Reader profile: Simon

Read MoreFeb 27th 2023

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Reader profile: Simon

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Feb 27th 2023

Look after things you love: Repairing my Reverso 

Read MoreMay 31st 2023

It can be a little galling getting a high-end watch serviced. Given the cost could be between £500 and £1000, it's easy to feel you're spending a lot of money just to get the same thing back again.  Perhaps it's easier to swallow if you've spent 2...

Look after things you love: Repairing my Reverso 

It can be a little galling getting a high-end watch serviced. Given the cost could be between £500 and £1000, it's easy to feel you're spending a lot of money just to get the same thing back again.  Perhaps it's easier to swallow if you've spent 2...

May 31st 2023

Announcing: Dry January 

Read MoreJan 1st 2024

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...

Announcing: Dry January 

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...

Jan 1st 2024

Subtle vs showy: A way to think about casual clothing

Read MoreFeb 1st 2023

There is an important factor in how we dress that I don't think we’ve ever discussed explicitly on Permanent Style, which is how subtle or showy an outfit is.  When we talked almost entirely about tailoring, worn largely in offices, it was clear t...

Subtle vs showy: A way to think about casual clothing

There is an important factor in how we dress that I don't think we’ve ever discussed explicitly on Permanent Style, which is how subtle or showy an outfit is.  When we talked almost entirely about tailoring, worn largely in offices, it was clear t...

Feb 1st 2023

How much do you actually know? An interview with Alan Flusser

Read MoreAug 4th 2023

By Manish Puri A few months ago I had the privilege of speaking with Alan Flusser about the history of New York bespoke tailoring. From the opening beats of our conversation it was clear that Alan wasn’t about to be constrained by the narrow parame...

How much do you actually know? An interview with Alan Flusser

By Manish Puri A few months ago I had the privilege of speaking with Alan Flusser about the history of New York bespoke tailoring. From the opening beats of our conversation it was clear that Alan wasn’t about to be constrained by the narrow parame...

Aug 4th 2023

Visiting the 45R headquarters, Tokyo

Read MoreAug 23rd 2023

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared.  It was late afternoon and already get...

Visiting the 45R headquarters, Tokyo

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared.  It was late afternoon and already get...

Aug 23rd 2023

Vintage stores embody ‘materialism not consumerism’

Read MoreJan 2nd 2023

During a recent trip to Manchester, I visited a lovely little vintage shop called Bionic Seven. A partner store to Levison's in London, it leans towards more modern and more sports clothing, but has quite a few little gems in amongst the racks.  I d...

Vintage stores embody ‘materialism not consumerism’

During a recent trip to Manchester, I visited a lovely little vintage shop called Bionic Seven. A partner store to Levison's in London, it leans towards more modern and more sports clothing, but has quite a few little gems in amongst the racks.  I d...

Jan 2nd 2023

The glow and romance of it: Douglas Fairbanks on stage

Read MoreJul 31st 2023

By Tom Mastronardi. Anyone that knows me appreciates my resolute affection for being well-tailored. Even as a kid raised in a decidedly blue-collar neighbourhood on Chicago’s South Side, I never required any coaxing to don a jacket and tie. But of ...

The glow and romance of it: Douglas Fairbanks on stage

By Tom Mastronardi. Anyone that knows me appreciates my resolute affection for being well-tailored. Even as a kid raised in a decidedly blue-collar neighbourhood on Chicago’s South Side, I never required any coaxing to don a jacket and tie. But of ...

Jul 31st 2023

The Eddie Bauer ‘Skyliner’ and how to find one

Read MoreFeb 26th 2024

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer.  One reason I find this exploration interesting is...

The Eddie Bauer ‘Skyliner’ and how to find one

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer.  One reason I find this exploration interesting is...

Feb 26th 2024

A guide to vintage in Japan: Harajuku, Koenji, Osaka

Read MoreMay 19th 2023

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre.  But elsewhere too - Osaka, traditionally a fashion centre in Japan, has high-...

A guide to vintage in Japan: Harajuku, Koenji, Osaka

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre.  But elsewhere too - Osaka, traditionally a fashion centre in Japan, has high-...

May 19th 2023

Expressing yourself: How to dress like Milad Abedi

Read MoreFeb 15th 2023

The photographer Milad Abedi is someone whose style I've liked for a long time, but in a quiet way. Whenever we’ve shot together I’ve been interested in what he’s wearing and found something I liked, but he wasn’t the first person I thought...

Expressing yourself: How to dress like Milad Abedi

The photographer Milad Abedi is someone whose style I've liked for a long time, but in a quiet way. Whenever we’ve shot together I’ve been interested in what he’s wearing and found something I liked, but he wasn’t the first person I thought...

Feb 15th 2023

How loopwheel sweatshirt fabric is made – at Aigat, Wakayama

Read MoreJul 3rd 2023

In the corner of the Aigat mill in Wakayama, there are a few knitting machines that look like none of the others - monsters, hybrids. The rest of the mill is split in two, with the more modern ‘sinker’ machines (below) in one half, wooden-beamed ...

How loopwheel sweatshirt fabric is made – at Aigat, Wakayama

In the corner of the Aigat mill in Wakayama, there are a few knitting machines that look like none of the others - monsters, hybrids. The rest of the mill is split in two, with the more modern ‘sinker’ machines (below) in one half, wooden-beamed ...

Jul 3rd 2023

How to sell a watch

Read MoreMar 8th 2024

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they bought, or perhaps need the cash more ...

How to sell a watch

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they bought, or perhaps need the cash more ...

Mar 8th 2024

Edward Sexton great coat: Style Breakdown

Read MoreMar 22nd 2024

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Edward Sexton great coat: Style Breakdown

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Mar 22nd 2024

How I wear a black tailored jacket

Read MoreDec 30th 2022

This is the first piece of black tailoring that’s been featured on Permanent Style, I think, outside of evening wear. Over the past three years we’ve been exploring how black’s role in the wardrobe can be expanded, beyond tuxedos and lace-ups. ...

How I wear a black tailored jacket

This is the first piece of black tailoring that’s been featured on Permanent Style, I think, outside of evening wear. Over the past three years we’ve been exploring how black’s role in the wardrobe can be expanded, beyond tuxedos and lace-ups. ...

Dec 30th 2022

How to wear a shawl or stole

Read MoreFeb 12th 2024

A shawl (or stole) can be a really practical thing to wear. Simply hung round the neck, it’s a lovely layer of warmth down the front of the body and on the back of the neck. And when looped or tied, it’s also effective protection against the cold...

How to wear a shawl or stole

A shawl (or stole) can be a really practical thing to wear. Simply hung round the neck, it’s a lovely layer of warmth down the front of the body and on the back of the neck. And when looped or tied, it’s also effective protection against the cold...

Feb 12th 2024

Little things every day: How to maintain clothing

Read MoreJul 6th 2015

  When friends ask me about looking after their clothes, it always strikes me that their questions come too late. They’ve trodden down the heel cup of a shoe, and want to know if it can be repaired; a suit is looking old and grimy and they want a...

Little things every day: How to maintain clothing

  When friends ask me about looking after their clothes, it always strikes me that their questions come too late. They’ve trodden down the heel cup of a shoe, and want to know if it can be repaired; a suit is looking old and grimy and they want a...

Jul 6th 2015

The style of King Charles: Top-level classic menswear

Read MoreSep 25th 2023

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window could see their breath. Charle...

The style of King Charles: Top-level classic menswear

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window could see their breath. Charle...

Sep 25th 2023

Introducing: The Rider’s Raincoat

Read MoreOct 4th 2023

About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...

Introducing: The Rider’s Raincoat

About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...

Oct 4th 2023

Wearing black shoes with jeans

Read MoreApr 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the answe...

Wearing black shoes with jeans

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the answe...

Apr 1st 2024

Women and clothes: An interview with Emilie Hawtin

Read MoreOct 7th 2022

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matter what our issues, women have...

Women and clothes: An interview with Emilie Hawtin

It’s not uncommon to hear men complain that they don’t know what to wear anymore, particularly to the office. Or that there aren’t any good mid-market brands, just cheap high-street and high-end luxury. But no matter what our issues, women have...

Oct 7th 2022

Five good ready-made suits under £1000

Read MoreAug 16th 2023

By Manish Puri The attention of Permanent Style has always been - and will continue to remain - trained upon the highest quality garments in the world. However, there are barriers to accessing the very best – especially with suits. You might live h...

Five good ready-made suits under £1000

By Manish Puri The attention of Permanent Style has always been - and will continue to remain - trained upon the highest quality garments in the world. However, there are barriers to accessing the very best – especially with suits. You might live h...

Aug 16th 2023

Introducing: The PS Undershirt

Read MoreMar 1st 2023

For the past five years or so, I’ve been wearing Hamilton & Hare’s tubular T-shirts under things.  They’re what I wear underneath knitwear, what I wear under a shirt, even what I sleep in. They’re the best fine-cotton tee I’ve ever wo...

Introducing: The PS Undershirt

For the past five years or so, I’ve been wearing Hamilton & Hare’s tubular T-shirts under things.  They’re what I wear underneath knitwear, what I wear under a shirt, even what I sleep in. They’re the best fine-cotton tee I’ve ever wo...

Mar 1st 2023

The Guide to Tweed: Bunches

Read MoreDec 6th 2023

In our voluminous Guide to Cloth series, we’ve already done an article on tweed. But that was about the history, the style and a little about the types. There was no mention of bunches. Today’s article takes on that introduction, fleshes out ...

The Guide to Tweed: Bunches

In our voluminous Guide to Cloth series, we’ve already done an article on tweed. But that was about the history, the style and a little about the types. There was no mention of bunches. Today’s article takes on that introduction, fleshes out ...

Dec 6th 2023

What to wear with the kids at the weekend

Read MoreApr 10th 2023

I get asked surprisingly often what I wear with my children at the weekend - when there’s a chance I’ll be running round a park, on my knees in a playground tunnel, or simply within range of a ketchup spill.  There seems to be a presumption that...

What to wear with the kids at the weekend

I get asked surprisingly often what I wear with my children at the weekend - when there’s a chance I’ll be running round a park, on my knees in a playground tunnel, or simply within range of a ketchup spill.  There seems to be a presumption that...

Apr 10th 2023