The Pop-Up Shop is back!

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I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th

We've switched approach slightly, using a slightly smaller space but staying open much longer (5 weeks) - so hopefully no one will miss out, even those coming from abroad. 

The location is 37 Savile Row, next door to where we were last time, and the old home of Kathryn Sargent on the Row. 

In here there will be space for three or four brands on rotation at any time - alongside products from Permanent Style and J Girdwood. 

We will open with three of our favourites from the Spring: Luca Faloni, Baudoin & Lange, and Fox Brothers

Luca was such a big draw, and is particularly suited to the winter with his big range of cashmere; Allan and Bo from B&L will have their beautiful slip-ons on display; and Fox will be bringing back its archive cloth and Merchant Fox pieces.

These three will be available for the first two weeks, November 15th to November 26th (Wednesday to Sunday). 

Then, for weeks three and four, we bring in The Rake, The Armoury, Drop 93, Begg & Co and Edward Sexton

  • The Rake will be showing off the exclusive collaborations from their online shop
  • The Armoury will have a stand that will feature their vintage and pre-owned collection, Drop93 in the first week and Armoury products in the second week
  • and those weeks will see Begg & Co first, swapping to Edward Sexton's ready-to-wear after. 

A final, fifth week will change again, bringing in Shibumi ties and accessories from Florence, casual brand The Workers Club, and British cufflink specialists Codis Maya

We will also be featuring furniture from the wonderful Honorific London, and Mantas will be helping in the shop the last two weeks.

The full timetable is below. It feels like we've squeezed so much great stuff in this time - as before, all of which you cannot buy retail in London at the moment. 

I know readers will find it hard to come and see everyone - every week - but do try!

We will also be holding a small opening party, as last time, on Wednesday November 15th. Put it in your diary. 

The Spring pop-up was such a success - for us, for the brands, for readers that came in and told us. And it was so much fun.

The soundtrack will be James's rock steady selection. I'm bopping already. 


Brand schedule

Week Dates Brand 1 Brand 2 Brand 3
1 Nov. 15-19 Fox Brothers Baudoin & Lange Luca Faloni
2 Nov. 22-26 Fox Brothers Baudoin & Lange Luca Faloni
3 Nov. 29- Dec. 3 The Armoury The Rake Begg & Co
4 Dec. 6-10 Drop 93 The Rake Edward Sexton
5 Dec. 13-17 Shibumi Codis Maya The Workers Club

Opening times

Day Open Close
Wednesday to Friday 11am 7pm
Saturday 10am 6pm
Sunday 11am 5pm


Photography: Jamie Ferguson @jkf_man