Come to a talk with Tony – and other things...
August 15th 2022Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation. The first of these is in three weeks...
Come to a talk with Tony – and other things...
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Hopefully JB. We're just trying to confirm that now...
What Ivy means to me
July 27th 2022When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I thought it might be worth set...
What Ivy means to me
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Ha! Certainly a trad icon, but that doesn't mean they're my style - these systems and traditions are always worth taking inspiration from, but it's important to have your own view on them as well, that's the cornerstone ...
The appeal of a silk dressing gown – at New...
July 25th 2022As I wrote earlier this year , I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters. They can still be luxurious, and beautifully m...
The appeal of a silk dressing gown – at New...
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If I dressed like this in morning, I'd make the most of it. Step outside to grab the paper, puff on a morning cigar a bit and then stuff the remains in the nearest flower pot... grumble loudly about something in the pape...
What I pack when I travel – on holiday
July 22nd 2022A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too. However this was a ‘work’ trip for me. One where I was expected to give a...
What I pack when I travel – on holiday
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It's probably too hard to go into in a comment, but as you'd expect the main drivers are comfort and function, eg a soft jacket with pockets, comfortable shoes that can cope with your feet swelling, and so on...
Hunter, Desii, Tartan: Florence’s surprisin...
July 18th 2022Florence is a surprisingly good city for shopping, quite apart from any menswear shows that happen to be going on. It’s always been a hub for craft, and even in the city centre you’ll often walk past a little workshop with someone resto...
Hunter, Desii, Tartan: Florence’s surprisin...
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I am very sure that there are many more Germans than Americans in Tuscany in the summer. However, many Germans (certainly Austrians) avoid going to Florence at that time to avoid the unbearable summer heat and the masses...
How to avoid getting burnt out
June 13th 2022It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation. If at some point it stops hitting home, stops being refreshing and exciting, the...
Thoughts on my tattoo, three years later
June 8th 2022Back in 2019 I had my first tattoo, and wrote a long and very personal article about it. As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minority compared to the intrigued and...
Thoughts on my tattoo, three years later
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Thanks Phillip. To be honest I don't really like that look on things like leather goods. I have yet to see it done and it not look quite tacky. I don't like obvious patinas on leather either, so there's a definite bias t...
What shoes should I wear with brown trousers?
May 23rd 2022This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post. The reason people ask about shoes with brown trousers, o...
What shoes should I wear with brown trousers?
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I would Theo, but I think you need to find contrast between the two any way you can. So for example, a shoe like the one shown in the post with some dark and some light brown in it. And between your two shoes, probably t...
The English Country House Look
May 6th 2022I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use, of life. They counter an...
The English Country House Look
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I'd say most of the traditional English outfitters sell the clothes - Cordings, Budd, Anderson & Sheppard etc. Indeed a lot of the brands we cover, full stop. But the look is mostly about how the clothes are worn, the qu...
Hob-nail boots, pince-nez and Rubato denim –...
April 21st 2022*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-up opening party was lovely las...
Hob-nail boots, pince-nez and Rubato denim –...
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No, I just wanted to size up anyway because the blue was perhaps a size small...
Buy fewer clothes
February 18th 2022Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. To that end we make quality a ...
Buy fewer clothes
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Yes I do, and different detergents won't make that much difference - most of those pieces you're referring to are meant to fade, the fabrics have been picked to do so because the brands like that lived-in kind of look...
An investment dressing gown, made-to-order by Budd
February 4th 2022Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage. My existing gown was a towelling model from Anderson & Sheppard, whi...
An investment dressing gown, made-to-order by Budd
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Ooops, In the first sentence,I meant to write "... present for the man who does not yet have everything." Smoking gown, pipe or cigar not needed...
Edward Sexton overcoat: How great things age
January 26th 2022A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on. While I agree that feeling comfortable in your clothes is important to looking good – more ...
Edward Sexton overcoat: How great things age
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Well I thought about another picture showing you with a double breasted overcoat and jeans. After reading your comment I see that might just stretch it too far with this one though. Thanks a lot for elaborating....
PS Awards 2022: What are your favourite clothes, ...
January 12th 2022This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we’d do things a bit diffe...
PS Awards 2022: What are your favourite clothes, ...
Match in comments:
Quite late to this game, but since I keep records of all my purchases, I will answer. Your favourite item of clothing you bought in 2021. A pair of heavy chinos by MotifMfg. I wear them all the time. They still look almo...
The colour fallacy
December 27th 2021By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of travel. Everything was familiar...
The colour fallacy
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Good article on how to understand yourself. Something in harmony with your article about the tattoo. A kind of catharsis....
How I wear a black leather jacket
December 3rd 2021I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I wa...
How I wear a black leather jacket
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Thank you, both comments are very helpful!...
The Sale Shop: Permanent Style, Marrkt and J.Gird...
November 28th 2021Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be s...
The Sale Shop: Permanent Style, Marrkt and J.Gird...
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Hi Simon, That cleared out my concern. Thank you very much. Kwan...
How my jacket style has changed
November 12th 2021In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , using my Chittleborough &...
How my jacket style has changed
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That sounds too long to me, but it is a little bit a question of style. See here for more on ideal length Shortening a single breasted jacket is a hard thing to do and generally I wouldn't recommend it I'm afraid. Also a...
The best things from the pop-up: Bryceland’s, Col...
October 29th 2021This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...
The best things from the pop-up: Bryceland’s, Col...
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Thanks for your reply! The rollneck idea sounds great, but black tie seems also appropriate. Maybe not in the opera, but at home at the fireplace ;-)...
Updates: Pop-up from this Thursday afternoon
October 24th 2021Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All welcome Opening times have been ...
Updates: Pop-up from this Thursday afternoon
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My absolute pleasure Chris, I'm so pleased Lucas and Ronnie were able to look after you so well...
The pop-up is back! With Bryceland’s and more
October 8th 2021*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already se...
The pop-up is back! With Bryceland’s and more
Match in comments:
Hi Geoffrey - yes, I wrote about it a week ago actually, see announcement here...
A hoarder reformed: Downsizing my wardrobe
October 1st 2021By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...
A hoarder reformed: Downsizing my wardrobe
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Yes I can definitely see that, nice Daniel...
Reader profile: David
September 24th 2021This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...
Reader profile: David
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I know i am sounding like a broken record but the reader profile..another well dressed young man....keep it up!!!! Peace...
A Sustainability Framework: Stoffa and Permanent ...
September 15th 2021Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability. Today’s article is our first step. It sets out a definition of sustainability, and then a framework of ...
A Sustainability Framework: Stoffa and Permanent ...
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Hey Anders, Thanks for raising it, I hadn't heard about it no. I'd be sceptical about how much information the site has to be honest. Very little will be publicly available, particularly for a lot of the menswear compani...
Colour, size and drama: How to dress like André L...
August 18th 2021André Larnyoh has enviably easy style. It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it, but there’s ...
Colour, size and drama: How to dress like André L...
Match in comments:
Thanks Will. It certainly is, and there are hand-knitters around the world like that - eg in Canada, in Mexico, each with their own traditions. The problem is that the designs and the fit (and sometimes the quality, eg y...

























