Whisky on Burns night
This is not a lifestyle blog and will never become one. But, given the celebrations that will going on tomorrow night I thought readers might be interested in a recent conversation with Ian Buxton, a friend, prominent whisky writer and contributor to...
Whisky on Burns night
This is not a lifestyle blog and will never become one. But, given the celebrations that will going on tomorrow night I thought readers might be interested in a recent conversation with Ian Buxton, a friend, prominent whisky writer and contributor to...
Paul Smith sale shop, take two
Ok, I’ve written about this before. But it deserves a second mention – largely because I bought my fifth pair of shoes in as many years there yesterday. It is the Paul Smith sale shop. Located on Avery Row, just off a Bond Street tributary. Sells...
Paul Smith sale shop, take two
Ok, I’ve written about this before. But it deserves a second mention – largely because I bought my fifth pair of shoes in as many years there yesterday. It is the Paul Smith sale shop. Located on Avery Row, just off a Bond Street tributary. Sells...
Another magazine
In my quest to find a men’s style magazine that caters to me (and, I think, some readers of this blog) I occasionally try one of the high-end fashion magazines to see what it has to offer. This month, I tried Another Man. It certainly differentiate...
Another magazine
In my quest to find a men’s style magazine that caters to me (and, I think, some readers of this blog) I occasionally try one of the high-end fashion magazines to see what it has to offer. This month, I tried Another Man. It certainly differentiate...
Merry Christmas everyone
Thank you everyone for what you have helped Permanent Style become this year. Merry Christmas from myself, Lucas and all our wonderful contributors. Here's to a stylish, creative and pleasurable 2024. Pictured above: Selfie at last year's pop-up, wea...
Merry Christmas everyone
Thank you everyone for what you have helped Permanent Style become this year. Merry Christmas from myself, Lucas and all our wonderful contributors. Here's to a stylish, creative and pleasurable 2024. Pictured above: Selfie at last year's pop-up, wea...
Merry Christmas 2024!
Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me though, there's more exciting thing...
Merry Christmas 2024!
Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me though, there's more exciting thing...
Merry Christmas - and here's to 2018
Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. Thank you everyone for your s...
Merry Christmas - and here's to 2018
Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. Thank you everyone for your s...
Merry Christmas (Eve)
Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a cheeky nap in the middle of. Tha...
Merry Christmas (Eve)
Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a cheeky nap in the middle of. Tha...
Merry Christmas everyone
Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag, Begg scarf, Baudoin &...
Merry Christmas everyone
Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag, Begg scarf, Baudoin &...
Drake's Christmas sale now on
Those of you with long memories will have fond recollections of the annual scrum that was the Drake's Christmas sale at the old factory. After a brief stay at the Music Rooms, the sale is now being held at the new factory on Haberdasher Street, and t...
Drake's Christmas sale now on
Those of you with long memories will have fond recollections of the annual scrum that was the Drake's Christmas sale at the old factory. After a brief stay at the Music Rooms, the sale is now being held at the new factory on Haberdasher Street, and t...
Merry Christmas everyone!
Here's wishing you all, wonderful readers, a happy Christmas and a glorious new year. Thank you also for your well wishes, and thanks, on the 15-year anniversary article - it honestly made me quite emotional. I can't believe how long some people have...
Merry Christmas everyone!
Here's wishing you all, wonderful readers, a happy Christmas and a glorious new year. Thank you also for your well wishes, and thanks, on the 15-year anniversary article - it honestly made me quite emotional. I can't believe how long some people have...
Permanent Style trench coat: Alterations and waiting list
Many thanks to everyone that bought our trench coat last week. The response was wonderful, and as you will have been able to see, we have pretty much sold out of even the extra run. There are just two pieces left, both in XL. We are now putting t...
Permanent Style trench coat: Alterations and waiting list
Many thanks to everyone that bought our trench coat last week. The response was wonderful, and as you will have been able to see, we have pretty much sold out of even the extra run. There are just two pieces left, both in XL. We are now putting t...
A (Christmas) word from our sponsors
One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in various shades of grey. The lig...
A (Christmas) word from our sponsors
One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres in various shades of grey. The lig...
Christmas suggestions
If you’re anything like me, Christmas shopping begins in earnest this week. Just long enough ahead to get everything done, but little enough time to inject a little panic into the process. Here are a few suggestions from a few of my favourites....
Christmas suggestions
If you’re anything like me, Christmas shopping begins in earnest this week. Just long enough ahead to get everything done, but little enough time to inject a little panic into the process. Here are a few suggestions from a few of my favourites....
A Cleverley Christmas
'Tis the time for Christmas parties, and last week was one of the nicest: drinks at Cleverley. Small shop, good whisky, plenty of us spilling out into the Royal Arcade.Video by Mike Saunders
A Cleverley Christmas
'Tis the time for Christmas parties, and last week was one of the nicest: drinks at Cleverley. Small shop, good whisky, plenty of us spilling out into the Royal Arcade.Video by Mike Saunders
Suits and shirts: A sliding scale of formality
Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘How to pick shirt fabric’ article, and it reminded me how useful people find the sliding scales. The idea is we break down two categories o...
Suits and shirts: A sliding scale of formality
Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘How to pick shirt fabric’ article, and it reminded me how useful people find the sliding scales. The idea is we break down two categories o...
What Frasier could teach us about dressing today
Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels complete wi...
What Frasier could teach us about dressing today
Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels complete wi...
Paul’s Permanent Style watches
By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and collector, I saw this as a welcome, if dangero...
Paul’s Permanent Style watches
By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and collector, I saw this as a welcome, if dangero...
Is there a ‘crew’?
Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was interviewing w...
Is there a ‘crew’?
Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was interviewing w...
Reader profile: Pedro
Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship to them, self-aware yet also a real me...
Reader profile: Pedro
Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship to them, self-aware yet also a real me...
Removing the white stitch on a new coat
I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a small...
Removing the white stitch on a new coat
I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a small...
Awards 2025: Who’s your favourite menswear brand right now?
The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a couple of new ones. So I would like ...
Awards 2025: Who’s your favourite menswear brand right now?
The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a couple of new ones. So I would like ...
The unique shoe tradition of Austro-Hungary - and where to get them today
The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is perhaps a little more fashionabl...
The unique shoe tradition of Austro-Hungary - and where to get them today
The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is perhaps a little more fashionabl...
The Permanent Style awards 2025: Results
Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results below. ...
The Permanent Style awards 2025: Results
Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results below. ...
Simon's sizing advice (winter)
Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don’t know how s...
Simon's sizing advice (winter)
Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don’t know how s...
Announcing: Dry January
Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...
Announcing: Dry January
Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...