The Spring pop-up: Rubato, Bentley’s, Ludov...
March 18th 2022*Update: I forgot to say that all PS products will be there too! Sorry, forgot to mention that...* I'm delighted to say that the PS Presents pop-up shop will be back in April, in the same space at The Service, on Savile Row. For Rubato it will be th...
The Spring pop-up: Rubato, Bentley’s, Ludov...
Match in comments:
Yes, actually. I have one and just need to shoot it...
A collared cardigan under a jacket: Ciardi and Co...
March 9th 2022In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s. Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untucked. The same fear ...
A collared cardigan under a jacket: Ciardi and Co...
Match in comments:
Hi, In general no, I haven't, at least from a style point of view. I have usually stayed with the tailor's preference. However, over time my body has got a little bigger and as a result it has sometimes made sense to cut...
The formality of types of knitwear
March 4th 2022There is an outfit I regularly recommend to consultancy clients who have office jobs – professional people – where suits have fallen by the wayside. It comprises a pair of tailored trousers (perhaps flannel), some beautiful but c...
The formality of types of knitwear
Match in comments:
Probably better untucked...
The Real McCoy’s: Modern authenticity, casual luxury
January 24th 2022Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to interview Emika Tsujimoto - the...
The Real McCoy’s: Modern authenticity, casual luxury
Match in comments:
Current army officer here. They’re just clothes. Gotta get over it....
Tonal dressing – with new Indulgent Shawl C...
January 21st 2022Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for your patience, and for ridin...
Tonal dressing – with new Indulgent Shawl C...
Match in comments:
There's is nice, but has a seam in the back of the collar which is always something I've preferred not to have when I can...
Perro: The collection tried and reviewed
January 10th 2022I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at menswear shops Linnegatan 2 an...
Perro: The collection tried and reviewed
Match in comments:
Yes...
The guide to Shetland sweaters: Part two, brands
December 15th 2021By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten your metaphorical vegetables...
The guide to Shetland sweaters: Part two, brands
Match in comments:
I only wear Bosie because I found everyone else itchy. To me they're as soft as synthetics....
The guide to Shetland sweaters: Part one
December 13th 2021By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of the brands on Permanent St...
The guide to Shetland sweaters: Part one
Match in comments:
I'm not sure it would look off, but you might not find it that warm. Lambswool doesn't have to be like that, and merino can be different thicknesses. You're probably better off with a slightly thicker merino...
Introducing: The Cashmere Rugby
December 8th 2021*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new shearling colour , there was a r...
Introducing: The Cashmere Rugby
Match in comments:
Hello Avi, yes it will but not until later in the year....
Why does good knitwear pill?
November 22nd 2021Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, it might pill more than the che...
Why does good knitwear pill?
Match in comments:
Yes that's right, and yes they usually do...
Repair, recycle and de-pill knitwear: Cashmere Ci...
November 8th 2021One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes; I steam and brush my suits (...
Repair, recycle and de-pill knitwear: Cashmere Ci...
Match in comments:
Thank you!...
The guide to knitwear fibre: Wool, cashmere and c...
October 18th 2021One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In our first chapter of this serie...
The guide to knitwear fibre: Wool, cashmere and c...
Match in comments:
Pleased I could help Nicholas. Smedley is good value, but they only do finer knits generally...
Autumn/Winter Top 10: Wax, Ivy and secateurs
October 11th 2021This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily because men still don’t ...
Autumn/Winter Top 10: Wax, Ivy and secateurs
Match in comments:
I did briefly, you're right, but ended up giving them back...
Comfortable yet elegant: A cosy winter combination
October 6th 2021*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about this one - worn for a rec...
Comfortable yet elegant: A cosy winter combination
Match in comments:
That sounds nice David, yes, although is it wool? Is it worsted/smooth? Are we talking a high-twist suiting-like material?...
What would I buy from Massimo Dutti?
September 1st 2021When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’ in various categories of clo...
What would I buy from Massimo Dutti?
Match in comments:
This is a Spanish brand born in the end of the XX century. It chose an Italian name just to sell better abroad, convinced that even iniciated fashionists think that good taste is only Italian. Today, there are so many go...
The guide to types of knitwear: Gauge, end and ply
August 27th 2021As men start to dress more casually, knitwear is becoming ever more important. It’s more often the top layer of an outfit, and so holds greater responsibility to both flatter the wearer and reflect their style. It deserves proper, in-depth ...
The guide to types of knitwear: Gauge, end and ply
Match in comments:
Hello YJ, Happy to help. A fair bit of it depends on the style you like. For instance, the Rubato knits are a nice shape in that they are shorter and bigger in the chest, but that might not be the style for you. The Cash...
Desert boots (and knitwear, and bespoke) at Anglo...
June 4th 2021Somehow, Jake and Anglo-Italian manage to keep relatively under the radar here in the UK, despite being one of the few classic-menswear shops keeping that spirit relevant. Perhaps it’s because they don’t actively seek out mainstream cov...
Desert boots (and knitwear, and bespoke) at Anglo...
Match in comments:
Thank you....
Introducing: The Finest Polo
May 19th 2021This knitted polo we’re launching on the PS Shop today is in some ways just a short-sleeved version of the Dartmoor. It has the same finest-in-the-world make (hence the name), the same reinforced collar, and the same top-end merino. It is also...
Introducing: The Finest Polo
Match in comments:
It hasn't, but yes that's a nice idea...
Rubato officer’s chinos: Review
May 14th 2021I've come to really like these Rubato chinos, but it’s worth saying from the outset that they're not the originals. I had them narrowed after a few weeks, as I found the leg too wide. In the thigh it went from 33.5cm to 32cm, and in the hem f...
Rubato officer’s chinos: Review
Match in comments:
They're quite difference materials really, denim is a lot tougher and coarser. It's not really trying to be smart at all, whereas chinos often are in some ways. To be honest I haven't done much on it as it's just not som...
Dalmo made-to-measure cashmere
May 3rd 2021In recent weeks we’ve talked about hand-framed knitwear - the slow knitting process used on knits like the Stoffa ribbed polo and the Saman Amel cricket sweater . I’ll do a more in-depth piece on the process later, but today I wanted to...
Dalmo made-to-measure cashmere
Match in comments:
Hey Simon, I hope you're well. Are you aware of how to get in contact with Dalmo? I'm interested in commissioning an MTO knit and have tried their Instagram to no avail and they don't seem to have an accessible website...
Spring/Summer Top 10: Chores, shirts and sweats
April 30th 20211. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats in cottons, particularly vint...
Spring/Summer Top 10: Chores, shirts and sweats
Match in comments:
Thanks for the reply! Yeah, then it's not what I am looking for unfortunately. The search continues!...
Saman Amel hand-framed cricket sweater: Review
March 31st 2021Last week we discussed the fit of knitwear, using the example of a vintage-styled Stoffa knit to look at the current vogue for shorter, wider cuts. This week we have an interesting contrast: another made-to-measure piece, from Saman Amel, but in a ...
Saman Amel hand-framed cricket sweater: Review
Match in comments:
Hopped over here from your Saman mention in the comments thread of your latest cotton sweater post. Wow, this is really, really nice. A distinct V neck that's not too snug and not too deep. The sweater has heft, but stil...
Review: Stoffa ribbed polo (and vintage knitwear ...
March 17th 2021Reviewing this jumper from Stoffa is a good opportunity to discuss the current trend of knitwear being cut shorter and wider, in something of a vintage style. The way knitwear is usually designed to work, the ribbing at the bottom sits on top of th...
Review: Stoffa ribbed polo (and vintage knitwear ...
Match in comments:
Not in something very close in style, no. Our Cashmere Rugby is a beautiful piece but a more classic style and cut...
Casual chic: The inspiration of vintage leisure a...
February 15th 2021The origins of the ‘casual chic’ look we’ve discussed in recent months - which I see as a route forward for relaxed yet smart menswear - can perhaps be seen in the leisure and sportswear of the 1930s. That era saw the growth of le...
Casual chic: The inspiration of vintage leisure a...
Match in comments:
It wasn't part of the same thing no, it came later. Nothing is timeless Joshua, I wouldn't suggest that's a good way to think about it!...
Behind the scenes at the Loro Piana factory
February 8th 2021When we were talking about Loro Piana on a recent post, a reader inquired about the manufacture and what I knew about it. I thought it would be interesting, therefore, to publish in full this chapter from The Finest Menswear in the World , my book f...
Behind the scenes at the Loro Piana factory
Match in comments:
Hello All, I recently found a cotton suit by Loro Piana in a lovely sky blue with interior jacket label identifying the fabric at Cotton Flower. Is anyone familiar with this fabric? I’m curious to its weight etc....

























