A well-made Panama hat is an exquisite creation. Crafted from fine, closely woven straw, it is soft, cool and breathable, yet structured enough to hold an elegant shape. It is simple and supple – the result of one of the most delicate skills in the world – but robust enough for daily use.
That simplicity makes a quality Panama a lot easier to discern than the other menswear and accessories staples. It all comes down to the fineness of the straws, which are hewn from the dried and bleached leaves of the Carludovica palmata plant. The weavers in Ecuador (not Panama) who make them keep the fingernail of one thumb long and sharp. This they use to slit the leaf into as many strips as they can. The thinner the strips, the finer the hat.
Panama obsessives will count the rows and columns of weave in a square inch of a hat, usually halfway up the side, to determine its quality – the relationship of rows to cost is exponential and a hat with 33 rows can retail for 10 times more than one with 20. The finest examples are incredibly rare, made by one or two weavers in the Ecuadorian village of Montecristi, and therefore demand the highest prices – up to £20,000.
For a basic, everyday Panama, there’s no need to be that detailed. Anything with more than 18 rows is a great hat. But it’s worth checking whether it is handwoven: the telltale sign is a circular pattern in the middle of the crown, where the weaver has painstakingly built the rows outwards. An inferior hat will have a simple, crisscross arrangement.
Other things to watch out for are a regular, even weave – fine straws count for little if they are all over the place – and a silk band that has been carefully tacked on by hand. As with finishes on much high-end menswear, this serves no practical purpose, but betrays a lot about the general care the maker has taken.
Among the best stockists of Panama hats, Lock & Co with its Superfine Montecristi Trilby (£895) and Bates with its Superfino (£2,500) stand out in London. The very top end of the market, however, is dominated by online specialists, such as Brent Black.
Catering to men who are willing to spend a minimum of £250 on a Panama, Black has his own weavers in Montecristi and blocks all the hats himself, to order. By working with the Ecuadorian locals, paying them a much larger slice of the profits and sponsoring local social projects, he has gained exclusive access to the finest straw Panamas in the world.