Brand: eidos

In the past five years, it feels like everyone has started doing some kind of shirt-jacket.  It was a natural extension of the soft tailoring trend, perhaps, and it certainly gained traction when shirtmakers realised t...

  Great as Instagram is, a definite flaw is its lack of an effective archive. There’s no way to search old images, so unless you save an image yourself, you can’t find old pieces or browse effectively.  Jus...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

This week, Thursday June 1st to Saturday 3rd, both Agyesh of Stoffa and Marcus Malmborg for Eidos will be back in London. I’ve written previously about the wonderful colours and design sense of Stoffa, but not about ...

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will...

As mentioned in my original post about this reader competition, our aim was to explore the different forms formalwear can take today.  Men will always have a need to dress up, in order to appear appropriately for a sm...

Earlier this week, No Man Walks Alone published a piece I wrote for them while in New York, selecting my favourite pieces from the stacked shelves of their NY showroom.  This is something we started with the Spring/Sum...

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them.  I am deeply appreciative of such feedback. I do try to keep a balance...