Introducing: The new donegal coat
September 23rd 2020This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...
Introducing: PS Selvedge Chambray
August 24th 2020Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese heritage, and the typically innovat...
Introducing: PS Selvedge Chambray
Match in comments:
Yes, that's the idea Tony. Unless you're very tall or very large in the chest, it's enough for everyone...
Pink PS Oxford shirts available
August 10th 2020What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions. So this time I thought it might be good to focus on what customers...
Pink PS Oxford shirts available
Match in comments:
Wonderful, thanks Jamie. Enjoy them for years to come...
Navy jacket and jeans (with recommended cloths)
August 5th 2020A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made me last year but which I've ...
Navy jacket and jeans (with recommended cloths)
Match in comments:
I would Ciardi, Pirozzi and Ettore de Cesare probably. The softness won't vary much, the thing to watch out for is just getting a very natural shoulder - no roping at all in the sleevehead...
Escorial Tweed is available again
July 20th 2020UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you need, please request this she...
Escorial Tweed is available again
Match in comments:
I'd go for a matching lining, something very close in colour but if in doubt, a shade darker...
How to wear a cream jacket
June 24th 2020A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...
How to wear a cream jacket
Match in comments:
Ha! Fingers crossed. Mid-grey definitely...
Lockdown looks: What I really wore at home
June 19th 2020Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...
Lockdown looks: What I really wore at home
Match in comments:
It's hard sometimes to quantify precisely, because of the combination of gauge and ply - the gauge meaning it might be chunky hard but it's more loosely put together. Our shawl is a little like that....
Introducing: The Finest Cardigan
May 27th 2020This is the finest cardigan you will find, anywhere. That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tailoring. This cardigan uses...
Introducing: The Finest Cardigan
Match in comments:
Thank you, Simon, for replying. You are right, my mid-weight linen trousers rumple rather than crumple, and it will take a lot while before they crumble. I have a great affinity for linen clothes, and would love to try t...
The knit polo shirt: My Summer staple
May 20th 2020Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe. We’ve covered the smart (read tailored) side of summer dressing in quite a lot of detail...
What I wear working from home
March 23rd 2020A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...
What I wear working from home
Match in comments:
True, it's a rich mine for trousers, particularly once jackets have gone...
Baseball cap, white jeans and Ivy: Pick and choose
March 4th 2020There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...
Baseball cap, white jeans and Ivy: Pick and choose
Match in comments:
Correction . Shirt in grey brushed cotton or a suitable light grey polo shirt ....
Introducing: The button-down Friday Polo
February 12th 2020Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out there at the moment; or it m...
Introducing: The button-down Friday Polo
Match in comments:
No, they can certainly look good...
PS readership survey: The results
January 29th 2020Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...
PS readership survey: The results
Match in comments:
Ah! Not sure actually, as we've only asked this one time. But we're about to do another one, so it will be interesting to see how they compare. We do get a really nice spread of ages though. Twice during the London pop-u...
PS Watch Caps back in stock
December 16th 2019The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colour of classic flannels - would ...
PS Watch Caps back in stock
Match in comments:
60cm, but there's a lot of give in these - I find they can fit down to a 56, and certainly up to 61 or 62. When you try it on, if you do, please make sure to wear it as I do in the images - low in the front, high in the ...
The weekend capsule wardrobe
November 13th 2019A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities...
The new Lightweight Friday Polo
July 3rd 2019This is the lovely - and reader-driven - new version of the Lightweight Friday Polo. The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too transparent for them. So t...
The new Lightweight Friday Polo
Match in comments:
Thank you, yes good points. I rather liked the fading on the navy, but it suited a more casual polo, less the fine cotton of this one....
Introducing: The Sartorial Travel Guide
June 26th 2019UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too. Ove...
Introducing: The Sartorial Travel Guide
Match in comments:
Oh good, and always good to know that would be helpful Chip...
PS Shorts back in stock (with new khaki)
May 1st 2019A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the shop site. Personally, last wee...
PS Shorts back in stock (with new khaki)
Match in comments:
They're nice - I wouldn't tuck in, as you say, but nice otherwise. And they're wide but you can always slim them down if you want to later...
Everyday Denim shirts back in stock, and Lighter ...
March 25th 2019[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as som...
Everyday Denim shirts back in stock, and Lighter ...
Match in comments:
Hi Chris, Yes I would expect this I'm afraid, and sorry if we haven't been clear that it shouldn't be kept in that way for so long. The other PS fabrics are not designed to fade, whereas the denims are - that's the point...
Watch Caps back in stock – in navy and cream
January 25th 2019I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suited to tailoring; and a cream t...
Watch Caps back in stock – in navy and cream
Match in comments:
OK, good to hear. Cheers Dan...
Why I quit my job
October 5th 2018A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Permanent Style is, or what it ...
Why I quit my job
Match in comments:
I completely agree Nick, it is making everything more boring. It's a real shame - and i think will only change when men fully shift into a sports jacket and trousers (which of course, many find hard to understand). It's ...
Popular at the pop-up: Hollywood tops, linen shir...
July 25th 2018Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (above) have been particula...
Popular at the pop-up: Hollywood tops, linen shir...
Match in comments:
No, the A&S will be better, but that's clear from the price too. And the difference will be mostly in the fineness of the linen, so it depends whether that matters to you...
Kirk Originals sunglasses, Simpson London, and th...
July 23rd 2018The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factory back in November, I&...
Kirk Originals sunglasses, Simpson London, and th...
Match in comments:
It is, of course, Cleverley, not Cleverly, for whom Simpson make the leather goods (though those goods may be cleverly made!)....
Everyday Denim cloth – new batch!
July 20th 2018The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now avail...
Everyday Denim cloth – new batch!
Match in comments:
Thanks Dieter. There shouldn't be any functional difference between the two sides, other than perhaps less fade on the lighter side....
The next pop-up shop – in Fortnum & Ma...
July 2nd 2018I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ...
The next pop-up shop – in Fortnum & Ma...
Match in comments:
No, not this time. They're launching their own shop later in the year so it made less sense this time...
