Introducing: The Sartorial Travel Guide
June 26th 2019UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too. Ove...
Introducing: The Sartorial Travel Guide
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Oh good, and always good to know that would be helpful Chip...
The Japanese Bespoke Symposium, Tokyo
May 29th 2019I was more nervous than usual at this, our first Symposium in Japan. Partly I think it was because of the speakers: sitting alongside Kamoshita-san (above) is intimidating for anyone. But mostly it was cultural. I was very conscious of being the onl...
The Japanese Bespoke Symposium, Tokyo
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I don't know of any Dominic, no, and to be fair haven't tried Yamagami's work either. I think it's fair to say that the shoemakers have really stood out for delivering work better than some places they trained with - tha...
Fur clothing: Ethics and sustainability
May 24th 2019We recently published an article looking in depth at the sustainability of luxury, bespoke menswear, which seemed to go down well. So here is the second part of that interview, with American writer Alden Wicker. In it we specifically focus on fur, w...
Fur clothing: Ethics and sustainability
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Hi Simon, this is a very interesting and complex topic. It has taken me a long time to decide what I think on the issue. My wife inherited three furs from my grandmother when she passed away six years ago. I don't ...
PS shirts available to try in Prologue, Stefano B...
May 21st 2019Despite the inquiries readers often make during the pop-up, we have no plans to open a permanent shop. However, we have started working with a few friends around the world to make it easier to try on the various shirts and polo shirts. Last year, St...
PS shirts available to try in Prologue, Stefano B...
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Yes, to try on...
Kathryn Sargent chalk-stripe suit: Style Breakdown
May 10th 2019Kathryn Sargent, perhaps unexpectedly, is one of the most structured and square-shouldered of the suit styles in this series. The make is most similar to Huntsman, which we featured here as a hunting jacket in their house tweed, while Chittleboroug...
Kathryn Sargent chalk-stripe suit: Style Breakdown
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I wouldn't say it would be that versatile, but it is nice, some real character in that blue - a little like an airforce blue flannel, but a touch subtler even than that I think you'll find it great with white and navy, b...
How sustainable is luxury, bespoke clothing?
May 8th 2019Sustainability might be a hot topic at the moment, but it’s one I’ve always felt has particular relevance for the Permanent Style audience. As consumers, we care more than average about clothes. We know and we care about quality. We deli...
How sustainable is luxury, bespoke clothing?
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I don't see much overlap to be honest. Those brands (and potentially the watch market) have been a little hyper-driven, and if anything I would say some of the more crafted brands we cover are probably taking market away...
The future of media and fashion: Handcut Radio in...
May 3rd 2019This was a very good talk. I don't mean to sound surprised - I wasn't - but it's worth stating plainly how good this podcast interview with Aleks Cvetkovic was. It was fun - we laughed and said 'exactly!' a lot. But it was also substantive. Not too ...
The future of media and fashion: Handcut Radio in...
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Hi Simon, For me your episode is a lonely high point, aside from a few (apparently accidental) entertaining biographical passages. Hearing interviewees gush about their product or service to an interviewer armed only wit...
Come to the Japanese Bespoke Symposium – in...
May 2nd 2019For all readers in Japan - or who happen to be travelling there next month - you are cordially invited to our first Symposium event in the country. The talk will take place on Wednesday, May 22nd in the Quartz Gallery, Shibuya, and will discuss the ...
Come to the Japanese Bespoke Symposium – in...
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You should receive a reply, but not necessarily for several days. They will email everyone at some point before the event though. Thanks...
Working with craft companies – a talk with ...
April 30th 2019This talk is next week, so do RSVP if you want to come along. It will be in the same vein as the Sartoria Ciardi one we did this year, but here with Douglas, Gianluca and I talking about our different backgrounds, how we came to be involved with cra...
Working with craft companies – a talk with ...
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Thank you to Simon, Gianluca and Douglas, and Mark's Club, for a lovely evening last night, with inspiring stories and commentary....
My new favourite underwear: Hamilton & Hare ...
April 15th 2019*My experience of this underwear in the months since has not been as good, and I would therefore not recommend it as highly. I experienced quality issues with both the waistband and the material* Long-time readers may remember The Underwear Project ...
My new favourite underwear: Hamilton & Hare ...
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Take a look at Randies. They are a relatively new company but I find the quality excellent - great fit and their ‘nut sack’ is a clever invention that supports and gives easy access....
Best US shop 2019: The Armoury (or, how to break ...
February 27th 2019Best shop in the US: The Armoury Runner-up: Sid Mashburn Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s not surprising. It stocks all the thing...
Best US shop 2019: The Armoury (or, how to break ...
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Thanks Dennis. So aside from the quality, do you mean someone is not being honest? Sorry I didn’t quite understand...
Our first Hong Kong Symposium – please RSVP
February 22nd 2019Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption and luxury, which should be re...
Our first Hong Kong Symposium – please RSVP
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Hi Ignacio, They said they would email confirm with everyone every week. If you haven't heard back yet, then yes it's worth checking with them...
The pop-up, the goods, and the opening party
February 21st 2019Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. I...
The pop-up, the goods, and the opening party
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Yes, we plan to Tim, but we don't know when yet. We're heavily dependent on available spaces from friendly landlords. The idea would be to do another in Autumn/Winter though, so before Christmas....
Pop-up number 4! Come to the opening party…
February 12th 2019The opening party for our pop-up shop on Savile Row is next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2 Bryceland's, Adret and The Ant...
Pop-up number 4! Come to the opening party…
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Hi There's a little more detail on the announcement post here. It's Adam Rogers (ex-Purple Label among other things) and his business partner, and they're producing a small collection of bags, accessories and clothing - ...
One million readers on Permanent Style
February 5th 2019In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be people re-posting images, interes...
One million readers on Permanent Style
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Many congratulations, Simon. This calls for another limerick....?...
New York bespoke tailors – Updated
January 29th 2019This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this is an area with a lot of misinf...
New York bespoke tailors – Updated
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The central issue is that you need to establish and maintain a relationship with your tailor. That requires regular access to your tailor, whether bespoke or MTM. If you live in the US, a Row tailor requires a combinatio...
New pop-up brands announced: Adret, Prologue, Ant...
January 22nd 2019In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Anthology and Adret will be featured ...
New pop-up brands announced: Adret, Prologue, Ant...
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Hi Jacob, I would ignore Dream Bespoke and Raja Fashion. On the other two, WW Chan is a great tailor, with history and a good pedigree. The Anthology is a younger outfit, but also high quality. I'd recommend both...
Two reader stories: Starting and building a wardrobe
January 21st 2019In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have much capacity, and mo...
Two reader stories: Starting and building a wardrobe
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I think there's probably lots you can take from traditional country clothing, MB. In the UK, that would be looking at things like tweed jackets, cord or moleskin trousers, and more substantial boots. It all goes together...
The Permanent Style Awards 2019
January 14th 2019What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus the artisan of the year award w...
The Permanent Style Awards 2019
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Thank you. The awards have closed, as the winners were announced in various posts in January. But thanks for the votes - I'm sure they appreciate them!...
New pop-up shop – with Bryceland’s, O...
January 7th 2019I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...
New pop-up shop – with Bryceland’s, O...
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Yes it will Carl. Not currently, no......
Merry Christmas everyone
December 25th 2018Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag, Begg scarf, Baudoin &am...
Merry Christmas everyone
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Thank you Alf, and my best wishes for your health in the new year as well. Simon...
What’s been your favourite post?
December 19th 2018As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what your favourite is too...
What’s been your favourite post?
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Thanks Tom. If you have any other suggestions do let me know...
I hate Christmas jumpers
December 7th 2018There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the oceans, and I understand those that...
I hate Christmas jumpers
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A real Christmas jumper, you probably are yes. But, I'd suggest a jumper in a decorative knit - a Norwegian-style knit, a Fair Isle, an Arran, anything along those lines. To a lot of people that's Christmassy and you can...
The Blackhorse Lane haberdashery
November 16th 2018Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in person (always particularl...
The Blackhorse Lane haberdashery
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after buying 1 blackhorse lane jeans and a pair of Oni denim and going down the rabbit hole for about 2 weeks... for jeans durability sweet spot seems to be 15-20 Oz. anything less "rubs out" quicker, anything more "brea...
Bespoke v Made-to-Measure: Eduardo de Simone jackets
November 14th 2018When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an experiment. He offered to make me...
Bespoke v Made-to-Measure: Eduardo de Simone jackets
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I think the TD9 is great, but I wouldn't say it's that similar to this one - this is rather warmer and lighter. I'm afraid I haven't seen anything else like it, but please do let me know what you find!...

























