Brand: levi’s

White jeans are a classic example of menswear that has been damaged unreasonably by association.  Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to ...

People get in a real muddle over raw denim. A reader commented a couple of weeks ago that he didn’t like it because ‘you’re never allowed to wash it’.  Of course you can wash raw denim. You might want to wash i...

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

One of the big disadvantages of jeans over tailored trousers is their inability to be altered.  It means that, over the years, they’re less able to adapt as you change shape. And given that a key appeal is their long...

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herit...

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective.  People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear of thri...

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

  A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide a...

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to ...

Although tailoring is my primary passion, I’ve always worn clothing that these days would be grouped under the term ‘workwear’ on the weekend. Good denim, obviously, but also sweatshirts, waxed boots and canvas tr...

  Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Str...

  One of the reasons jacket fits and styles are so hard to describe is they cannot easily be put into numbers. Trousers, by comparison, are pretty straightforward. From the shoe up, there is: circumference at the trous...

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; su...

  Shades of tobacco and tan are one of the loveliest things to wear in the Summer.  As the weather warms up, I've put together three outfits here - all somewhere in the 5 to 7 formality range - that illustrate this.Â...

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side....

Two years ago, I wrote enthusiastically about the launch of Levi’s bespoke denim service - Lot No.1. Here was the prospect of getting perfectly fitting jeans, in exactly the cut you wanted, made by a Row-trained cutte...

   If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital...

  Jonathan is perhaps my perfect interviewee. He knows his craft, he knows bespoke, and given his job, he’s very interested in the crossover between tailoring and more casual clothing.  – PS: Can you run th...

   Last year a reader commented – quite rightly – that there is a tendency here to cover freshly received suits/shirts/shoes, but not follow up on them later, when they have bedded in. He was right also ...

  Walking along the River Tweed, wearing tweed that (is it just me?) is rather reminiscent of the colours of the landscape. Of course, it’s Harris tweed and we’re in the Borders, but it seems fitting nonethe...

  Denim is really beautiful in the way it frays and fades. Most cotton twills used for workwear age in this way – losing their saturation at wear points as the surface dye rubs away. But the thickness and indigo dye o...

My most recent column for How to Spend It magazine – the luxury supplement of the Financial Times – was on your friend and mine, Mr George Glasgow Jr . The name dropping was relentless, but then you can hardl...

I’ve been wearing in my Levi’s bespoke jeans gradually over the past few weeks, and the raw denim is settling in well. For those unfamiliar with raw denim, it is favoured by those passionate about indigo twil...