Pop-up 6 is coming! Discover the brands
February 24th 2020Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the final two brands this week: Scott...
Pop-up 6 is coming! Discover the brands
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Navy would be my first thought, then cream knitwear. Maybe black as well?...
Fashion and sustainability: Interview with Alex M...
February 19th 2020As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch with the Centre for Sustainable...
Fashion and sustainability: Interview with Alex M...
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Hi my name is Poorvi, I am a student of MSc Marketing. I am working on dissertation for my masters degree. I have a question regarding sustainability in fast fashion industry can someone is their to have chat/discussion ...
Paolo Martorano bespoke, New York
January 31st 2020Most bespoke tailoring in New York is structured differently to the old houses of Europe. It tends to be based around a designer or salesman - with extensive bespoke experience - rather than a cutter. There are exceptions of course, including Leona...
Paolo Martorano bespoke, New York
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I will be meeting with Paolo next month at his shop in NYC to commission an overcoat. I will try to remember to ask him about his cutter and tailor and their whereabouts and report back. Obviously, I'm not as concerned a...
PS readership survey: The results
January 29th 2020Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...
The Permanent Style Awards 2020: Value, investmen...
January 15th 2020The Permanent Style Awards this year are about pieces you love, value and would recommend. Plus local shops and the feminine eye. There are two awards intended to create a pool of ideas for everyone else: the value or budget piece you would most re...
The Permanent Style Awards 2020: Value, investmen...
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Having just bought their navy shawl cardigan to replace a beautiful Roberto Collina I accidentally shrunk, I’d say you’re right. It’s fine for what it is; but there are a few missteps in fit and finish that make it...
Masaru Okuyama bespoke shoes: Review
January 1st 2020Masaru Okuyama - the Japan-trained but Hong Kong-based shoemaker - made me this pair of shoes over the past 10 months. Their relevance is twofold. As a review of Masaru and his work, of course, but also as an experience of Japanese shoemaking, as t...
Masaru Okuyama bespoke shoes: Review
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CNC is very accurate but wood and its peculiarities is not. Even with a closed grain medium density wood like beech or Obeche there are still problems with that type of machining using tools. Having read many bespoke mak...
Junk clothing and joke clothing
December 23rd 2019In recent weeks two friends inadvertently coined similar phrases, in relation to what they saw as wrong with clothing today. One referred to the buying of large volumes of cheap clothes - often plastic, often made in poor labour conditions - as &ls...
Junk clothing and joke clothing
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Hi John Plummer, I understand what you're saying. I think we've all felt that at (more than) one moment in our life. We buy a dishwasher and see it on sale two weeks later. But let's pause for a moment and ask ourselves ...
The Permanent Style readership survey (with prize)
December 18th 2019*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been about the readers. Word of mou...
The Permanent Style readership survey (with prize)
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Thanks for letting me know...
How I’d shop on a budget
December 13th 2019With its aim of covering the finest, quality menswear in the world, Permanent Style’s coverage varies widely - from suits for £1500 to those for £7000, £150 shirts to £500 ones. Although I’ve always wanted to cov...
The vintage industry: Interview with Wooden Sleepers
October 18th 2019Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, the misconceptions about it, an...
The vintage industry: Interview with Wooden Sleepers
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I have made a lifestyle out of second hand clothes shopping. If you saw my collection your jaw would drop. I’ve been thrifting since 1971 and l rarely bought from vintage stores because l love the hunt ! I have extraor...
Marrkt sale: Finding a good home for my second-ha...
October 11th 2019Few things annoy me more than waste. I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irritates me. I've said before (a...
Marrkt sale: Finding a good home for my second-ha...
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I wouldn't say bespoke holds its value at all unfortunately. People do appreciate the handwork, but the fit is always a little unusual. True on brand, particularly with more menswear-centred ones like Real McCoy's...
The demise of the influencer?
October 7th 2019There have been some signs recently that the era of the influencer has peaked. In a recent Business of Fashion article , brands and PR agencies talked about how expensive Instagram has become. “If Instagram launched today, we would be laughin...
The demise of the influencer?
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Great Post. What you think Influencer Marketing can change the marketing way?...
Come to the next New York Symposium – on Iv...
October 5th 2019I'm delighted to say that the next New York Symposium will be held in just under three weeks - with Alan Flusser, Sid Mashburn, Todd Snyder and Nick Sullivan. It is on Thursday October 24th, at Town Stages in Tribeca from 6:30pm. RSVP is essential, ...
Come to the next New York Symposium – on Iv...
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There might be alternative views on attendees but it was a pleasure (after using Google to find articles/interviews) to read about Christian Chensvold, Richard Press, Paul Winston and Charlie Davidson. Thanks Evan. It is...
If you only had five shoes: A capsule collection
September 6th 2019This series of posts on building a core wardrobe has proved incredibly popular – and now has its own dedicated Guide page here . I’m sure it’s useful to guys that are just starting out, trying to decide whether to get that vers...
If you only had five shoes: A capsule collection
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Cheers Simon. Really appreciate this!...
Is bespoke worth it?
September 4th 2019A reader recently commented that, as a newcomer, he struggled to see why he would get into bespoke tailoring - given the number of negative experiences I often report. It made me realise that I rarely set out the case for bespoke (both for and agai...
Is bespoke worth it?
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I still have the suit Ammi made for me, beautiful work....
Panic, spite and satisfaction: My job now
August 21st 2019The memory that comes back vividly is cycling over to the Drake’s office, on a Boris Bike. I was going to see Matt and Nathan for some reason, and then going for a drink afterwards. I had a moment of sheer panic. Riding along, I started freaki...
Panic, spite and satisfaction: My job now
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You need your own developer. Anything beyond the basic WP functionality and design templates will need a developer....
The PS Presents opening party with Holland &...
August 20th 2019The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take plac...
The PS Presents opening party with Holland &...
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I don't, though I know others do. From what I've heard, though, they're good value for money - and for a shoe in that price range, I think the last shapes they have a really nice. And a good range of styles too...
Fashion terms and what they mean – by Bruce...
August 19th 2019Today on Permanent Style, we offer this little palette cleanser of a piece by Bruce Boyer. As ever there is truth in the humour, the sarcastic points highlighting the ever-pressing need of the industry to offer something new and exciting – and...
Fashion terms and what they mean – by Bruce...
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JB As usual, Mr. Boyer was right. Things WERE better 50 years ago....
Holiday snaps 2019: No shorts in the city
August 14th 2019I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything. I normally write a post running through things worn on holiday, as I know readers find it interesting having diffe...
Holiday snaps 2019: No shorts in the city
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'It's possible to be overdressed in this way, too'. If such an outfit which you are wearing or for example an outfit like a shirt/polo with linen trouser and espadrilles can seem overdressed then what does the average cr...
Interview: Gene Krell, a life in clothing
July 31st 2019Gene Krell is a legend. Today the international fashion director for GQ and Vogue in Japan, he ran the seminal glam and dandyism shop Granny Takes a Trip from 1969 and later worked with Vivienne Westwood. He is a punk, a buddhist and a philanthropis...
Interview: Gene Krell, a life in clothing
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I don't agree with Gene's comment about Japanese fashion and Yakuza etc. He said: "It’s only since the adoption of American dress in the 50s that any of this has been real. They’d never seen clothes like that before....
Video: How to pack a suitcase
July 26th 2019For most people, the main problem with packing is fitting everything in. If you're carrying a suit, however, you're also faced with the trickier problem of avoiding creasing. I've long used a technique that involves wrapping jackets and trousers aro...
Video: How to pack a suitcase
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Many thanks for your kind help here!...
What is authenticity?
July 24th 2019I never used to like the word ‘authentic’ as applied to menswear. Back in the years following the 2008 financial crisis, when everyone was looking backwards and terms like ‘heritage’ and ‘craft’ were popular, &ls...
The pop-up shop is back in September, with six ne...
July 19th 2019I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as...
The pop-up shop is back in September, with six ne...
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Hi Jonathan, It's not I'm afraid, but this is all really useful. I did try a prototype of the sweater in grey but the melange is not great in a fine merino sweater like this - not like a normal mid-weight cashmere. Out o...
The inside of a London factory – by Paul of...
July 15th 2019When we covered SEH Kelly last year and talked about the writing of its founder, Paul, some readers commented that they'd like to read more by him. So I asked if he'd write a little piece about the world of London's garment factories. I hope you enj...
The inside of a London factory – by Paul of...
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Not much more Pete, there is some more information on StyleForum but obviously the important thing is to respect their privacy and so on...
