One million readers on Permanent Style
In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content.
Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be people re-posting images, interest in what we do has continued to grow.
In that time there have been several new highs. But last year was the first time the site has received over 1 million unique visitors.
One million people, reading 6,041,585 posts. It's staggering to think about.
I would like to say a humble thank you to everyone, in particular to those that have recommended PS to a friend (the way we have always grown...) and taken the time to write a comment, adding their personal experiences to the conversation.
In terms of the future, I can only reiterate what I wrote last October: nothing is going to change.
We're not going to become a shop; we're not going to become a vlogger talking about what we had for breakfast; we're not going to join 'like circles' on Instagram or engage in other bullshit ways of trying to become popular.
Instead, we will continue to publish independent, thoughtful content on classic, quality clothing. On a website where we can control everything about what we do, pick niche advertisers, and create a searchable, categorised body of work.
The tide might be turning. Slow journalism might be making a comeback. That would be nice - there would be more things to read. But it doesn't matter either way: we're not following trends.
This post is not meant to be a pat on the back. It's meant to be a heartfelt thank you to all those that read and support Permanent Style, and a notice that there are more like them every day.