With that coat, she should ask him in

Esquire, February 1936
: “The point is, it isn’t every guy can get a coat with a fur collar, from which we argue that it isn’t every gal can get a guy with a fur collared coat so we want to shout worldly advice to the lady. We don’t think she should be quite so indegoshdarnpendent.

“Of course, it isn’t every girl can have a coat and hat of Persian lamb, either, so maybe she knows best. Persian lamb, they tell us, is the ultimate fluff in women’s wear this year, and here’s a man wearing a double-breasted town ulster with Persian lamb collar and lapels. Only he didn’t get the idea from any woman. Old King George’s boys started it for men. Their coats, as it happens, are also lined with eastern mink. Yours can be too, we suppose, if you insist and if your insistence is prepaid. Anyway, this coat is a medium weight town ulster with military lines, worn with a rough finished derby and dark grey suit.”

Fur and wool collars are popular again with the luxury brands this year, but they always seem to be favoured by the brash and the undiscerning. Although rarely real fur, and so not that expensive, it is a showy style on a par with large alligator accessories.

In the 1930s this appears to have not been the case – it suggested money, but not the wrong sort. And Persian lamb is certainly very practical on snowy days like the one pictured. The warmest of hats, the Astrakhan, is made of it after all.