By Manish Puri Whilst the recent sun in London has brought a sugar rush of excitement for the warmer days that lie ahead, it also brings a more troubling, recurring question: how do I usually dress for summer? It shouldn’t be difficult to answer. A...

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of the brands on Permanent Style r...

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it.  So one of the nice things a...

For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it.  You could call it dedication if you want, but I suspect ...

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great.  I know there are traditionalists who see me as the antithesis of this, as I’m rarely pictured weari...

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing again very soon, including the second part...

Last November marked 15 years since the founding of Permanent Style. To celebrate the occasion, we planned two things: a personal dinner with friends in Florence and a more public event in the pop-up shop on Savile Row. The public event, to which all...

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

By Tony Sylvester Earlier this year, some readers may remember, I joined Simon and photographer Alex Natt on a jaunt to Paris. I spent the day investigating and chasing ghosts of the cult Parisian brand Arnys, visiting with their old designer Dominiq...

So, you’ll probably have noticed that we’ve had a slight refresh on PermanentStyle.com. There is a new colour scheme, a new font, and various other little tweaks and updates.  The important thing to say first is that this doesn’t herald any ch...

In recent years, casual alternatives to the tailored jacket have become increasingly popular, and we've talked about a lot of them on PS.  However, it's not always clear what's meant by different terms and types, or what their differences in style a...

Five years ago, in 2018, we began the PS awards series by asking about favourite brands, shops and stylists.  This year I'd like to invite everyone to do the same, but actively reflect on how things have changed in the past five years.  Five years ...

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands.  If you have any questions about other releases from these brands (or indeed brands not featu...

By Tony Sylvester. “On the pleasant shore of the French Riviera, about half way between Marseilles and the Italian border, stands a large, proud, rose-colored hotel. Deferential palms cool its flushed façade, and before it stretches a short dazzli...

This is intended to be a partner to the ‘If you only had five shoes’ article in our Wardrobe Building guide, which was all smart footwear. Today’s piece is shoes that aren’t smart enough for a traditional office or - perhaps a better defini...

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I thought it might be worth setting ...

In the hyper-casual world we’re living in, any opportunity to add a little smartness to everyday clothing should be grabbed with both hands. One of the most effective ways to do this, I’m finding, is wearing loafers with jeans.  Jeans are what m...

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's worth...

When I review suits, or trousers specifically, I often talk about the rise of the trouser: how it has been cut to sit on me, and how effective that is.  However, trouser rise is not an easy thing to describe. Particularly when people use the terms h...

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. And the sec...

Of all the articles I’ve written in our Wardrobe Building series, this might be the hardest. Even if we’re just looking at smart trousers, the pairs that suit somebody will vary hugely with lifestyle and with taste. A pair of whipcords is prob...

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear alo...

Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above). But it’s also, by design, a mix o...

I haven’t written about swimming shorts for a long time. Other than a passing reference on our regular ‘holiday snaps’ articles, it’s been over a decade since they were covered on PS. Even back then, it was a pretty short article about Orleba...