Video: In conversation with Lorenzo

June 1st 2018

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's d...

Video: In conversation with Lorenzo

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's d...

June 1st 2018

Unexpected texture and colour – Denim and linen

March 19th 2018

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of ...

Unexpected texture and colour – Denim and linen

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of ...

Jackets - ShirtsMarch 19th 2018

The duffle coat

March 9th 2018

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

The duffle coat

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

Casual wear - OvercoatsMarch 9th 2018

Monochrome and concrete: Styling grey, charcoal and...

March 1st 2018

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusua...

Monochrome and concrete: Styling grey, charcoal and...

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusua...

StyleMarch 1st 2018

Bespoke commissions – What I should and shoul...

September 20th 2017

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Bespoke commissions – What I should and shoul...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Black tie - JacketsSeptember 20th 2017

Bespoke double-breasted denim jacket – from C...

April 7th 2017

The attraction of denim for the modern, sartorial man is easy to understand. In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive. It retains the ...

Bespoke double-breasted denim jacket – from C...

The attraction of denim for the modern, sartorial man is easy to understand. In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive. It retains the ...

Casual wear - DenimApril 7th 2017

The cap

November 30th 2016

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures,...

The cap

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures,...

Accessories - HatsNovember 30th 2016

A pale-grey jacket with green corduroy

November 14th 2016

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

A pale-grey jacket with green corduroy

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

Bags - HatsNovember 14th 2016

Japanese retail and the growth of bespoke

September 30th 2016

Our trip to Japan this week was meant to be roughly split into three parts: retail (for a shopping guide), bespoke makers (for a range of posts and freelance articles) and Japanese crafts (around Osaka and Kyoto). But s...

Japanese retail and the growth of bespoke

Our trip to Japan this week was meant to be roughly split into three parts: retail (for a shopping guide), bespoke makers (for a range of posts and freelance articles) and Japanese crafts (around Osaka and Kyoto). But s...

September 30th 2016

Five double-breasted styles compared

September 1st 2016

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits. This week I've used five of my ow...

Five double-breasted styles compared

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits. This week I've used five of my ow...

Suits - TailoringSeptember 1st 2016

I work in an office

April 1st 2016

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

I work in an office

A reader commented to me recently that one of the things he likes about Permanent Style is the fact I work in an office, just like him. It hadn’t really occurred to me before, but the fact that I work in a moder...

Style - SuitsApril 1st 2016

How wide should my jacket lapels be?

March 21st 2016

A reader asked this a few weeks ago now, and I thought I’d illustrate my answer by showing the widths that five tailors have cut for my body and proportions. As you can see from the images below, some lapels ar...

How wide should my jacket lapels be?

A reader asked this a few weeks ago now, and I thought I’d illustrate my answer by showing the widths that five tailors have cut for my body and proportions. As you can see from the images below, some lapels ar...

Jackets - TailoringMarch 21st 2016

Bespoke suede jacket – Cifonelli

March 14th 2016

This finished suede jacket from Cifonelli shows the beautiful breadth of what bespoke tailoring can do. Bespoke is not just for business suits; it is not just for casual jackets; it is for anything that benefits from...

Bespoke suede jacket – Cifonelli

This finished suede jacket from Cifonelli shows the beautiful breadth of what bespoke tailoring can do. Bespoke is not just for business suits; it is not just for casual jackets; it is for anything that benefits from...

Casual jackets - Casual wearMarch 14th 2016

Paris: A sartorial shopping guide

February 22nd 2016

Although Paris has never been a centre of menswear – unlike London or Milan – there is a surprisingly broad range of small companies and artisans worth visiting. More, arguably, than anywhere in Italy outs...

Paris: A sartorial shopping guide

Although Paris has never been a centre of menswear – unlike London or Milan – there is a surprisingly broad range of small companies and artisans worth visiting. More, arguably, than anywhere in Italy outs...

February 22nd 2016

Scarf outfits: Solito, Cifonelli, Anderson & S...

January 18th 2016

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

Scarf outfits: Solito, Cifonelli, Anderson & S...

Several readers asked what I was wearing in the video we produced recently for Begg & Co scarves. So here they are, one by one. In the jacket shots, above: Navy cashmere jacket by Solito. Not a great level of fin...

StyleJanuary 18th 2016

Video: The Tailoring Symposium

January 5th 2016

  Ahead of our next Symposium in Florence next week – focusing on accessories – here’s a reminder of the tailoring edition I organised last summer. The Rake organised this video of our discussion b...

Video: The Tailoring Symposium

  Ahead of our next Symposium in Florence next week – focusing on accessories – here’s a reminder of the tailoring edition I organised last summer. The Rake organised this video of our discussion b...

January 5th 2016

Making a bespoke suede jacket

December 1st 2015

Quite a few people asked how my suede Cifonelli jacket was being made – on the blog, on Instagram, on Facebook. And by email, with two separate tailors asking for advice to make one for their clients. Key to th...

Making a bespoke suede jacket

Quite a few people asked how my suede Cifonelli jacket was being made – on the blog, on Instagram, on Facebook. And by email, with two separate tailors asking for advice to make one for their clients. Key to th...

Casual jackets - Casual wearDecember 1st 2015

Cifonelli bespoke suede jacket

October 23rd 2015

One area that fascinates me – perhaps more than any other – in my writing is the overlap between formal tailoring and more casual dress. If it is possible to retain the beautiful craft aspects of bespoke t...

Cifonelli bespoke suede jacket

One area that fascinates me – perhaps more than any other – in my writing is the overlap between formal tailoring and more casual dress. If it is possible to retain the beautiful craft aspects of bespoke t...

Casual jackets - Casual wearOctober 23rd 2015

Launch party: The Finest Menswear in the World

September 18th 2015

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

Launch party: The Finest Menswear in the World

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

September 18th 2015

House styles and difficult customers: The Tailoring...

August 19th 2015

Edward Sexton Before the public part of Tailoring Symposium in June, we all gathered next to the pool at the Four Seasons to have a chat about tailoring and its future, with The Rake busily making a video of the event...

House styles and difficult customers: The Tailoring...

Edward Sexton Before the public part of Tailoring Symposium in June, we all gathered next to the pool at the Four Seasons to have a chat about tailoring and its future, with The Rake busily making a video of the event...

TailorsAugust 19th 2015

The Finest Menswear in the World

July 17th 2015

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the...

The Finest Menswear in the World

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the...

July 17th 2015

Tailoring Symposium: the outfits

June 22nd 2015

* Update: Going by the ‘likes’ on Instagram, the outfits currently rank as: Anderson & Sheppard Cifonelli Liverano Edward Sexton Panico Richard Anderson (Do you agree? Join in!) * ...

Tailoring Symposium: the outfits

* Update: Going by the ‘likes’ on Instagram, the outfits currently rank as: Anderson & Sheppard Cifonelli Liverano Edward Sexton Panico Richard Anderson (Do you agree? Join in!) * ...

TailorsJune 22nd 2015