Accessories Symposium: The debate

January 21st 2016

A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessories Symposium, shared out ...

Accessories Symposium: The debate

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I know I'll sound boring, but Anderson & Sheppard......

January 21st 2016

A 2015 Christmas list

December 9th 2015

Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything on PS, so I thought nice to d...

A 2015 Christmas list

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From what I understand they're the same quality - solid without being the best in the world...

December 9th 2015

New colours of the Perfect Socks

January 9th 2015

UPDATE: Bram is now offering free shipping for all orders of three socks or more, which include one Diamond Rib pair (our design above). Go through to checkout on the store and the shipping charge will be removed We had such a lovely response to...

New colours of the Perfect Socks

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They do not. Quel dommage....

Socks and underwearJanuary 9th 2015

Nineteen socks left!

December 20th 2014

Well, 19 pairs. There are just 19 pairs of our 100 Perfect Socks left – the collaboration with William Abraham that led to the racing-green, silk/merino, unique-fibre lovelies you see above. Very expensive at $88, but then they are perfec...

Nineteen socks left!

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Hi, I think these are intended for special occasions, so not even for any events. Hence the price!...

December 20th 2014

The Perfect Socks – opening up Monday

December 5th 2014

A reminder that the beautiful merino/silk socks we created with William Abraham will be available for the general public to view as of Monday. Until then, Permanent Style readers can order at this link, which is hidden on the main site. The socks ...

The Perfect Socks – opening up Monday

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Just found this site. Great stuff. What a pleasure to read such well written, objective and useful tips. The best thing I have ever read on style. Now I must EVERYHING you have written. Thanks....

December 5th 2014

The Perfect Socks – Permanent Style x Willi...

November 25th 2014

About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes you realise how difficult...

The Perfect Socks – Permanent Style x Willi...

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Thin merino would be ideal from an odour and longevity perspective, but they might sweat a bit too much for you. Perhaps try and pair and see? If they don't work, you might actually be better with fairly normal cotton (n...

Socks and underwearNovember 25th 2014

William Abraham socks in HTSI

October 14th 2014

My latest column for How to Spend It is on the innovative Bram Frankel, creator of sock brand William Abraham. I continue to be impressed by Bram ever since I first helped launch the brand back in February. He is doing something truly original in m...

William Abraham socks in HTSI

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Hi Joseph, For year round, you'll need cotton. For style, generally the best at staying up is ribbed. And the best company for me is probably Bresciani, but most high-end sock makers are quite similar. If they're below t...

Socks and underwearOctober 14th 2014

William Abraham: behind the scenes

May 15th 2014

One of the first people I met in New York last week was Bram Frankel, founder of William Abraham socks. Bram’s product is nothing less than a step change for the industry – something few companies achieve in a business as conservative a...

William Abraham: behind the scenes

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I do that on knitwear too - works a treat...

Socks and underwearMay 15th 2014

Postcards from New York

May 9th 2014

I’ve been in New York this week, visiting old and new friends – neatly encapsulated by this blurry photo of dinner last night with Steven Taffel of Leffot (left) and Bram Frankel of William Abraham. Many thanks to Pierre Lenis at ...

Postcards from New York

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Looking forward to that Corthay write up Simon! Re: Paul Weide - You just mentioned all the things I love about Phineas Cole ads! Good on you....

May 9th 2014

Buying affordable luxury

March 28th 2014

Last month, a reader asked for some recommendations of “affordable luxury”. By this, I think he meant items that weren’t necessarily that expensive, but were nonetheless luxurious. The best (a little) money could buy. Buying the bes...

Buying affordable luxury

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Today, I received a very beautiful and, in my opinion, a vital sartorial accessory... A coin & key purse made by the leather goods firm Visconti. This, IMO is affordable luxury. This is the GINO Model. It has two zip...

Hanks and scarves - PerfumeMarch 28th 2014

William Abraham – innovative, luxury socks

February 13th 2014

In the past few years some of Europe’s bigger sock makers have been pushing their own branding and online sales. There is now far greater availability of high-quality over-the-calf socks, which is great. The problem is, the design element c...

William Abraham – innovative, luxury socks

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At this moment, my favourite sock is the Super Durable in cotton made by Manzarin and bought from Mes Chaussettes Rouge. I'm UK shoe size 12 but their size is up to 11.5 which is fine....

Socks and underwearFebruary 13th 2014