The best cloths of Autumn/Winter 2018
October 19th 2018This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably time to use these recommendat...
Why I quit my job
October 5th 2018A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Permanent Style is, or what it ...
Why I quit my job
Match in comments:
I completely agree Nick, it is making everything more boring. It's a real shame - and i think will only change when men fully shift into a sports jacket and trousers (which of course, many find hard to understand). It's ...
How to hold trunk shows
September 14th 2018Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked me. I had introduc...
How to hold trunk shows
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I think you need to be seriously interested, but I don't think most would expect it, particularly if you've never seen the product before. If you want to be sure, you can always ask the shop or brand, and that makes you ...
The Permanent Style Guides
August 13th 2018After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together some of the most useful referenc...
The Permanent Style Guides
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Excellent idea. You’ve had some posts on style but some practical advice on how to judge quality (and perhaps your impression of some of the major RTW brands) would also be great. The sense I get is that the number of ...
Introducing: The lightweight Friday Polo
August 6th 2018Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and best suited to the othe...
Introducing: The lightweight Friday Polo
Match in comments:
That's unfortunate! Appreciate the response, cheers Simon....
Everyday Denim cloth – new batch!
July 20th 2018The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now avail...
Everyday Denim cloth – new batch!
Match in comments:
Thanks Dieter. There shouldn't be any functional difference between the two sides, other than perhaps less fade on the lighter side....
Come to the pop-up opening party!
July 11th 2018The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson London, Fox Brothers, Luca F...
Come to the pop-up opening party!
Match in comments:
You couldn't really have it made in that time Rick. It would be weeks until the first fitting and you'd need two or three for bespoke. Even made-to-measure you wouldn't get a fitting in that time with and you'd want one....
The next pop-up shop – in Fortnum & Ma...
July 2nd 2018I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ...
The next pop-up shop – in Fortnum & Ma...
Match in comments:
No, not this time. They're launching their own shop later in the year so it made less sense this time...
The Media Symposium – the dinner and party
June 19th 2018Our Symposium on fashion and the media, held last week at Teatro del Sale in Florence, might have been our most enjoyable yet. Certainly, it ran the smoothest, with no logistics issues and a set of speakers that, frankly, could each have talked for ...
The Media Symposium – the dinner and party
Match in comments:
It looks really nice. Looking forward to reading the review....
Come to (Summer) dinner at Huntsman
June 18th 2018Last year we held a wonderful dinner for readers at Huntsman - celebrating different types of evening wear, with attendees the winners of a competition for evening outfits. This summer we have decided to do the same again, but celebrating all that i...
Come to (Summer) dinner at Huntsman
Match in comments:
Hi Simon, A great initiative yet again! For folks like my myself, who just couldn't participate in it, it would be of great interest in also seeing afterwards pics taken when the attendees are arriving at Huntsman's. Jus...
Video: In conversation with Lorenzo
June 1st 2018As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's doing fittings, to the various ...
Video: In conversation with Lorenzo
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Yes, it's easier to get good fit in RTW shoes than in RTW tailoring...
Introducing: The PS Shorts
May 30th 2018Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably been the longest to completion, b...
Introducing: The PS Shorts
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Well, I try to keep it slimmed down if I can. So I have a single house key in the change pocket of my trousers, then a phone and thin card wallet in the pockets of my overshirt. Sunglasses maybe in another pocket or tuck...
The Media Symposium – please RSVP
May 23rd 2018Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts A casual travel wardrobe: What I wore in LA June 12 th 2026 &a...
The Media Symposium – please RSVP
Match in comments:
Yes, please just RSVP to the address on the invite. Thanks...
Hong Kong: A sartorial shopping guide
May 14th 2018Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its vibrancy and international fl...
Hong Kong: A sartorial shopping guide
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I have been, but not for a few years Shem so I can't really comment I'm afraid...
The next Symposium: Menswear and modern media
April 28th 2018In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced. There will also be an exhibition of tailors in a va...
The next Symposium: Menswear and modern media
Match in comments:
Yes, it will be published tomorrow......
Melbourne: A sartorial shopping guide
April 9th 2018Australia might not be the first country anyone associates with tailoring and classic menswear, but Melbourne has a greater range than most of the rest of the country. This is partly due to the fact that it has clear seasons, with a few weeks where s...
Melbourne: A sartorial shopping guide
Match in comments:
I'm afraid I don't have any experience and don't know any others, sorry...
Sartoria Pasinato: Progressive tailoring in Vicen...
April 6th 2018Sartoria Pasinato, in the pretty town of Vicenza in north-eastern Italy, is an interesting example of a progressive tailor that still retains bespoke traditions. Vicenza is industrial and wealthy, famous for its Palladian architecture and for the Ol...
Sartoria Pasinato: Progressive tailoring in Vicen...
Match in comments:
You're right, they are pretty similar. I'd say one big difference is accessibility, in that Vergallo were coming to London a lot. That's what really put them on a lot of people's radar...
The fashions of classic menswear
March 16th 2018Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly influenced by our peers and th...
The fashions of classic menswear
Match in comments:
Nothing is really timeless - they go up and down over the decades just as lapel widths increase and decrease. But I like a slightly higher gorge, as it flatters the shoulders rather than the chest. And the absolute key i...
Everyday Denim shirts available
March 14th 2018I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. The fading around the cuffs, pl...
Everyday Denim shirts available
Match in comments:
Always a struggle. The denim is more casual, yes. But at the same time, it is designed to be a smart version of a denim shirt - a smart shirt that has that slight texture and fading - so it's not a lot more casual. The c...
Watch caps back in stock
February 26th 2018I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy and grey in 100% cashmere. They...
Watch caps back in stock
Match in comments:
Yes... Just might be a couple of weeks. Issues with the factory unfortunately...
An evening with Ciardi
February 24th 2018In a couple of weeks (Wednesday, March 7) Sartoria Ciardi will be coming to London for the first time. They will be holding a trunk show all day on Thursday 8th, but we thought it would also be nice to have an event the night before. So on the Wed...
Best Artisan of 2018: Musella Dembech (Or, rating...
February 2nd 2018Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan in 2017 is simply not enough, in my...
Best Artisan of 2018: Musella Dembech (Or, rating...
Match in comments:
Musella Dembech is surely one of the best young Italian tailors. Beautiful clean cut. We wish him the best. Take care Mirko...
Best Brand 2018: Drake’s (or, how to expand...
January 29th 2018Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like brands for m...
Best Brand 2018: Drake’s (or, how to expand...
Match in comments:
I'm not sure on which ones are made where to be honest Malcolm. It has varied a bit. The Portugal ones I've seen and talked to other readers about haven't had as nice a collar and had more variation/shrinkage...
Best Media 2018: ‘Die, Workwear!’ (or...
January 26th 2018Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in our Media of the Year category (pa...
Best Media 2018: ‘Die, Workwear!’ (or...
Match in comments:
No, we certainly have no plans to do that. I don't know re Derek I'm afraid, but I can ask next time I speak to him...
Best Customer Service 2018: No Man Walks Alone (o...
January 24th 2018Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards - launched earlier this month...
Best Customer Service 2018: No Man Walks Alone (o...
Match in comments:
I guess things have changed. Have sent emails to them and literally no response. Emails were regarding a wide ranging of things and still no reply - reward points not credited to account - product information - order tha...

























