Bridge Coat was restocked a couple of weeks ago, and just over half have so...

Wax Walker back in stock – and the fit of v...

Match in comments:
Oh good. The collar shouldn't need much cleaning, but it does I'd just use a sponge and some warm water, maybe a little soap if needed...

CoatsSeptember 20th 2021

Introducing: The new PS Trench Coat

March 24th 2021

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That collar; that length; the pleasure ...

Introducing: The new PS Trench Coat

Match in comments:
Hi John, I would try Ebay or other marketplaces for vintage goods. Perhaps this London Fog raincoat with a liner is what you are looking for: https://www.ebay.com/itm/354304394802?hash=item527e300632:g:7hwAAOSwdCZjNUNf&a...

CoatsMarch 24th 2021

Introducing: The Wax Walker

October 28th 2020

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe, often with elements that I feel are ...

Introducing: The Wax Walker

Match in comments:
Yes, probably Jakub, though I would check the measurements against a similar coat of yours if you have one...

CoatsOctober 28th 2020

Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...

Introducing: The new donegal coat

Match in comments:
Hmm. Would you mind emailing me separately Gabriele, and I'll take it up with them? I wouldn't think there would be a difference...

CoatsSeptember 23rd 2020

What makes quality in machine-made clothing?

February 21st 2020

Best investment product: Private White VC Runners up: Alden, Edward Green   What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means handwork is often a...

What makes quality in machine-made clothing?

Match in comments:
I haven't been overwhelmed by the service and quality of products from Private White. I bought a Ventile Frobisher Parka and in the cloth there where places which differed significantly from the rest and were much paler,...

CoatsFebruary 21st 2020

The weekend capsule wardrobe

November 13th 2019

  A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities...

The weekend capsule wardrobe

Match in comments:
I haven't seen anything myself recently Tom, but it's not an uncommon style - I think it's a question of keeping your eye out on vintage or on new brands, like RRL or Engineered Garments, or Japanese ones like those at C...

StyleNovember 13th 2019

Introducing: The Donegal Overcoat

October 2nd 2019

This is the Donegal Overcoat. Yarn from Donegal, woven in Lancashire and manufactured in Manchester. As an idea, it had its origins in the observation that I wore my brown raglan coat ( shown here) more often than any other last winter. Despite the...

Introducing: The Donegal Overcoat

Match in comments:
Thank you Matthew, great to know...

CoatsOctober 2nd 2019

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing, and that makes sense. I&rsq...

The Trench Coat with casual wear

Match in comments:
Thanks Dave...

Denim - HatsSeptember 13th 2019

Introducing: The PS Bridge Coat

October 31st 2018

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed to fill a particular ...

Introducing: The PS Bridge Coat

Match in comments:
For an NYC winter I'd want something heavier and longer really....

Coats - KnitwearOctober 31st 2018

Our Autumn/Winter Top 10, 2018

October 10th 2018

  A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I’ve alr...

Our Autumn/Winter Top 10, 2018

Match in comments:
Slim...

Casual clothing - HatsOctober 10th 2018

Suit-carrier holdalls and Trench coats back in stock

January 30th 2018

Two of the best collaborations we did last year are back in stock this week. The Suit-Carrier Holdall (below), which combines a suit carrier and a holdall into a single lightweight bag, is available again on the Bennett Winch website. The Holdall w...

Suit-carrier holdalls and Trench coats back in stock

Match in comments:
Worth checking with Bennett Winch if that's OK...

Bags - CoatsJanuary 30th 2018

Best Brand 2018: Drake’s (or, how to expand...

January 29th 2018

  Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like b...

Best Brand 2018: Drake’s (or, how to expand...

Match in comments:
Thanks Ferdinand. That was a great conversation - and I think perhaps an education for others that read it. Too many judge just on price, and take many other things for granted....

January 29th 2018

Christmas gift list 2017

November 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Christmas gift list 2017

Match in comments:
Only recently came across your stuff, Simon and I gotta say I love your recommendations. It feels as though you've taken your time with each product and really know what you're talking about. I only wish I'd known about ...

Belts and wallets - Hanks and scarvesNovember 29th 2017

The Permanent Style trench coat – new stock...

September 14th 2017

*Check the Shop page for stock levels* So, I've been on the phone to the factory... One of the great things about working with a brand with its factory - like Private White VC - is that it can be more responsive and flexible. And when they saw the...

The Permanent Style trench coat – new stock...

Match in comments:
There is indeed a new version, coming fairly soon. Do email [email protected] to register your interest and get on the waiting list. This not only means you get first access, but it helps us a lot if we're decid...

September 14th 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufacturing debat...

Introducing: The Permanent Style trench coat

Match in comments:
Hopefully this winter, yes Rob...

CoatsSeptember 13th 2017

The state of British manufacturing: A debate at P...

March 29th 2017

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great, with both young and old;...

The state of British manufacturing: A debate at P...

Match in comments:
David, Benjamin - Personally speaking, I've had the privilege to both work and live in London most recently and by 'A&S' I think by those initials you must mean Anderson & Sheppard? Well, I think they are an extr...

March 29th 2017

Brand round-up: R. Culturi, Mes Chaussettes Rouge...

March 20th 2017

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that was shown to me recently ...

Brand round-up: R. Culturi, Mes Chaussettes Rouge...

Match in comments:
I owe MCR an apology - they replied very quickly to my complaint and reassured me that although my password was shown in the email, the email itself was encrypted. So all-in-all a good response....

Hanks and scarves - Socks and underwearMarch 20th 2017

British manufacturing: A talk at Private White

March 5th 2017

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair. Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus on the state of manufacturing t...

British manufacturing: A talk at Private White

Match in comments:
WW Chan? No...

March 5th 2017

Private White VC – Factory visit

December 30th 2016

I don’t write about Private White anywhere near enough. I did a piece last year on their outerwear, which remains their best category, but frankly you could a separate post on almost every coat they sell. The Twin Track is the best modern take...

Private White VC – Factory visit

Match in comments:
I've tried the T-shirts and they are very nice Stephen. I actually have one I use for cycling and another for sleeping in. They're great...

December 30th 2016