Last November marked 15 years since the founding of Permanent Style. To celebrate the occasion, we planned two things: a personal dinner with friends in Florence and a more public event in the pop-up shop on Savile Row. The public event, to which all...

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing again very soon, including the second part...

By Manish Puri Whilst the recent sun in London has brought a sugar rush of excitement for the warmer days that lie ahead, it also brings a more troubling, recurring question: how do I usually dress for summer? It shouldn’t be difficult to answer. A...

By Manish Puri Whilst soft tailoring is hardly a new concept, there’s something about unstructured tailoring that feels particularly in sync with modern life: it’s indisputably more casual, reframes imperfections as characteristics, is lighter in...

By Manish Puri If the average PS reader is anything like me (and after nearly a decade of reading I’ve no reason to believe they’re not) then the standard holiday wish list might read something like: good food, a nice drink, a museum visit, a fri...

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

Two new stripes in the PS Oxford shirt have been added to the shop today: a light pink and a pale green. As is often the case with PS products, they have been chosen as particularly understated, easy-to-wear styles.  The pink is the same as that use...

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands.  If you have any questions about other releases from these brands (or indeed brands not featu...

By Tony Sylvester. “On the pleasant shore of the French Riviera, about half way between Marseilles and the Italian border, stands a large, proud, rose-colored hotel. Deferential palms cool its flushed façade, and before it stretches a short dazzli...

This is intended to be a partner to the ‘If you only had five shoes’ article in our Wardrobe Building guide, which was all smart footwear. Today’s piece is shoes that aren’t smart enough for a traditional office or - perhaps a better defini...

By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten your metaphorical vegetables, you...

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of the brands on Permanent Style r...

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's worth...

March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...

This vintage rayon jacket I bought in Japan earlier in the year has drawn quite a bit of interest since I posted pictures during Pitti.  A couple of different brands asked about the details and whether they could borrow it to take details for a simi...

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, new retail, every shop with a dis...

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. And the sec...

This great coat from Edward Sexton is probably the most unusual model in this series, which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have a bit of drama to them anyway,...

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear alo...

Last Thursday we held a really lovely event in the Burlington Arcade.  It hadn't occured to me at the time how ballsy it was to announce them as ‘summer drinks’ when we sent out the invites, given the event was only in early May. But it did actu...

If shirts are the items in a man’s wardrobe where he wants most predictability and consistency, then trousers are undoubtedly second. In that spirit, over the past year I have regularly commissioned odd trousers (‘odd’ as in separate, so not...

*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about this one - worn for a recent inter...

Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above). But it’s also, by design, a mix o...

I haven’t written about swimming shorts for a long time. Other than a passing reference on our regular ‘holiday snaps’ articles, it’s been over a decade since they were covered on PS. Even back then, it was a pretty short article about Orleba...

A new season of talks is starting this Autumn, following the same format as the four we held last year - with Ethan Newton, Tony Sylvester, Jamie Ferguson and Rubato. The evenings at Mortimer House were immensely enjoyable, with around 50 readers gat...