Edward Sexton ready-to-wear: Hollywood-top trouse...

December 8th 2017

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 -...

Edward Sexton ready-to-wear: Hollywood-top trouse...

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchange...

Knitwear - ShirtsDecember 8th 2017

High/low dressing

December 6th 2017

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the other hand, is v...

High/low dressing

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the ot...

Hanks and scarves - HatsDecember 6th 2017

Shirtmakers and details announced for the Symposium

December 4th 2017

I'm pleased to say we have all the details confirmed for our Shirtmakers Symposium in Florence this January. Please do RSVP to [email protected] if you would like to attend. We expect it to be quite packed. The location is Palazzo Gondi, i...

Shirtmakers and details announced for the Symposium

I'm pleased to say we have all the details confirmed for our Shirtmakers Symposium in Florence this January.  Please do RSVP to [email protected] if you would like to attend. We expect it to be quite packed.  ...

ShirtsDecember 4th 2017

Begg, J. Girdwood and The Rake (Chapal, Sciamat, ...

December 1st 2017

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include some Permanent Style favourites...

Begg, J. Girdwood and The Rake (Chapal, Sciamat, ...

First off, I need to mention that the J.Girdwood website is finally up and active.  Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include ...

Casual clothing - Hanks and scarvesDecember 1st 2017

The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft and style, deep tradition and ...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craf...

Jackets - ShirtsNovember 20th 2017

Everyday Denim cloth available again

October 17th 2017

One of the lovely things about the Everyday Denim we launched a couple of weeks ago was how quickly the cloth sold. It's always hard to know how well a new type of product will do, and I'd clearly underestimated the appetite for exclusive cloth to ...

Everyday Denim cloth available again

One of the lovely things about the Everyday Denim we launched a couple of weeks ago was how quickly the cloth sold.  It's always hard to know how well a new type of product will do, and I'd clearly underestimated the a...

ShirtsOctober 17th 2017

Marol shirts – coming to London

September 29th 2017

In the past year there has been a lot of promotion and discussion of Italian shirt manufacturer Marol - since it was bought into by commodities trader and menswear enthusiast Bo Yang (below). Next month, readers in London will get a chance to see th...

Marol shirts – coming to London

In the past year there has been a lot of promotion and discussion of Italian shirt manufacturer Marol - since it was bought into by commodities trader and menswear enthusiast Bo Yang (below). Next month, readers in Lond...

ShirtsSeptember 29th 2017

Factory visit: Albini shirtings

August 28th 2017

Although we’ve covered several mills over the years on Permanent Style (such as Pennine, Loro Piana, Robert Noble and VBC), I’ve never visited a shirting mill. The fact that our first one was Albini was pure coincidence, but it worked ou...

Factory visit: Albini shirtings

Although we’ve covered several mills over the years on Permanent Style (such as Pennine, Loro Piana, Robert Noble and VBC), I’ve never visited a shirting mill. The fact that our first one was Albini was pure coincid...

ShirtsAugust 28th 2017

How to dress for very hot weather

August 16th 2017

  As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at the end ...

How to dress for very hot weather

  As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Pugl...

Jackets - ShirtsAugust 16th 2017

The D’Avino shirt workshop – Somma Ve...

July 28th 2017

As mentioned in our post on Marco Cerrato last week, much of the sartorial industry in Naples occurs outside the city - in the suburbs and towns of the surrounding area. Much of this is in the north-east, just above Mount Vesuvius, the still-active ...

The D’Avino shirt workshop – Somma Ve...

As mentioned in our post on Marco Cerrato last week, much of the sartorial industry in Naples occurs outside the city - in the suburbs and towns of the surrounding area. Much of this is in the north-east, just above Mo...

ShirtsJuly 28th 2017

Connolly: Style and fashion meet on Clifford Street

July 14th 2017

Connolly, which opened on Clifford Street at the end of last year, is one of the most interesting new menswear stores London has had for a while. It offers luxury clothing, both under its own name and a few European brands ( Charvet, Car Shoe, Stile...

Connolly: Style and fashion meet on Clifford Street

Connolly, which opened on Clifford Street at the end of last year, is one of the most interesting new menswear stores London has had for a while. It offers luxury clothing, both under its own name and a few European bra...

Bags - Belts and walletsJuly 14th 2017

D’Avino linen shirts – in denim, oatm...

June 14th 2017

I recently took delivery of a set of linen shirts from D'Avino in Naples (it's been a good quarter...) and I thought the colour selection I ended up with was interesting. I'm increasingly moving away from the more corporate colours of white and lig...

D’Avino linen shirts – in denim, oatm...

I recently took delivery of a set of linen shirts from D'Avino in Naples (it's been a good quarter...) and I thought the colour selection I ended up with was interesting.  I'm increasingly moving away from the more cor...

ShirtsJune 14th 2017

Charvet bespoke shirt: Review

June 5th 2017

First off, I would like to apologise to readers that this review has taken so long. There has simply been so much going on that it has been hard to find the time to prioritise it. Now, to Charvet. I had this shirt made last year, following two visi...

Charvet bespoke shirt: Review

First off, I would like to apologise to readers that this review has taken so long. There has simply been so much going on that it has been hard to find the time to prioritise it.  Now, to Charvet. I had this shirt mad...

ShirtsJune 5th 2017

Shirting mills and brands explained

May 15th 2017

The world of shirtings is not as confusing as suitings. As outlined in two Permanent Style pieces (on English mills and Italian mills), there is a huge variation of mills, brands and integration in tailoring cloths that can be very confusing. Shirti...

Shirting mills and brands explained

The world of shirtings is not as confusing as suitings. As outlined in two Permanent Style pieces (on English mills and Italian mills), there is a huge variation of mills, brands and integration in tailoring cloths th...

ShirtsMay 15th 2017

Shorts, slubs and natural colours: My pieces from...

May 7th 2017

As is now customary (after three seasons we can say that, right?) I picked out my favourite 10 pieces from No Man Walks Alone's stock last week. I took advantage of being in New York to go through most things in person, and there are therefore some...

Shorts, slubs and natural colours: My pieces from...

As is now customary (after three seasons we can say that, right?) I picked out my favourite 10 pieces from No Man Walks Alone's stock last week.  I took advantage of being in New York to go through most things in perso...

Casual clothing - KnitwearMay 7th 2017

Baudoin & Lange, Luca Faloni, Hanger Project...

March 8th 2017

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop. But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, Begg and the Hanger Project -...

Baudoin & Lange, Luca Faloni, Hanger Project...

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop.  But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, B...

Hanks and scarves - ShirtsMarch 8th 2017

Ethan Newton’s Tokyo store – Brycelan...

November 4th 2016

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. The tailoring is essentia...

Ethan Newton’s Tokyo store – Brycelan...

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side....

Bags - Casual clothingNovember 4th 2016

Brussels craft event

October 30th 2016

At the beginning of December, there will be an event in Brussels bringing together some of the craftsmen that featured in the Permanent Style trunk show last month - Lavabre Cadet and Michel Heurtault - as well as several others. Those others are: ...

Brussels craft event

At the beginning of December, there will be an event in Brussels bringing together some of the craftsmen that featured in the Permanent Style trunk show last month - Lavabre Cadet and Michel Heurtault - as well as seve...

Glasses and jewellery - Hanks and scarvesOctober 30th 2016

D’Avino in London

September 11th 2016

The exquisite shirtmaker D'Avino (that's the brand name, the man being Fiorenzo Auricchio) is here in London for a rare visit in two weeks. D'Avino makes to the highest level you will see, with handwork absolutely everywhere - not just the practica...

D’Avino in London

The exquisite shirtmaker D'Avino (that's the brand name, the man being Fiorenzo Auricchio) is here in London for a rare visit in two weeks.  D'Avino makes to the highest level you will see, with handwork absolutely eve...

ShirtsSeptember 11th 2016

Chinos, loafers and a sports jacket (or sweater)

August 29th 2016

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight pique-cotton shirt made by Luc...

Chinos, loafers and a sports jacket (or sweater)

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight pique-co...

Jackets - KnitwearAugust 29th 2016

How to dress pale colours for summer

July 27th 2016

  A reader recently commented that the site could do with some more practical pieces about putting clothes together – rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance between the...

How to dress pale colours for summer

  A reader recently commented that the site could do with some more practical pieces about putting clothes together – rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep...

Bags - HatsJuly 27th 2016

Introducing: The short-sleeved Friday Polo

July 13th 2016

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer. It is made in the same Caccioppoli piqué cotto...

Introducing: The short-sleeved Friday Polo

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer.  It is made in the sam...

ShirtsJuly 13th 2016

How to dress for summer – Reader question

June 15th 2016

  Simon, Would you be willing to do a post on (casual) summer dressing? It’s the area of dress I struggle with the most. Every time I go on summer/spring holidays I find myself browsing through the internet looking for a good mix of ca...

How to dress for summer – Reader question

  Simon, Would you be willing to do a post on (casual) summer dressing? It’s the area of dress I struggle with the most. Every time I go on summer/spring holidays I find myself browsing through the internet lookin...

Knitwear - ShirtsJune 15th 2016

Charvet bespoke shirts, Paris

June 13th 2016

There are many reasons to commission a bespoke piece of clothing. I think the decision I made earlier in the year to order a bespoke shirt at Charvet, however, was the first time I have done so out of pure curiosity. I used to have shirts made by Tu...

Charvet bespoke shirts, Paris

There are many reasons to commission a bespoke piece of clothing. I think the decision I made earlier in the year to order a bespoke shirt at Charvet, however, was the first time I have done so out of pure curiosity....

ShirtsJune 13th 2016

The Friday Polo – next batch available

March 2nd 2016

*Stock is now very limited. For the current position please check the Shop page* I’m pleased to say that the next batch of our Friday Polos – handmade in Naples and designed by us here in London – is now ready. Thank y...

The Friday Polo – next batch available

  *Stock is now very limited. For the current position please check the Shop page*     I’m pleased to say that the next batch of our Friday Polos – handmade in Naples and designed by us here in London – ...

Shirts - ShoesMarch 2nd 2016