Brand: sunspel

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

  It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. I...

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?’ p...

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear.  Although there will always be elements that don't crossover (such as the immense versatility...

   My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers that ...

  I’ve been looking for rather a long time for my perfect T-shirt. One quality maker, one perfect model, with the intention to stock up on white and grey crew-necks and (in theory) never shop again.  Readers will, Iâ...

  At this time of year I normally do a list of Christmas gift suggestions. Apparently last year a reader took the initiative and left a print-out of the list sitting on a coffee table at home. It did the trick –...

  As part of the series on new shop openings in London, today we’re focusing on Private White VC – the British factory and brand founded by James Eden in 2007, but with a new shop on Duke Street and a much-expanded ...

One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in va...

Next Wednesday, June 26th, we will be launching a collaboration with John Smedley: a unique design that I believe is the perfect sartorial sweater. One or two people commented to me that the last collaboration with La Po...

Normal 0 false false false EN-US JA X-NONE   Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Bri...

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs...

[Cotton jacket by Beams Plus, shirt by BD Baggies and bow tie by Drake’s] Tomorrow is the official opening of Trunk, an innovative new boutique in London’s Marylebone. Though the shop has been welcoming passers-b...