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Hi Simon, trying to click through on the links you’ve provided but just get a blank screen – have tried in both Safari and Chrome but no luck on either. Any ideas?


Having seen it a second time now, I’ll have to ask: do you have a source for the Picasso quote? It sounds off to me. The nearest I can find with a cursory google is a (still unsourced) line from Alexander McQueen, ‘You’ve got to know the rules to break them. That’s what I’m here for, to demolish the rules but to keep the tradition.’


Hi Simon,
Thank you for this post! I really enjoy reading all of them!
Strikingly enough is the importance of fit to you all! However, conspicously evaded are shoes, no mention, aside Luciano Barbera’s view on how trousers should … kiss shoes!


This is one for posterity …Love it!
“Clothing is great. More people should take more interest in it. But it’s not the most important thing in the world, and it won’t get you laid. Wear a nice shirt and jeans, and ask her about her day. That’s the way to get laid.” – Simon Crompton


Hated this. Sounds like it should be in GQ.

Markus H

Especially like the quote #1. Thanks for all you do (esp. write)

G. Bruce Boyer

Sage words from the Dalai Lama of Dress.


If “looking good” is 90% of it, I would add that 90% of “looking good” is being as fit as you possibly can. Baldness, poor features can all be compensated for if you are trim. And I don’t a mean steroid enhanced power builder body that makes you look as if you are constantly flexing against the material. (the bane of far too many height challenged men – grow wide if you cannot grow up)

A good tailor can hide the excess, but at some point the jacket becomes unbuttoned, or the reach for something causes a “twist’ that reveals ones true physical condition.

And then all can be lost…


2. “When you see a man and think they look good, chances are it’s 90 percent good looks and only 10 percent clothes.

I would say “charisma” is the twin of that.

Years ago, I had a girlfriend who had charisma in spades. On a couple of occasions we had returned from camping trips to drop in on parties that we were sorely under-dressed for. After being there for a half hour, I could look in the corner, and see her there, surrounded by several men, while dressed in her sweatpants. At the same time, the women who had dressed (even “overdressed”) for the occasion, where standing alone, or by themselves.

I am certain, there is a male equivalent that fits the pattern.

Paul W.

Inspiring, Simon. I’m starting my own.

10. Run your Crocs through the dishwasher at least weekly, even if you don’t think they need it…


Were you walking up Vigo Street today around 14.30?


I was on my way for a fitting at Poole.

Derrick Bather

This is definitely ‘Z’ list! Why do people bother preaching their silly motifs?!


Great rules, Simon, but I’d like to go back to one of your very early posts, which I think is also very important, in fact, something I think even more important, which is: the issue of fit vs. silhouette.

I think all of us agree that fit is the most basic consideration above all else, but I think silhouette is in another sense even more important.

I can imagine a jacket that fits according to all our known criteria, e.g., no bunching here and there, freedom of movement, collar stays on your neck, no curling of fabric on the upper back, etc., but the silhouette can be all wrong, either for you personally or for people in general (because tastes change, etc.). I’m entertaining myself by thinking of some 1970s Pierre Cardin piece of clothing that “fits” (shoulders right, armholes right, etc.), but the sleeves are perhaps pirate-sleeves and all puffy — intentionally so by design — because that is the silhouette. And that can be all wrong for your body shape or aesthetic sensibilities….

Ron Dennis

Si, where do you stand on dyeing ones beard (or hair of one has it) in terms of adding to the sartorial package?

Jimmy Conway

Interesting post. I enjoyed comparing your commandments against the sartorial commandments of Mr Francis Bown on his website. In summary, his are somewhat more prescriptive regarding the minutiae of bespoke, whereas yours gave better advice with regards to getting laid.


Mon Dieu, I have to confess that these lists are the worst.
Anybody nearing this sort of advice needs to start again at chapter one.


I am not usually one to comment, but this is the worst.

Look, the reason why I read this blog here is that I believe the content is interesting and even though almost every post features countless images of you, you somehow manage to *not* come off vain and self-indulgent. I have no clue how you do this, but it’s the single biggest reason I come back here. At the same time your advise is as they say actionable. Probably if I had no clue what kind of, say, shirts I should buy, if I browsed around your site for half an hour chances are I knew after.

Now this list.

Or these lists, better, because they are all god awful. It starts with the absurdly pretentious title “10 commandments” — really? — and then offers a mix of the worst, the most shallow bourgeois bohème tips delivered in a patronizing insulting pretentious tone, even including made up quotes. This is Mens Health, GQ, etc. material. It is literally completely useless, silly, and insulting and everything that I dislike about fashion journalism .


With ‘The Rake’ going down hill like a bob sleigh on the Cresta Run, it’s incredibly important that ‘Permanent Style’ remains a bastion of good taste.


Always appreciate your work regardless of the frivolity of the company in which it is presented (i.e.another’s blog) but I do think you may be underestimating yourself with the notion that you wouldn’t dress the way you do if the majority of others did the same. My view is that you seem to be keenly appreciative of fine craftsmanship and thus would wear these items regardless, no?

Nick Inkster

I think that’s a really interesting point, because dressing so that you emulate the look of somebody that you admire stylistically, or worse still that you wish you could be, must be a very lonely place to be. Dressing because it helps to reinforce who you are is the only way to go.


“Wear a nice shirt and jeans, and ask her about her day. That’s the way to get laid.”

Or HIS day. 😉


The “get laid” comment certainly surprised me. It stands in contrast to your post “I am not a gentleman”.

But then you were not writing for your own blog and the idea that paying attention to your date is more important than how you are dressed is right on the money.