Jake’s shirts: Review

July 14th 2025

I recently tried Jake’s shirts for the first time, after a few years of knowing Jake Wigham but assuming his softly made, straight cut wouldn’t be for me. A lot of friends wear and love them however, including Lucas, Alex and Jamie, and ...

Jake’s shirts: Review

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Pattern matching is not the same as not the same fabric for each panel, fyi. And yes, that's the story. At the end of the day, it's really just a story that shows the beginning of the shirt. One wouldn't purchase madras ...

ShirtsJuly 14th 2025

Personal and practical: How to dress like Alex Natt

October 28th 2024

I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, and he certainly doesn’t po...

Personal and practical: How to dress like Alex Natt

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Glad I read through the comments before asking this. Love these shoes, beautifully worn....

StyleOctober 28th 2024

Reader profile: Cedric

June 17th 2022

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke. He also has a depth of interest in Americ...

Reader profile: Cedric

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I know what you mean Leif. I would say that, at least in my context, it's more swinging towards the seventies when done well, as basically no one does. If the fit and cut are done well, and perhaps there's a little extra...

Casual clothing - JacketsJune 17th 2022

Hob-nail boots, pince-nez and Rubato denim –...

April 21st 2022

*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-up opening party was lovely las...

Hob-nail boots, pince-nez and Rubato denim –...

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No, I just wanted to size up anyway because the blue was perhaps a size small...

April 21st 2022

The Spring Top 10: Fun, paper and lavender

April 20th 2022

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown. So rejoice, there are n...

The Spring Top 10: Fun, paper and lavender

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Regarding Trumpers. Apart from ordering a tub of Almond Shaving Cream which is utterly superb and highly concentrated in a very generous 200g tub... probably the best value of all the prestige London barbers, I asked for...

Casual clothing - CoatsApril 20th 2022

The Spring pop-up: Rubato, Bentley’s, Ludov...

March 18th 2022

*Update: I forgot to say that all PS products will be there too! Sorry, forgot to mention that...* I'm delighted to say that the PS Presents pop-up shop will be back in April, in the same space at The Service, on Savile Row. For Rubato it will be th...

The Spring pop-up: Rubato, Bentley’s, Ludov...

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Yes, actually. I have one and just need to shoot it...

Bags - Belts and walletsMarch 18th 2022

Black tie among friends

October 22nd 2021

By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social invitations and jaunts out and ab...

Black tie among friends

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I must say that is a bold look, sounds like it made an impression though, so well done to that individual....

Black tieOctober 22nd 2021

A hoarder reformed: Downsizing my wardrobe

October 1st 2021

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...

A hoarder reformed: Downsizing my wardrobe

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Yes I can definitely see that, nice Daniel...

October 1st 2021