Our Spring/Summer Top 10, 2018

May 2nd 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Our Spring/Summer Top 10, 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Accessories - BagsMay 2nd 2018

The duffle coat

March 9th 2018

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

The duffle coat

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

Casual wear - OvercoatsMarch 9th 2018

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 10...

December 1st 2017

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include s...

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 10...

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include s...

Accessories - BootDecember 1st 2017

The Pop-Up Shop is back!

November 1st 2017

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

The Pop-Up Shop is back!

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

November 1st 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Accessories - Casual wearApril 24th 2017

Baudoin & Lange, Luca Faloni, Hanger Project a...

March 8th 2017

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop. But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, Beg...

Baudoin & Lange, Luca Faloni, Hanger Project a...

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop. But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, Beg...

Accessories - LoaferMarch 8th 2017

Pop-up shop: The brands and the opening party

February 9th 2017

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers ...

Pop-up shop: The brands and the opening party

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers ...

February 9th 2017

482,000 and counting

February 3rd 2017

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

482,000 and counting

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

Casual wearFebruary 3rd 2017

The PS square scarf is back! (With new colours and ...

December 7th 2016

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, ...

The PS square scarf is back! (With new colours and ...

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, ...

Accessories - ScarvesDecember 7th 2016

A pale-grey jacket with green corduroy

November 14th 2016

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

A pale-grey jacket with green corduroy

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

Bags - HatsNovember 14th 2016

I work in an office

April 1st 2016

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

I work in an office

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

Style - SuitsApril 1st 2016

Accessories Symposium: The debate

January 21st 2016

A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessories ...

Accessories Symposium: The debate

A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessories ...

AccessoriesJanuary 21st 2016

Scarf outfits: Solito, Cifonelli, Anderson & S...

January 18th 2016

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

Scarf outfits: Solito, Cifonelli, Anderson & S...

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

StyleJanuary 18th 2016

Nineteen of our squares left… (and the virtue...

December 28th 2015

There are just 19 of our cashmere squares left – the beautiful collaboration we started a few weeks ago with Begg & Co. The colours have sold pretty evenly, with 9 navy and 10 ‘natural’ (pictured...

Nineteen of our squares left… (and the virtue...

There are just 19 of our cashmere squares left – the beautiful collaboration we started a few weeks ago with Begg & Co. The colours have sold pretty evenly, with 9 navy and 10 ‘natural’ (pictured...

Oxford - ShoesDecember 28th 2015

A 2015 Christmas list

December 9th 2015

Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything...

A 2015 Christmas list

Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything...

December 9th 2015

Permanent Style square – 50 left

November 30th 2015

A quick reminder that our Permanent Style squares – unique, stylish, luxurious, and pictured above – are still available. So far just over half have been sold, and there is stock available in both the navy...

Permanent Style square – 50 left

A quick reminder that our Permanent Style squares – unique, stylish, luxurious, and pictured above – are still available. So far just over half have been sold, and there is stock available in both the navy...

November 30th 2015

How to wear the PS square scarf

November 17th 2015

As promised last week – when we introduced our latest collaboration, the PS square scarf – here are some step-by-step guides to wearing it. All images can be enlarged by clicking on them. The scarves are...

How to wear the PS square scarf

As promised last week – when we introduced our latest collaboration, the PS square scarf – here are some step-by-step guides to wearing it. All images can be enlarged by clicking on them. The scarves are...

ScarvesNovember 17th 2015

Introducing: the PS square scarf

November 11th 2015

Men have historically always worn something at the neck – if it wasn’t a tie, it was an ascot or a workman’s neckerchief. Such things are practical, for work and for warmth. Over the past six months w...

Introducing: the PS square scarf

Men have historically always worn something at the neck – if it wasn’t a tie, it was an ascot or a workman’s neckerchief. Such things are practical, for work and for warmth. Over the past six months w...

Accessories - ScarvesNovember 11th 2015

The Finest Menswear in the World

July 17th 2015

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the...

The Finest Menswear in the World

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the...

July 17th 2015

Thank you (in Cifonelli and Begg)

April 15th 2015

Everything seems to be happening at once at the moment. Next week the Permanent Style magazines should be here, which is probably the most exciting thing. On Monday we held our first Gathering dinner, which everyone se...

Thank you (in Cifonelli and Begg)

Everything seems to be happening at once at the moment. Next week the Permanent Style magazines should be here, which is probably the most exciting thing. On Monday we held our first Gathering dinner, which everyone se...

StyleApril 15th 2015

Begg and Barbour in HTSI

March 17th 2015

For those that follow my column for How to Spend It magazine (part of the Financial Times), there have been two articles in the past month – on Barbour and on Begg. We’ve stuck with this format for almost ...

Begg and Barbour in HTSI

For those that follow my column for How to Spend It magazine (part of the Financial Times), there have been two articles in the past month – on Barbour and on Begg. We’ve stuck with this format for almost ...

Accessories - Casual wearMarch 17th 2015

Two interviews

February 20th 2015

A couple of nice interviews were published with me this week, by scarf-maker Begg and by shoe blog Claymoor’s list. The Begg one in particular is always nice to do at Pitti, with Yasuto Camoshita at United Arrows...

Two interviews

A couple of nice interviews were published with me this week, by scarf-maker Begg and by shoe blog Claymoor’s list. The Begg one in particular is always nice to do at Pitti, with Yasuto Camoshita at United Arrows...

February 20th 2015

Quality, embroidery and mechanisation – at Begg

February 13th 2015

The video above shows the key aspect of quality control at most weaving houses. Workers quickly scan the cloth for faults, then either snip off the stray end or – much more laboriously – manually reweave th...

Quality, embroidery and mechanisation – at Begg

The video above shows the key aspect of quality control at most weaving houses. Workers quickly scan the cloth for faults, then either snip off the stray end or – much more laboriously – manually reweave th...

Accessories - Factory visitsFebruary 13th 2015

Begg & Co: luxury scarves, Ayr

December 24th 2014

Begg & Co is not in the most prepossessing location. Ayr is far from a glamorous location anyway, but the factory itself is down a side street, opposite several blocks of council flats. Still, that’s often th...

Begg & Co: luxury scarves, Ayr

Begg & Co is not in the most prepossessing location. Ayr is far from a glamorous location anyway, but the factory itself is down a side street, opposite several blocks of council flats. Still, that’s often th...

Accessories - Factory visitsDecember 24th 2014

Begg’s milling machine

December 19th 2014

This is a milling machine. An old one. Part of the finishing process for woven cloth, milling involves pummelling the material in order to break up the fibres and pull them together. The cloth shrinks slightly, becomi...

Begg’s milling machine

This is a milling machine. An old one. Part of the finishing process for woven cloth, milling involves pummelling the material in order to break up the fibres and pull them together. The cloth shrinks slightly, becomi...

Accessories - ScarvesDecember 19th 2014