Outfits from the New York launch
October 24th 2025People in New York really dress up. I've noticed this in the past, particularly when going out, but it struck home strongly during our launch party for the second issue of the magazine last week. The party itself was crazy. Held over the two floors ...
Outfits from the New York launch
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Must be a mix up in time zones, it was 5pm here! It might become the statement of the outfit I guess, but it would be a risky/difficult one to pull off well...
Steven Hitchcock tweed bespoke coat: Review
October 22nd 2025This is the first English overcoat I’ve ever had made - or a traditional one anyway. There was the topcoat from Michael Browne , but that was his own particular style and structure. And there was the wrap coat from Whitcomb & Shaftesbu...
Dressing for autumn: Inspiration from older men
October 20th 2025By Erik Östling. As described in my earlier Permanent Style piece, Vanishing Style Icons , most of my inspiration doesn’t come from social media, Substacks or Patreons, but from the older men I see on the street. Today, I’ll use t...
Dressing for autumn: Inspiration from older men
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Carry on playing SAB! The eye comes with time and exposure I find. With exercise, as you say. Pleased PS is proving to be a useful gym for you...
A sneak peek of ‘An Informal Guide to Workwear’
October 17th 2025By Manish Puri. When friend of PS Tony Sylvester told us he was publishing a new book, An Informal Guide to Workwear , we knew it would be beautifully written, eclectic in its coverage and as lovingly thorough in its depiction of the cultural zeitge...
A sneak peek of ‘An Informal Guide to Workwear’
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No photographs just the marvellous Michael Parkin illustrations throughout.. Indeed, Mr Guy was good enough to provide us with the forward.. to his million plus followers on Twitter, he’s “The Menswear Guy” hence t...
Issue 2 of Permanent Style Magazine: Bigger, bett...
October 15th 2025The Autumn/Winter issue of our magazine is live today, and it’s an expansion on the first issue in many ways. The most important for me is that there are now five articles - plus the cover story - that are exclusive to the magazine. This was ...
Issue 2 of Permanent Style Magazine: Bigger, bett...
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Thanks, and great - looking forward to it!...
Clothes can be a journey of self discovery
October 13th 2025We’re used to saying on Permanent Style that clothes are a matter of self-expression. That you have no choice but to say something by the clothes you wear - but that’s also an opportunity to express yourself, to make active, enjoyable ch...
Clothes can be a journey of self discovery
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Ciao Simon, Interesting read. I believe much of a man's journey with clothes is highly dependent on both the company he keeps and travel. These two things shape a man's needs ; as he grows, both change and this affects o...
Why sartorialists should consider Stone Island
October 10th 2025Stone Island is a brand that I think a lot of readers overlook - I certainly did for a long time. Yet the heritage of ‘form through function’ and reworking traditional clothing is similar to a lot of other brands we cover. You also find ...
Why sartorialists should consider Stone Island
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Another label with "certain" football culture associations is Lyle and Scott., Comedian Ronnie Corbett invariably wore their jumpers complete with logo when he performed his "Ronnie in the chair" pieces in numerous "Two ...
Introducing: The brown English Tweed
October 8th 2025This might be my favourite material we’ve ever designed. A brown version of the English Tweed fabric first launched a couple of years ago, it’s dark and subtle, with great depths in the mix of brown and black, plus natural flecks of crea...
Introducing: The brown English Tweed
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Thanks Daniel, but I don't really think the style would work that well as an SB, sorry. There are a lot of very deliberate design decisions in there!...
The Intern: An unlikely menswear classic
October 6th 2025By Robbie Collin. Move over, American Gigolo. Make room, The Talented Mr Ripley. There’s a new menswear movie in town. I say new. In fact the film in question has been around for a decade, but despite attracting a sizeable cult following in th...
The Intern: An unlikely menswear classic
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Writing this in April 2026, the movie is currently available free with ads on YouTube....
The vibe of the winter: Lucas’s moodboard A...
October 3rd 2025By Lucas Nicholson. Hello! The first PS Moodboard went down well (bar a dodgy AI Diana) so I’ve been kindly asked to create another. We’re doing Autumn/Winter now, so it’s time to start really dressing: furry flannels, textural twe...
The vibe of the winter: Lucas’s moodboard A...
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Thanks for the tip. I just pulled the trigger on the grey herringbone games trousers from Drake’s and I love them. Wouldn’t really wear them with a jacket, better with a shirt and knitwear (cardigan preferably) imo....
Wearing shoes a shade lighter than trousers
October 1st 2025When I wore this new linen jacket from Sartoria Salino for the first time, I initially paired it with dark-brown loafers. The trousers were a dark grey/brown after all, and the default for sartorial dressing is generally to have shoes that are darke...
Wearing shoes a shade lighter than trousers
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Hey Amery, It sounds like a lovely jacket, congratulations. For mine, the only things I asked for were a slightly slimmer fit, a slightly lower notch, and a roll that was slightly lower from the start I like a three butt...
Bespoke watch straps: Atelier du Bracelet Parisie...
September 29th 2025I have rather small wrists, to the extent that most watch straps are far too large for me. It’s usually OK with metal straps where links can be removed, but standard leather straps end up with a very long tail. I’ve had bespoke straps c...
Bespoke watch straps: Atelier du Bracelet Parisie...
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Maybe they told you otherwise, which wouldn't surprise me in this day and age, but their work is machine-made. It's fairly easy to tell by the way the stitches look, their spacing, and their upward orientation. Of course...
Introducing: The Cashmere Vest
September 26th 2025I used to have a particular navy vest (or tank top, or sleeveless sweater, depending on where you are) that I wore all the time in my late twenties. It was the perfect thing to put on when I got home, replacing the suit jacket or blazer that I then ...
Introducing: The Cashmere Vest
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Hey Sohan, Sure. One good thing to try is denim and chambray - eg a chambray shirt (so a paler blue) with dark jeans. Also, something like trainers/sneakers, perhaps even in a fun colourway. Wearing it smart is a nice wa...
What I’m looking forward to wearing this winter (...
September 24th 2025By Jamie Ferguson. As Jack Frost’s icy fingers slowly begin their wintery crawl across the nation, and that shivering breeze has us reaching for the warm comforts of wool and cashmere, fear not my brethren, for the Prince of Whimsy hath retu...
What I’m looking forward to wearing this winter (...
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It's the Gardiolo, and it's suede (flesh)...
Zurich menswear: Trunk, readers, VMC and lake swi...
September 22nd 2025Last week we held an event for readers at Trunk in Zurich, signing books and the magazine , as well as bringing Wool Walkers so everyone could have a chance to try the new coat. It was a lovely evening, buzzy and fun, and I never tire of meeting th...
Zurich menswear: Trunk, readers, VMC and lake swi...
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The wool, and large. They fit quite slim, especially in the sleeve...
Our favourite Ghiaia products – meeting in ...
September 19th 2025Davide Baroncini of Ghiaia is one of the most stylish men I know, but we hadn’t met in person until this summer in Paris, where Davide was showing out of a top-floor appartment in the city. Meeting hadn’t necessarily been required becau...
Our favourite Ghiaia products – meeting in ...
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No worries, thanks for the reply....
The Diderot effect – healthy or not?
September 17th 2025By Ian Leslie. In 1766, when he was 53, the philosopher Denis Diderot came into some money. It was quite a shock. For most of his career, he had worked as a translator and editor, living austerely even as his reputation grew. He had produced his wil...
The Diderot effect – healthy or not?
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I perfectly know what you mean. For me it is shirts. I often think twice before putting one on because I do not like the ironing and find it burdensome....
How to dress like Tonne Goodman
September 15th 2025Tonne Goodman is an American fashion editor - for 20 years the fashion director at Vogue in the US and now the sustainability editor. She has always dressed in a particular uniform, and it’s a rather menswear one - white or black jeans, dark j...
How to dress like Tonne Goodman
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I was referencing how clearly Tonne's looks are a mix of 501's mixed with higher end outerwear, jackets, and edited accessories. When I see her, I see an ease achieved by this mix. I envy and try to emulate this when I c...
An ode to the Armani jacket
September 12th 2025By Dr John Potvin - the author of the book Giorgio Armani: Empire of the Senses and curator of the Instagram account @myarmaniarchive. A jacket can be very sensual if it has certain characteristics. Maybe a wider shoulder, a certain length, a fitt...
An ode to the Armani jacket
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Yes, I'd agree JJ. Overall, you may find the style isn't for you, but I don't think trying to force it to be something else will be a good idea...
Introducing: The Wool Walker
September 10th 2025Our new coat this winter is a wool/cashmere version of the popular Wax Walker. It’s a versatile coat that I think is the perfect year-round piece for the city, but also great with a knit and jeans at the weekend. We’re calling it, perhap...
Introducing: The Wool Walker
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I'd say it's mostly a style choice as to which you prefer - do you like a longer coat, or do you find a shorter one more practical?...
Cocktail rings and yellow diamonds: Chatting to M...
September 8th 2025“For me there is nothing more beautiful, more interesting and more tactile than vintage jewellery,” says Michael Rose, founder of the eponymous jewellery shops in the Burlington Arcade. This quotation stayed with me for a while after I ...
Cocktail rings and yellow diamonds: Chatting to M...
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Indeed. I understand jewelry is something else entirely, but I came to the conclusion that in my own life it mostly revolved around having the opportunity to visit ateliers and build those connections. Sort of like a pat...
My vintage gold chain, and how to buy one
September 5th 2025A couple of years ago I bought a vintage gold chain, prompted initially by style considerations. One was the fact I wear so many fewer accessories - ties, handkerchiefs - despite still loving them as works of beauty, and of craft. Unfortunately the...
My vintage gold chain, and how to buy one
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Sure. I take it off at night and showering, gym, swim. I don't clean it...
Rock, paper, scissors: Nina Penlington Bespoke
September 3rd 2025By Manish Puri . Sat by the window of The Red Lion just off Jermyn Street, Nina Penlington tells me what first led her to Savile Row: “My plan was to learn some tailoring skills and move into designing menswear. After about six weeks I realise...
Rock, paper, scissors: Nina Penlington Bespoke
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I think it varies quite a lot with the cut John. Astaire used Anderson & Sheppard and they would provide the greatest freedom among English tailors, whereas Nina's is one of the more structured and would be less, whereas...
The pre-owned sale on Saturday – and Zurich...
September 1st 2025This coming Saturday we will be trying a new type of PS event - a pre-owned clothing sale. Everyone accumulates too many clothes when they love menswear, and finding a way to give them a new, loving home is both useful and responsible. The idea wit...
The pre-owned sale on Saturday – and Zurich...
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Yes I did. The piece was great, but personally I just find that roll necks don't suit me that much unless they're in quite dark colours, so navy or charcoal. They look a little bulky and don't flatter around the face as ...
The removal of ‘de minimis’: Changes to the PS Sh...
August 29th 2025As most of you will be aware, the current US government has been changing tariffs and duties in recent months. As some US customers will probably be aware, a new change comes in today - the end of the ‘de minimis’ rule. Under that rule,...
The removal of ‘de minimis’: Changes to the PS Sh...
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I don't think so, given you are paying in dollars, but I think some banks might vary as to how they treat purchases from foreign companies in dollars...
