*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been about the readers.  Word of mou...

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today.  The point of the pre-order is to make sure no one misses out on them - as some did last year - and t...

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear alo...

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide, written by myself and photographer Jamie Ferguson.  The party, at Clutch Cafe, will run from 6-8pm and the books will be availabl...

I began the companion piece to this one - looking at smart trousers - by saying that it was the hardest chapter to write in our Wardrobe Building series.  I was right. I thought this one would be harder, but it’s not. The problem with going fr...

I recently had these boots made bespoke by Roberto Ugolini in Florence, and they have turned out very well. I have two reflections about bespoke shoes off the back of them. One is that I am increasingly specific about what I need in terms of fit, and...

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different types of PS reader - and his pure...

Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation.  The first of these is in three weeks...

It was really nice to be in New York last week, after a break of three years. (The last time being for our Ivy Symposium.)  I got to see many old friends, both in the industry (Steven Taffel of Leffot and I realised we both have our 15-year annivers...

The clothing care I've always been worst at is washing knitwear. But I have got better in recent years, in part as I've become more used to the process and it's felt more reliable, more predictable.  Over time you also start to see the results. P...

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Last November marked 15 years since the founding of Permanent Style. To celebrate the occasion, we planned two things: a personal dinner with friends in Florence and a more public event in the pop-up shop on Savile Row. The public event, to which all...

Thank you everyone for what you have helped Permanent Style become this year. Merry Christmas from myself, Lucas and all our wonderful contributors. Here's to a stylish, creative and pleasurable 2024. Pictured above: Selfie at last year's pop-up, wea...

When the shoemaker Seiji McCarthy came to New York recently to take part in our pop-up, he brought with him a recent commission from Tailor Caid, the Japanese bespoke tailor run by Yuhei Yamamoto. Yamamoto is a big enthusiast for mid-century American...

1 Double-breasted towelling robe Anderson & Sheppard, £395 The sartorial design of this robe from Anderson & Sheppard is so satisfying. It basically has ulster-coat lapels, with one buttoning under the chin when the collar is up. Good pocket...

By Manish Puri Not all chores are made equal. Some take longer, some require more exertion, and some involve going out into the cold. On a typical weekend you’ll find me frantically searching for loopholes in the chivalric code so I can cherry pick...

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in menswear today, he is certainly me...

The Bores jacket from Chato Lufsen has been covered on PS before - it was reviewed by contributor Tony Sylvester in November last year.  But seeing that jacket in person made me reconsider the style, and then when Christophe of Chato Lufsen - who ma...

Sebastian has an interesting story - a clothing story with distinct phases. He’s a long-term reader (just over 10 years) and has worn many different styles, many different brands. But he's another PS reader in essence - always a little similar to t...

By Manish Puri. This article is the second in a series dealing with my personal experiences of having bespoke/MTM clothes made over the last six years. The first covered some of my tips for working with tailors, while this piece focuses on the lesson...

A pop-up sale by two of my favourite brands - Drake's and Edward Green - is taking place this week, starting yesterday and lasting until Sunday. Up at 12 Needham Road in Notting Hill, there were queues around the block when it opened, as you can see....

The reaction to the pop-up shop so far has been fantastic: hundreds of people through the door every day, both highly engaged, loyal readers and strollers-by interested in something so different on Savile Row.  The first two days have been a whirlw...

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts.  I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style readership perfectly.  But I wa...

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing again very soon, including the second part...

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and garment carrier in one - and it is called the Suit-C...