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Everything seems to be happening at once at the moment. Next week the Permanent Style magazines should be here, which is probably the most exciting thing. On Monday we held our first Gathering dinner, which everyone seemed to really enjoy. And we’re just doing a few last things (captions, end matter) on the Thames & Hudson book. 

Thank you so much to everyone that has been a part of this journey over the past eight years. You guys tell me all the time how valuable Permanent Style is to you, but it’s equally great having such engaged, enthusiastic visitors. Thank you.

The image above is an outtake from our shoot for the author’s page of the T&H book. Unfortunately the style of that section is black and white, but perhaps it enables us to appreciate the line of the Cifonelli shoulder, lightly padded but finishing in that characteristic roping, and the attractiveness of a rather broader lapel. (Both of which, by the way, are things you can watch out for in RTW, or request from any tailor, not just Cifonelli.)

The items are all from the book itself: my navy Cifonelli suit; my first bespoke Cleverleys; a Kiton shirt, a Drake’s tie and a Begg scarf. 

Wearing a scarf like this under the lapels of a jacket adds a nice touch of texture and colour. It also emphasises the flattering lines of the jacket itself, in and out of the waist. Normally a scarf covers up a jacket, but this accentuates it. 

Tying the scarf loosely just below the tie knot is also an effective look, and frames the shirt and tie nicely. But it does risk looking a little too put-together. 

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As one of your engaged, enthusiastic visitors that frequently goes off topic……

I have read your blogs for a while and have learned a lot but most of all I am impressed with your helpful answers to questions from people like me, and indeed me.

Through my learning on here, introductions to the people/companies you review etc I have managed to build up what I consider a strong office/work wardrobe and a good daytime/ semi casual one. In theory I know what I’d need for black/white tie type evening wear but for the once a year I go to such events it doesnt yet seem worth investing in such items.

Where I feel “exposed” though is for evening wear that is fairly formal but below black tie. The items I have to date feel too “business”, though that may be just because I wear them to the office, but I am not sure what to change to make it feel formal but not business.

I’d guess its very dark colour with mohair blend fabric but is there anything else in either fabric or cut etc? I’m not very good at visualising something and the book of mohair blend fabrics I was looking at the other day just looked liked normal pure wool worsted fabric and very uninspiring.


So that’s where you were off to when I passed you in Temple the other day. And there was me thinking you’d gone back to legal journalism!


I like Sam would love a post on non-formal evening wear. The time for me (other than black tie) is the best for expressing style and elegance.


Thank you Simon. May I ask what is the width of the lapel on your Cifonelli suit?


Thank you sir for this fine contribution to our world. For a guy that just started my sartorial journey, this place is a safe haven one can turn to for great inspiration and solid advice on style. Maybe a future addition to the blog could be a section on gentleman manners and other things pertaining to this subject.


Simon, it’s interesting that blogs and the internet in general were said to be the end of print journalism. Here you are, via your blog, discussing your new print titles! It increasingly seems to be that they feed off each other. Thank heavens for that.

Bertie Wooster

Simon…is it alright for men to wear cotton or light weight scarves during the summer with suits or otherwise or is that a bit over the top…I guess it is totally fine if you are a woman doing that with Hermes scarves but not sure about us men folk