The guide to morning dress: Part one, style

Read MoreMay 16th 2022

Morning dress is an area I’ve always found fascinating, but never have occasion to wear myself. I do want to have some guidance on Permanent Style, however - so when Aleks Cvetkovic told me he was having morning dress made for the first time, I as...

The guide to morning dress: Part one, style

Morning dress is an area I’ve always found fascinating, but never have occasion to wear myself. I do want to have some guidance on Permanent Style, however - so when Aleks Cvetkovic told me he was having morning dress made for the first time, I as...

May 16th 2022

The guide to morning dress: Part three, the final suit

Read MoreJul 15th 2022

y Aleks Cvetkovic Having now been to my first Royal Ascot, it strikes me that the hardest thing to do with morning dress is to get the details right, and in so doing capture a kind of comfortable ‘old school’ elegance without looking like you’r...

The guide to morning dress: Part three, the final suit

y Aleks Cvetkovic Having now been to my first Royal Ascot, it strikes me that the hardest thing to do with morning dress is to get the details right, and in so doing capture a kind of comfortable ‘old school’ elegance without looking like you’r...

Jul 15th 2022

The guide to morning dress: Part two, cut and make

Read MoreJun 6th 2022

By Aleks Cvetkovic Welcome to the basted fitting for the bespoke morning suit by Whitcomb & Shaftesbury that we referenced in the first instalment of this series. As mentioned previously, the coat is cut in traditional black featherweave worsted...

The guide to morning dress: Part two, cut and make

By Aleks Cvetkovic Welcome to the basted fitting for the bespoke morning suit by Whitcomb & Shaftesbury that we referenced in the first instalment of this series. As mentioned previously, the coat is cut in traditional black featherweave worsted...

Jun 6th 2022

How I get dressed in the morning

Read MoreMar 18th 2016

  Everyone gets dressed in the morning. Most put no thought into it; a few put too much into it. My approach, formed through nothing more than hazard and habit, is to do one of two things: Pick out one piece that I really want to wear (usually so...

How I get dressed in the morning

  Everyone gets dressed in the morning. Most put no thought into it; a few put too much into it. My approach, formed through nothing more than hazard and habit, is to do one of two things: Pick out one piece that I really want to wear (usually so...

Mar 18th 2016

The style of King Charles: Top-level classic menswear

Read MoreSep 25th 2023

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window could see their breath. Charle...

The style of King Charles: Top-level classic menswear

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window could see their breath. Charle...

Sep 25th 2023

When to wear a tie: Personality and opportunity

Read MoreFeb 19th 2024

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great.  I know there are traditionalists who see me as the antithesis of this, as I’m rarely pictured weari...

When to wear a tie: Personality and opportunity

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great.  I know there are traditionalists who see me as the antithesis of this, as I’m rarely pictured weari...

Feb 19th 2024

The appeal of a silk dressing gown - at New & Lingwood

Read MoreJul 25th 2022

As I wrote earlier this year, I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters.  They can still be luxurious, and beautifully made. I’...

The appeal of a silk dressing gown - at New & Lingwood

As I wrote earlier this year, I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters.  They can still be luxurious, and beautifully made. I’...

Jul 25th 2022

The Squarzi capsule: How to dress like Alessandro 

Read MoreMar 29th 2023

Alessandro Squarzi has a reputation as a good dresser, and usually looks appealingly stylish yet relaxed.  Yet the way he currently dresses is actually very straightforward, and I think can be a lesson to guys everywhere - in how to keep things s...

The Squarzi capsule: How to dress like Alessandro 

Alessandro Squarzi has a reputation as a good dresser, and usually looks appealingly stylish yet relaxed.  Yet the way he currently dresses is actually very straightforward, and I think can be a lesson to guys everywhere - in how to keep things s...

Mar 29th 2023

Edward Sexton great coat: Style Breakdown

Read MoreMar 22nd 2024

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Edward Sexton great coat: Style Breakdown

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Mar 22nd 2024

Vittorio Salino: His philosophy, and fitting a jacket

Read MoreMar 27th 2024

Having met the Florentine tailor Vittorio Salino last summer, I took the opportunity of being in Florence this past January to commission a jacket. I got on with Vittorio, was impressed with his outlook, and realised PS readers would be interested in...

Vittorio Salino: His philosophy, and fitting a jacket

Having met the Florentine tailor Vittorio Salino last summer, I took the opportunity of being in Florence this past January to commission a jacket. I got on with Vittorio, was impressed with his outlook, and realised PS readers would be interested in...

Mar 27th 2024

Collectable cards show the ages of British Costume

Read MoreDec 2nd 2022

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop.  ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after decades of selling anything and everything...

Collectable cards show the ages of British Costume

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop.  ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after decades of selling anything and everything...

Dec 2nd 2022

The Wedding Style Guide: It’s not about you

Read MoreJun 28th 2019

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know everyone is thinking about what ...

The Wedding Style Guide: It’s not about you

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know everyone is thinking about what ...

Jun 28th 2019

A Day in the Life

Read MoreApr 17th 2023

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her out of her pyjamas and downstairs f...

A Day in the Life

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her out of her pyjamas and downstairs f...

Apr 17th 2023

PS is 15 years old! But what is permanent style?

Read MoreDec 14th 2022

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions.  I remember it was very cold, much like today, though there had been no snow. My seat was a...

PS is 15 years old! But what is permanent style?

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions.  I remember it was very cold, much like today, though there had been no snow. My seat was a...

Dec 14th 2022

The practicality of a sweater over the shoulders

Read MoreApr 12th 2023

Wearing a sweater over the shoulders has a lot of negative connotations. But if you can get away with it - because of your style, of where you are, or just because of your personality - it’s incredibly practical. This suit I wore at Pitti earlier i...

The practicality of a sweater over the shoulders

Wearing a sweater over the shoulders has a lot of negative connotations. But if you can get away with it - because of your style, of where you are, or just because of your personality - it’s incredibly practical. This suit I wore at Pitti earlier i...

Apr 12th 2023

Reader profile: Simon

Read MoreFeb 27th 2023

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Reader profile: Simon

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Feb 27th 2023

A Dad in California: Styling with Davide of Ghiaia

Read MoreNov 28th 2022

In the past year Davide Baroncini, of knitwear brand Ghiaia, has been putting together and posting some looks that really resonate with me.  Comfortable and relaxed, but with a really high taste level, they seem a long way from both the hype-driven ...

A Dad in California: Styling with Davide of Ghiaia

In the past year Davide Baroncini, of knitwear brand Ghiaia, has been putting together and posting some looks that really resonate with me.  Comfortable and relaxed, but with a really high taste level, they seem a long way from both the hype-driven ...

Nov 28th 2022

The three wardrobes that define my week 

Read MoreSep 14th 2022

Broadly speaking, I dress in one of three ways during the week. They are defined quite clearly (to simplify the process, as much as anything else) and represent three general levels of smartness. I know readers will be interested in having these set ...

The three wardrobes that define my week 

Broadly speaking, I dress in one of three ways during the week. They are defined quite clearly (to simplify the process, as much as anything else) and represent three general levels of smartness. I know readers will be interested in having these set ...

Sep 14th 2022

Tobacco, black and white (some T-shirts in stock)

Read MoreFeb 13th 2023

You know that feeling when you realise a new purchase unleashes potential in an old, beloved garment? Like getting a yellow oxford and realising it doesn’t just look good with jeans, but also with your favourite herringbone jacket? OK, I’m going ...

Tobacco, black and white (some T-shirts in stock)

You know that feeling when you realise a new purchase unleashes potential in an old, beloved garment? Like getting a yellow oxford and realising it doesn’t just look good with jeans, but also with your favourite herringbone jacket? OK, I’m going ...

Feb 13th 2023

The Apres Ski boots from Ludwig Reiter: A Review

Read MoreDec 23rd 2022

By Tony Sylvester. I used to travel to Oslo regularly for a decade or so. A beautiful city, but not one abundant with window shopping options for those interested in menswear. One of the exceptions was Cavour; slap bang in the well-heeled part of tow...

The Apres Ski boots from Ludwig Reiter: A Review

By Tony Sylvester. I used to travel to Oslo regularly for a decade or so. A beautiful city, but not one abundant with window shopping options for those interested in menswear. One of the exceptions was Cavour; slap bang in the well-heeled part of tow...

Dec 23rd 2022

What I pack when I travel - on holiday

Read MoreJul 22nd 2022

A few years ago, I wrote a piece detailing what I packed when I travelled - focused on Naples in wam weather, but with application to colder weather too.  However this was a ‘work’ trip for me. One where I was expected to give a certain impre...

What I pack when I travel - on holiday

A few years ago, I wrote a piece detailing what I packed when I travelled - focused on Naples in wam weather, but with application to colder weather too.  However this was a ‘work’ trip for me. One where I was expected to give a certain impre...

Jul 22nd 2022

Nicoletta Caraceni on fitting Silvio Berlusconi

Read MoreJun 23rd 2023

When we went to see Nicoletta Caraceni (above) in Milan recently, she had been approached several times by the Italian media to speak about the death of Silvio Berlusconi, who was a customer for much of his life.  She didn’t want to talk on TV, bu...

Nicoletta Caraceni on fitting Silvio Berlusconi

When we went to see Nicoletta Caraceni (above) in Milan recently, she had been approached several times by the Italian media to speak about the death of Silvio Berlusconi, who was a customer for much of his life.  She didn’t want to talk on TV, bu...

Jun 23rd 2023

Reader profile: Ian

Read MoreAug 14th 2023

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing.  It could be easy to see him as bein...

Reader profile: Ian

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing.  It could be easy to see him as bein...

Aug 14th 2023

Cashmere Rugby restock, with navy

Read MoreOct 14th 2022

The Cashmere Rugby - our reintroduction of the classic four-ply quality of Scottish polo - has just been restocked.  A dark navy has been added to last year's flannel grey, covering pretty much all the bases for a slightly classic, slightly better-d...

Cashmere Rugby restock, with navy

The Cashmere Rugby - our reintroduction of the classic four-ply quality of Scottish polo - has just been restocked.  A dark navy has been added to last year's flannel grey, covering pretty much all the bases for a slightly classic, slightly better-d...

Oct 14th 2022

Some interesting Pitti picks: Mixing patterns, layering knitwear, wearing volume

Read MoreJan 20th 2023

As we did last year, during Pitti I picked out a few people and outfits that I really liked, but that could have been missed - because they’re not Ethan, Jake or Tatsuya Nakamura. They’re deliberately a mix of smart and casual, tailoring and stre...

Some interesting Pitti picks: Mixing patterns, layering knitwear, wearing volume

As we did last year, during Pitti I picked out a few people and outfits that I really liked, but that could have been missed - because they’re not Ethan, Jake or Tatsuya Nakamura. They’re deliberately a mix of smart and casual, tailoring and stre...

Jan 20th 2023