My new favourite underwear: Hamilton & Hare ly...

April 15th 2019

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much just Zimmerli underwear...

My new favourite underwear: Hamilton & Hare ly...

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

Socks and underwear - April 15th 2019

Christmas gift list 2018

November 30th 2018

  It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. It’s certainly no...

Christmas gift list 2018

  It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. I...

Belts and wallets - Hanks and scarvesNovember 30th 2018

How sartorial principles can apply to casual clothing

December 19th 2016

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?’ post, it is the informa...

How sartorial principles can apply to casual clothing

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘ Which office are you?’ p...

Hats - StyleDecember 19th 2016

Colour combinations, from casual to formal

May 31st 2016

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility of denim) a lot of the themes ...

Colour combinations, from casual to formal

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear.  Although there will always be elements that don't crossover (such as the immense versatility...

Casual jackets - DenimMay 31st 2016

Best of British: Buy your personalised copy

November 26th 2015

My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers that are over 100 years’ ol...

Best of British: Buy your personalised copy

   My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers that ...

November 26th 2015

Sunspel expands my favourite T-shirts

February 2nd 2015

I’ve been looking for rather a long time for my perfect T-shirt. One quality maker, one perfect model, with the intention to stock up on white and grey crew-necks and (in theory) never shop again. Readers will, I’m sure, empathise with...

Sunspel expands my favourite T-shirts

  I’ve been looking for rather a long time for my perfect T-shirt. One quality maker, one perfect model, with the intention to stock up on white and grey crew-necks and (in theory) never shop again.  Readers will, I...

February 2nd 2015

My Christmas list

November 28th 2014

At this time of year I normally do a list of Christmas gift suggestions. Apparently last year a reader took the initiative and left a print-out of the list sitting on a coffee table at home. It did the trick – a couple of the items turned...

My Christmas list

  At this time of year I normally do a list of Christmas gift suggestions. Apparently last year a reader took the initiative and left a print-out of the list sitting on a coffee table at home. It did the trick –...

November 28th 2014

When we write about… Private White VC

November 19th 2014

As part of the series on new shop openings in London, today we’re focusing on Private White VC – the British factory and brand founded by James Eden in 2007, but with a new shop on Duke Street and a much-expanded offering. First though,...

When we write about… Private White VC

  As part of the series on new shop openings in London, today we’re focusing on Private White VC – the British factory and brand founded by James Eden in 2007, but with a new shop on Duke Street and a much-expanded ...

Casual jackets - KnitwearNovember 19th 2014

A (Christmas) word from our sponsors

November 18th 2013

One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in various shades of grey. The ...

A (Christmas) word from our sponsors

One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in va...

Bags - Belts and walletsNovember 18th 2013

Sneak peek: Permanent Style x John Smedley

June 19th 2013

Next Wednesday, June 26th, we will be launching a collaboration with John Smedley: a unique design that I believe is the perfect sartorial sweater. One or two people commented to me that the last collaboration with La Portegna, which sold out in 24 h...

Sneak peek: Permanent Style x John Smedley

Next Wednesday, June 26th, we will be launching a collaboration with John Smedley: a unique design that I believe is the perfect sartorial sweater. One or two people commented to me that the last collaboration with La Po...

June 19th 2013

The perfect pants: Stocking up on Zimmerli

June 27th 2012

Normal 0 false false false EN-US JA X-NONE Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tes...

The perfect pants: Stocking up on Zimmerli

Normal 0 false false false EN-US JA X-NONE   Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Bri...

June 27th 2012

Sunspel: The underwear project

October 21st 2011

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs are £25. The same model...

Sunspel: The underwear project

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs...

Socks and underwearOctober 21st 2011

The opening of Trunk Clothiers

September 8th 2010

[Cotton jacket by Beams Plus, shirt by BD Baggies and bow tie by Drake’s] Tomorrow is the official opening of Trunk, an innovative new boutique in London’s Marylebone. Though the shop has been welcoming passers-by for the past few wee...

The opening of Trunk Clothiers

[Cotton jacket by Beams Plus, shirt by BD Baggies and bow tie by Drake’s] Tomorrow is the official opening of Trunk, an innovative new boutique in London’s Marylebone. Though the shop has been welcoming passers-b...

September 8th 2010