Brand: William Abraham

   A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessorie...

   Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything o...

   UPDATE: Bram is now offering free shipping for all orders of three socks or more, which include one Diamond Rib pair (our design above). Go through to checkout on the store and the shipping charge will be removed �...

  Well, 19 pairs. There are just 19 pairs of our 100 Perfect Socks left – the collaboration with William Abraham that led to the racing-green, silk/merino, unique-fibre lovelies you see above. Very expensive at $...

  A reminder that the beautiful merino/silk socks we created with William Abraham will be available for the general public to view as of Monday. Until then, Permanent Style readers can order at this link, which is hidde...

  About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes yo...

  My latest column for How to Spend It is on the innovative Bram Frankel, creator of sock brand William Abraham. I continue to be impressed by Bram ever since I first helped launch the brand back in February. He is doin...

  One of the first people I met in New York last week was Bram Frankel, founder of William Abraham socks. Bram’s product is nothing less than a step change for the industry – something few companies achieve in a bus...

I’ve been in New York this week, visiting old and new friends – neatly encapsulated by this blurry photo of dinner last night with Steven Taffel of Leffot (left) and Bram Frankel of William Abraham. Many than...

Last month, a reader asked for some recommendations of “affordable luxury”. By this, I think he meant items that weren’t necessarily that expensive, but were nonetheless luxurious. The best (a little) money could b...

In the past few years some of Europe’s bigger sock makers have been pushing their own branding and online sales. There is now far greater availability of high-quality over-the-calf socks, which is great. The proble...