Wythe, Bally, P Johnson: A/W 2023 highlights 

November 3rd 2023

Some old, some new in this year’s round-up of Autumn/Winter products. These articles are a nice way to mention brands on the edge of our radar (Bally) as well as to discuss new releases from favourites that wouldn’t otherwise get a full ...

Wythe, Bally, P Johnson: A/W 2023 highlights 

Match in comments:
Yes. Trees make less of a difference, but I still would if they were worn regularly. Worth a brush down after wear just like suede as well...

Casual clothing - DenimNovember 3rd 2023

The London pop-up, Autumn 2023

October 2nd 2023

We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing. This time we're back to just us, just PS products, ...

The London pop-up, Autumn 2023

Match in comments:
Hey Andy, I wonder whether your friend's has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they ...

October 2nd 2023

Packing for travel: My Japan capsule wardrobe

May 24th 2023

I thought it would be interesting to do a post on what clothing I packed for my recent Japan trip. People always seem to like these capsule pieces , although this trip was particularly challenging for a couple of reasons. First, I needed a full ran...

Packing for travel: My Japan capsule wardrobe

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Yes there's quite a lot in there I'd question, most obviously the suit jacket with the jeans, and the gabardine suit with the oxford shirt. I think you could take a fair bit from this, but I would be cautious around the ...

Style - WatchesMay 24th 2023

Spring/Summer Top 10 ’23: Shirts, shorts an...

April 28th 2023

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands. If you have any questions about other releases from these brands (or indeed brands n...

Spring/Summer Top 10 ’23: Shirts, shorts an...

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It's hard to tell Ayush, but if they were pyjamas I'd probably use something softer, like a light cotton...

Casual clothing - Hanks and scarvesApril 28th 2023

How to hand wash knitwear: Video

December 28th 2022

  The clothing care I’ve always been worst at is washing knitwear. But I have got better in recent years, in part as I’ve become more used to the process and it’s felt more reliable, more predictable. Over time...

How to hand wash knitwear: Video

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Not really, I just wouldn't do that many at once. Make it something you do regularly but not in volume or frequently, and it will be more satisfying. Do a couple every two weeks, for example. The advantage is that the mo...

Alterations and care - KnitwearDecember 28th 2022

Autumn/Winter picks 2022: J Press, RM Williams, A...

October 31st 2022

L’Impermeabile gilet, at John Simons £435 This lightly waxed gilet, particularly in the pale beige colour, is reminiscent of the Eddie Bauer style that has become popular in recent years. It’s 100% cotton on the outside though, whi...

Autumn/Winter picks 2022: J Press, RM Williams, A...

Match in comments:
It looks OK Jake - a little short perhaps, a little plain, and I guess not the highest quality from J Crew, but probably a decent option. Hard to say much about fabric or shape just from images...

Coats - KnitwearOctober 31st 2022

This year’s winter pop-up: A whole calendar of ev...

October 21st 2022

Our 10th ‘Permanent Style presents’ pop-up this autumn will be a little different. Rather than having one event, there will be a rolling series of PS-friendly shops in the same space. Starting in mid-November, there’ll be a pop-up ...

This year’s winter pop-up: A whole calendar of ev...

Match in comments:
Not a problem - having the shirts is just as good!...

October 21st 2022

What I pack when I travel – on holiday

July 22nd 2022

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too. However this was a ‘work’ trip for me. One where I was expecte...

What I pack when I travel – on holiday

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Does anyone have a recommendation on a cream merino polo, like this that was previously offered in the PS Shop? I see this season that cream is not offered, and the closest I can find is a silk/cashmere on Colhays....

July 22nd 2022

A collared cardigan under a jacket: Ciardi and Co...

March 9th 2022

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s. Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untucked. The same fear ...

A collared cardigan under a jacket: Ciardi and Co...

Match in comments:
Thanks Ollie, I did!...

Knitwear - StyleMarch 9th 2022

The best things from the pop-up: Bryceland’s, Col...

October 29th 2021

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...

The best things from the pop-up: Bryceland’s, Col...

Match in comments:
Thanks for your reply! The rollneck idea sounds great, but black tie seems also appropriate. Maybe not in the opera, but at home at the fireplace ;-)...

October 29th 2021

Autumn/Winter Top 10: Wax, Ivy and secateurs

October 11th 2021

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily because men still don’t ...

Autumn/Winter Top 10: Wax, Ivy and secateurs

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Hello Paul. I don’t know how easy it is to physically see C&J in Geneva so here is a close up of their rough out suede leather in brown if that helps, as sometimes official website pictures are met that helpful. I ...

Casual clothing - DenimOctober 11th 2021

The jungle jacket: Summer’s M65

August 30th 2021

This might be our last piece on summer clothing this year, and I wanted to use it to talk about one of my most useful pieces of the last few months - this vintage ‘jungle jacket’. I bought it two years ago, at the now sadly closed Vinta...

The jungle jacket: Summer’s M65

Match in comments:
No worries, and I do hope it helps Simon...

Casual clothing - JacketsAugust 30th 2021

Spring/Summer Top 10: Chores, shirts and sweats

April 30th 2021

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats in cottons, particularly vint...

Spring/Summer Top 10: Chores, shirts and sweats

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Thanks Simon!...

Casual clothing - JacketsApril 30th 2021

The height of knitwear: why necklines matter

December 18th 2020

A couple of weeks ago we talked about necklines on knitwear - as part of the article on mock necks . I thought it would be interesting to take a closer look at this, in particular the effect of different heights of crewneck. Just as with the colla...

The height of knitwear: why necklines matter

Match in comments:
Cheers John...

KnitwearDecember 18th 2020

The mock neck

November 20th 2020

I’m not sure about the mock neck. It’s been having a resurgence recently - everyone is doing one, from Camoshita to Loro Piana, Margaret Howell to Inis Meain. I can’t remember the last time a style of knitwear became so ubiquitous...

The mock neck

Match in comments:
I don't really like that look with roll necks, but it's worse with mock necks, because you see so much of the collar. Or at least we can say, it's a more showy look that way...

Knitwear - November 20th 2020

How to launch a menswear brand

August 26th 2020

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will come from small start-ups, rath...

How to launch a menswear brand

Match in comments:
Hey Jay, I do think it would be hard to be honest. Your main challenge would be the number of English and non-English brands sold here. Not just the Northampton makers, but Weston, loads of Alden, Corthay for a long time...

August 26th 2020

Introducing: PS Selvedge Chambray

August 24th 2020

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese heritage, and the typically innovat...

Introducing: PS Selvedge Chambray

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Yes, that's the idea Tony. Unless you're very tall or very large in the chest, it's enough for everyone...

ClothAugust 24th 2020

Lockdown looks: What I really wore at home

June 19th 2020

Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...

Lockdown looks: What I really wore at home

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It's hard sometimes to quantify precisely, because of the combination of gauge and ply - the gauge meaning it might be chunky hard but it's more loosely put together. Our shawl is a little like that....

StyleJune 19th 2020

Introducing: The (brown) reversible Valstarino

June 8th 2020

*Update: Although a couple of sizes have sold out, several customers have bought two jackets in order to compare sizes, and will be returning one. So if your size is sold out, do email [email protected] to receive an alert when it comes bac...

Introducing: The (brown) reversible Valstarino

Match in comments:
Hi Varun I’m afraid this model is no longer sold. Have a look at our updated jacket here: https://www.permanentstyle.com/2023/02/introducing-the-new-reversible-suede-bomber.html Our best advice is to measure a jacket y...

Casual clothing - CoatsJune 8th 2020

Colhay’s: Slim Scottish knitwear

January 24th 2020

Colhay’s is a start-up offering Scottish knitwear in slim fits, and some smaller sizes. As unique selling points go, it’s fairly niche. I did debate whether, given that, it was worth a full article on PS. But I I think is, for a couple ...

Colhay’s: Slim Scottish knitwear

Match in comments:
Got it, that is odd...

KnitwearJanuary 24th 2020