Blackhorse Lane made-to-measure jeans

May 12th 2021

About two years ago, I started a process helping Blackhorse Lane set up a made-to-measure system for their jeans. Some PS readers took part in an early trial, which mostly went well, but several things - particularly Covid - consistently got in the...

Blackhorse Lane made-to-measure jeans

About two years ago, I started a process helping Blackhorse Lane set up a made-to-measure system for their jeans.  Some PS readers took part in an early trial, which mostly went well, but several things - particularly ...

DenimMay 12th 2021

Hang-Up Vintage (and repairs, and creations)

April 21st 2021

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or Broadway & Sons in Go...

Hang-Up Vintage (and repairs, and creations)

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or Bro...

Casual clothing - DenimApril 21st 2021

The craft and eccentricity of 45R

April 19th 2021

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textures on display in the window,...

The craft and eccentricity of 45R

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake.  I can imagine Permanent Style readers being drawn in by the indigo texture...

Denim - Hanks and scarvesApril 19th 2021

White jeans: how to buy, wash and wear

April 7th 2021

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to the navel. Or skintight ripped ...

White jeans: how to buy, wash and wear

White jeans are a classic example of menswear that has been damaged unreasonably by association.  Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to ...

Denim - StyleApril 7th 2021

How to wash and wear raw denim

March 26th 2021

People get in a real muddle over raw denim. A reader commented a couple of weeks ago that he didn’t like it because ‘you’re never allowed to wash it’. Of course you can wash raw denim. You might want to wash it less, at the ...

How to wash and wear raw denim

People get in a real muddle over raw denim. A reader commented a couple of weeks ago that he didn’t like it because ‘you’re never allowed to wash it’.  Of course you can wash raw denim. You might want to wash i...

DenimMarch 26th 2021

How jeans can be altered

January 29th 2021

One of the big disadvantages of jeans over tailored trousers is their inability to be altered. It means that, over the years, they’re less able to adapt as you change shape. And given that a key appeal is their longevity - that in fact, jeans...

How jeans can be altered

One of the big disadvantages of jeans over tailored trousers is their inability to be altered.  It means that, over the years, they’re less able to adapt as you change shape. And given that a key appeal is their long...

DenimJanuary 29th 2021

Clutch Cafe: A guide to my favourite brands

September 7th 2020

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in the past decade. The most ...

Clutch Cafe: A guide to my favourite brands

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad.  They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in ...

Casual clothing - CoatsSeptember 7th 2020

Why I buy vintage (with Levi’s 501s)

May 18th 2020

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective. People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear of thrift shops, or seeking ba...

Why I buy vintage (with Levi’s 501s)

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective.  People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear of thri...

DenimMay 18th 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

Denim - HatsMarch 4th 2020

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing, and that makes sense. I&rsq...

The Trench Coat with casual wear

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothin...

Denim - HatsSeptember 13th 2019

Blackhorse Lane, Holland and Sherry, Tusting and ...

September 11th 2019

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products out carefully on display. It...

Blackhorse Lane, Holland and Sherry, Tusting and ...

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your product...

Bags - ClothSeptember 11th 2019

Bryceland’s: Sawtooth shirt review and range over...

March 13th 2019

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before w...

Bryceland’s: Sawtooth shirt review and range over...

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normall...

Denim - KnitwearMarch 13th 2019

Amended Friday Polos in stock – and availab...

December 14th 2018

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: navy, green, grey and white. Yo...

Amended Friday Polos in stock – and availab...

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: n...

Denim - ShirtsDecember 14th 2018

The Blackhorse Lane haberdashery

November 16th 2018

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in person (always particularl...

The Blackhorse Lane haberdashery

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

Denim - November 16th 2018

The appeal of workwear, and my favourite pieces

November 12th 2018

Although tailoring is my primary passion, I’ve always worn clothing that these days would be grouped under the term ‘workwear’ on the weekend. Good denim, obviously, but also sweatshirts, waxed boots and canvas trousers. Some of th...

The appeal of workwear, and my favourite pieces

Although tailoring is my primary passion, I’ve always worn clothing that these days would be grouped under the term ‘workwear’ on the weekend. Good denim, obviously, but also sweatshirts, waxed boots and canvas tr...

Bags - Casual clothingNovember 12th 2018

Jacket and jeans: vintage cashmere from Eduardo d...

September 26th 2018

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jacket to work with jeans it need...

Jacket and jeans: vintage cashmere from Eduardo d...

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers.   I’ve talked about this in the past, but in summary I find that for a jacket...

Denim - StyleSeptember 26th 2018

Where and why I shop: Wei Koh, The Rake

July 30th 2018

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, highlighting their tips and in...

Where and why I shop: Wei Koh, The Rake

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, high...

Casual clothing - DenimJuly 30th 2018

How great things age: Levi’s bespoke jeans

May 18th 2018

  Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, showing i...

How great things age: Levi’s bespoke jeans

  Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Str...

DenimMay 18th 2018

Five paradigms of casual clothing: Which do you w...

February 28th 2018

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their roots in particular parts of th...

Five paradigms of casual clothing: Which do you w...

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

Casual clothing - DenimFebruary 28th 2018

Blackhorse Lane – innovative, sartorial jeans

February 14th 2018

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lovely to know Blackhorse Lane At...

Blackhorse Lane – innovative, sartorial jeans

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lovely to k...

DenimFebruary 14th 2018

A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; suede suggests a more dressy look...

A casual capsule: The Valstarino jacket three ways

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; su...

Casual clothing - DenimDecember 21st 2017

Codis Maya and The Workers Club – in the po...

December 14th 2017

It really is a lovely feeling walking into the pop-up shop for a new week. There’s Carmen from Camiseria Burgos in Madrid, whom I haven’t seen for five years, pretty much. Next to her is Benedikt from Shibumi, lining up his ties with his...

Codis Maya and The Workers Club – in the po...

It really is a lovely feeling walking into the pop-up shop for a new week. There’s Carmen from Camiseria Burgos in Madrid, whom I haven’t seen for five years, pretty much. Next to her is Benedikt from Shibumi, linin...

Casual clothing - DenimDecember 14th 2017

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on those being discussed. So in ...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus o...

Denim - KnitwearOctober 13th 2017

Anglo-Italian denim and Ralph Lauren cardigan

August 18th 2017

Rather a contrast this to Wednesday's post on dressing for hot weather. But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write about something that's actually in...

Anglo-Italian denim and Ralph Lauren cardigan

Rather a contrast this to Wednesday's post on dressing for hot weather.  But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write ab...

Denim - KnitwearAugust 18th 2017

Anglo-Italian: Jake Grantham and Alex Pirounis op...

May 26th 2017

Last night was the (soft) opening of Anglo-Italian, the new shop in London being run by ex-Armoury buddies Jake Grantham and Alex Pirounis. It’s been a long time coming. Various events have slowed things down, and even last night the mirrors w...

Anglo-Italian: Jake Grantham and Alex Pirounis op...

Last night was the (soft) opening of Anglo-Italian, the new shop in London being run by ex-Armoury buddies Jake Grantham and Alex Pirounis. It’s been a long time coming. Various events have slowed things down, and eve...

Casual clothing - DenimMay 26th 2017