Four things I learned from the 2026 PS awards

February 13th 2026

The Permanent Style awards are always a fascinating snapshot of where readers are at, whether it’s the new brands they’re into, where they get inspiration, or just which sweater they wear every day. Some of the results can be added up, ...

Four things I learned from the 2026 PS awards

Match in comments:
As far as I am concerned, I ended up getting a Ten C fishtail parka in dark navy instread because I wanted something a bit more practical for when it actually rains (but the slightly shorter length is still a plus for go...

February 13th 2026

Autumn/Winter highlights – Colbo, Natalino,...

October 29th 2025

A little late this year, but hopefully this year’s A/W highlights has something for everyone - mid to high price, smart and casual, classic and modern. There’s a particular influence from being in New York recently, and a surprising amou...

Autumn/Winter highlights – Colbo, Natalino,...

Match in comments:
My feelings haven't really changed Daniel, I still love it and think it might be the best of that style of cord jacket I've ever tried. The colour is great with blacks, browns, dark jeans. Not quite so good with greys an...

Accessories - Belts and walletsOctober 29th 2025

Outfits from the New York launch

October 24th 2025

People in New York really dress up. I've noticed this in the past, particularly when going out, but it struck home strongly during our launch party for the second issue of the magazine last week. The party itself was crazy. Held over the two floors ...

Outfits from the New York launch

Match in comments:
Must be a mix up in time zones, it was 5pm here! It might become the statement of the outfit I guess, but it would be a risky/difficult one to pull off well...

October 24th 2025

What I’m looking forward to wearing this winter (...

September 24th 2025

By Jamie Ferguson. As Jack Frost’s icy fingers slowly begin their wintery crawl across the nation, and that shivering breeze has us reaching for the warm comforts of wool and cashmere, fear not my brethren, for the Prince of Whimsy hath retu...

What I’m looking forward to wearing this winter (...

Match in comments:
It's the Gardiolo, and it's suede (flesh)...

Style - September 24th 2025

The cream of the crop: My favourite off-white shirts

August 13th 2025

By Manish Puri . Readers might have noticed that I’m quite fond of a light shirt. *Not honest enough. A breakthrough won’t come if you stay in denial* Readers, if I could be any animal I’d be a cat, the cat that got the cream&helli...

The cream of the crop: My favourite off-white shirts

Match in comments:
Thanks Bao!...

Casual clothingAugust 13th 2025

The Permanent Style awards 2025: Results

February 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...

The Permanent Style awards 2025: Results

Match in comments:
Hello, Rory. It is sad that I only see your message months later, but I hope you will one day see mine. To put it simply, yes. Take into account that this is a take coming from someone who wants to invest in his clothes,...

February 3rd 2025

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower income to get into more classic ...

Buck Mason: Good value staples

Match in comments:
Pleasure James...

Casual clothing - DenimJuly 17th 2024

New York: A menswear shopping guide

May 27th 2024

New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and department stores: low-priced s...

New York: A menswear shopping guide

Match in comments:
It depends on your body shape a little Edwin, and then how much you care about a nuanced fit. Do you just want the right length, sleeve length, waist etc, or do you want something closer to bespoke...

May 27th 2024

Buck Mason, Novesta, New & Lingwood: Spring ‘...

April 24th 2024

Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above). But it’s also, by design...

Buck Mason, Novesta, New & Lingwood: Spring ‘...

Match in comments:
Old Armoury ones, no longer available I'm afraid...

Belts and wallets - Casual clothingApril 24th 2024