Baseball cap, white jeans and Ivy: Pick and choose
March 4th 2020There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...
Baseball cap, white jeans and Ivy: Pick and choose
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Wool. Shetland is a type of wool (of sheep)...
Our Autumn/Winter Top 10, 2019
October 23rd 2019Welcome to our small but regular selection of interesting things this Autumn/Winter. As ever, this is a highly personal list, which makes it both idiosyncratic and entirely without commercial angle - no one can ever and will ever be able to pay to a...
Our Autumn/Winter Top 10, 2019
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I haven't seen that one in person. It looks nice though...
Hand-dyed Mandarin jacket from Prologue
August 16th 2019In the past five years, it feels like everyone has started doing some kind of shirt-jacket. It was a natural extension of the soft tailoring trend, perhaps, and it certainly gained traction when shirtmakers realised they could offer this too - a we...
Hand-dyed Mandarin jacket from Prologue
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I think the jacket is better with things like tailored trousers, myself. I'm not sure I'd wear it with jeans much. It is a very specific style Amit...
Holiday snaps 2019: No shorts in the city
August 14th 2019I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything. I normally write a post running through things worn on holiday, as I know readers find it interesting having diffe...
Holiday snaps 2019: No shorts in the city
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'It's possible to be overdressed in this way, too'. If such an outfit which you are wearing or for example an outfit like a shirt/polo with linen trouser and espadrilles can seem overdressed then what does the average cr...
Stoffa made-to-measure trousers: Review
June 3rd 2019Tailored cotton trousers are, in my experience, an absolute bastard to get right. I had my first pair made with Anderson & Sheppard seven years ago. The colour was perfect (a light stone grey), as was the cut. But they always felt like old m...
Stoffa made-to-measure trousers: Review
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Yes they are, you're right, but I did wear them for long enough. The basketweave doesn't hold its shape that well, but that's not really it's style. It's a soft cloth and the appeal I think is that it manages to be a lit...
Our Spring/Summer Top 10, 2019
April 24th 2019Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale...
Our Spring/Summer Top 10, 2019
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Yes I know, frightening isn't it?...
How to wear a horsehide jacket: Armoury x Real Mc...
January 11th 2019I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather put off by the styling of hors...
How to wear a horsehide jacket: Armoury x Real Mc...
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Motorcycle jackets, especially the Schott Perfecto are designed to be a functional, one-specific product designed in a way that they only fit properly when in the riding position. I guess that's why they often look a lit...
Christmas gift list 2018
November 30th 2018It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. It’s certainly not related i...
Christmas gift list 2018
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Good point, no in a medium now. Though that is partially preference and partially me getting a bit bigger. I take medium now...
Our Autumn/Winter Top 10, 2018
October 10th 2018A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I’ve already bought...
Our Autumn/Winter Top 10, 2018
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Yes good point, I think that was more a case of how I came to feel about the PWVC cut over time, rather than changing my tastes. But yes shetlands I definitely wear less. Apart from those two I wear Colhay's, Bryceland's...
Should your belt match your shoes? (Or bag)
September 21st 2018This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they should be closely related. So a...
Should your belt match your shoes? (Or bag)
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5cm, yes...
Summer checked jacket – at the Dalcuore Rak...
June 29th 2018If there’s one thing I have a (very relative) lack of, it’s summer sports jackets - casual pieces for warm days, using the linen/wool/silk mixes the Italians are so good at. So it was nice to have this jacket from Dalcuore made up in tim...
Summer checked jacket – at the Dalcuore Rak...
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I'd say cream to pale beige. Not a bright or strong colour. I don't know on that bunch I'm afraid...
Our Spring/Summer Top 10, 2018
May 2nd 2018Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from discovering something new, to see...
Our Spring/Summer Top 10, 2018
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I see. Thanks so much Simon!...
Holiday snaps 2018: Eidos, Aspesi, Doek, Drake...
April 20th 2018Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit the 100 Hands factory in Amritsar...
Holiday snaps 2018: Eidos, Aspesi, Doek, Drake...
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Article coming on that tomorrow! Good timing......
The duffle coat
March 9th 2018It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a shock. I had an odd feeling on ...
How to look after suede jackets – Video
March 7th 2018This is the second in our series of videos looking at practical aspects of menswear. The first, available here, explained the basics of good shoe care, with Edward Green on London's Jermyn Street. In this second instalment we turn our attention to ...
How to look after suede jackets – Video
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Amazing, thanks...
The roll neck
February 16th 2018The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both very practical and very stylish; ...
The roll neck
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Personally, I think you need both. Chunky roll necks are great but they're jacket substitutes, not to wear under a jacket. I'd get the chunky first, like Rubato or Brycelands, as the thinner style under a jacket is a lit...
A casual capsule: The Valstarino jacket three ways
December 21st 2017The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; suede suggests a more dressy look...
A casual capsule: The Valstarino jacket three ways
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Yes it definitely depends on the trousers, and brown will be more versatile. Navy is not great with warmer colours for instance, or with navy trousers (chinos, dark jeans)...
How to wear trainers: Part 3. Style
October 13th 2017This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on those being discussed. So in ...
How to wear trainers: Part 3. Style
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Stan Smiths are a little round and chunky for most of the things we write about, but if you like that vibe (eg with a looser, bigger fit perhaps) then a runner along the lines of New Balance is more in these days. Person...
Our Autumn knitwear Top 10
October 11th 2017The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second on casual winter coats. As with th...
Our Autumn knitwear Top 10
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Hi Sebastian, Bear in mind that Scott & Charters was unusual in selling direct to retail as a mill, and I think over time they've proven why, as it's a hard model for a factory to do if they don't invest in the retail si...
The ‘Style Guide’ dinner: What is the...
July 26th 2017Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson. There had been official launch events, and signings, at Fenwick's of Bo...
The ‘Style Guide’ dinner: What is the...
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Hope you enjoy the little video, changing a bit with humour your dinner for your book. https://www.instagram.com/tv/CD-nn2zpvRN/?igshid=1deds976zz0ra...
Retailers Symposium: The discussion
January 18th 2017During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores have often lost direction, fil...
Retailers Symposium: The discussion
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For me, Mike is just describing the competitive environment There will always be room for something that is new, different and better. Much more difficult for the Indie is how you sustain the business. A classic example ...
The cap
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No worries Jay, no post is ever too old! It depends a bit on what else you wear, but I guess a dark-grey or mid-grey herringbone perhaps? Something with a little pattern but not too much, in a conservative colour, and pr...
Summer dressing in Robb Report; tailors and SMN i...
September 6th 2016In recent weeks there have been several pieces in magazines such as Robb Report UK and the Financial Times's luxury supplement, How To Spend It. Regular readers will be aware that I write a monthly column for How to Spend It - probably the UK's lea...
Summer dressing in Robb Report; tailors and SMN i...
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Not yet, sorry....
Launch party: The Finest Menswear in the World
September 18th 2015It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cleverley and Anderson &...
Launch party: The Finest Menswear in the World
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These outfits have held up really well. Makes me nostalgic for pre Covid dress codes. Everyone was so elegant!...
London: A sartorial city guide
August 12th 2015I’ve had quite a few requests by readers over the past year for city guides, so this is the first in a series. In London, there are so many options that it makes sense to group some together. Also, if I leave too many out I’ll...
London: A sartorial city guide
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Hi Todd, This list is a little out of date, sorry. I will update it soon. Sadly, London really isn't very good for vintage these days. It's just about worth going to Brick Lane for things like Levison's and House of Vint...
