‘The Style Guide’: Wearing texture in a jacket

Monday, April 3rd 2017
||- Begin Content -||

Update on the launch of 'The Style Guide':

  • The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm.
  • There will also be a US launch event at The Armoury, in New York.
    • Thursday April 20th. Details to follow. 
  • And it looks like we will feature in the bi-annual Crafted event at Bergdorf Goodman in New York.
    • Saturday, April 22nd. Come and say hello any time for that
  • The book will be sent out next week to a further 32 stockists around the world next week
    • Available to buy from them from April 13th. Full list to come 
  • It will be available for readers to buy online that week also
    • Purchasing will be through the Permanent Style shop

Today, we present an extract from the first section of the book, which looks at the style and practicalities around wearing sports jackets.


Happy texture

Yuta Mitsumoto

  • A symphony of blues and texture here.
  • Note that although the jacket, shirt and tie are all of a similarly casual texture, they remain effectively separated from each other by differences in shade and pattern.
  • The soft, textured look fits with the bearded and tousled styling.


Spot the check

Neil Watson

  • Cream trousers are something of a theme in the jackets section of the book, because they’re just so useful.
  • Here, simple colours and a neat cut create a chic outfit, elevated by a broad grin and plunging neckline.
  • Note in particular the subtle check on the brown jacket and the trouser detail on the waistband, which is given special prominence by being the only dandy detail on display.



Niels Holdorf

  • A lesson in the anchoring power of a deep navy tie.
  • There is pattern aplenty in the jacket (albeit subtle) and a thick stripe in the shirt, plus bright cream trouser. But the navy tie brings it all down to earth, giving the eye something calm and stable to rest on.


The Style Guide is divided into four clothing sections: Jackets, Suits, Accessories and Casual. More extracts to come from other sections in the next few weeks.

Photography: Jamie Ferguson @jkf_man

Notify of

Inline Feedbacks
View all comments
Nick Inkster


Just an observation, but it strikes me that the first outfit would look good indoors, but the second and third would not, and are better suited to outdoors.


Not sure about no. 3. Cricket, tennis, regatta, marquee, garden party, al fresco lunch certainly. Not for inside though.


Simon, could you provide more information about the cloth used for Niels’ jacket? Cheers. M


Simon – were you able to find out more details on the material? Cheers. M

Kev Fidler

Re Nick and your comments, is the middle outfit an outdoors one because of the influence of the hat? The cream trousers though do beckon at being worn on a beautiful, sunny day.
The first picture intrigued me because of the tone and cloth of the shirt coupled with the tie. The shirt looks chambray – I have one from Trunk that I love but have shied away from putting a nice navy tie with it. Have you thoughts on that combination, Simon?

Kev Fidler

Thank you, Simon. Navy shantung is the tie I have so will try the combination.


Why do you have to ask advice? Why not just stand in front of a mirror and look for yourself? Most of what Simon says regarding style is subjective, so go with your own sense.

Kev Fidler

Well, Anonymous maybe it’s a combination or a style I am not familiar with or am not entirely confident about and asking the question could open up some interesting and informative discourse. Many readers on here do that and it tends to open the mind to possibilities I find rather than the limited perspective of the wardrobe mirror. (I also don’t mind admitting the limits of my knowledge.)


Well said Kev


Skin tone does help too. A pasty Anglo Saxon certainly wouldn’t pull off the second look as well as Mr. Watson.


Hello Simon,

Is there a technical term for the intriguing double button, thick waistband on Mr. Watson’s trousers? It reminds me of the fastening on a stable belt.

Blake Taylor

Any possibility there’ll be a someone stocking the book in Australia?

Blake Taylor

Excellent! Appreciate all your work on the site.

Nick Inkster

Currently in Nice for a conference. At the poolside cocktail reception last night there were plenty of variations on the theme of each of the three pictures. Today in the hall mainly picture one and. Beach reception tonight will, I am guessing, be mainly picture three.


Will the book be sold in any store in Stockholm?

Peter K

I look at those beautiful broad smiles in pictures 1 and 2 and can’t help smiling in return.


Simon, a wonderful post and I am so sorry that a previous engagement (our wedding anniversary!) means I cannot make your new book launch. I look forward to getting a copy via your site. Love the post today and I am fortunate to have a jacket similar to the one in photo one: it is a treasured piece. Kindest regards,


Yuma’s look personifies great style. It looks utterly uncontrived and so right for him.
I have a slight reservation regarding the round collar on his denim shirt particularly when contrasted with his jacket lapels – personally I’d have gone for something longer – but that’s a small thing and he really looks pitch perfect.
Dressing to live rather than living to dress – that should be the Permanent Style mantra.


Yuta has is it all going on. This is my kinda style. I can’t do formal much as I’d like to. I just stiffen and cannot relax. I find that this kind of clothing suits my personality, gives a sense of style and is very comfortable for me. Which, let’s face it, is the root of being even remotely stylish. If you aren’t comfortable in the clothes you will never look right.


Your grey flannel SB A&S suit in the last section of the book is absolutely gorgeous. Do you mind sharing the cloth details? I searched around but haven’t seen it profiled here. Best, Michael.


Hi Simon. I’m a big fan of Yuta’s jacket. What material is this? I don’t think i’ve ever seen such a texture in a light jacketing cloth. Any idea where I can find something similar?